Siti Musdalifah Binte Abdul Wahab
Summary
Versatile Executive offering 15-year track record of overseeing and managing both retail operations and visual merchandising to meet business objectives. Good knowledge of budget administration, business development and key decision making, with strong analytical skills. Disciplined and forward-thinking manager with excellent communication and team-building skills.
Overview
17
17
years of professional experience
Work History
Visual Merchandising Executive
Giordano Original(S)
08.2018 - Current
- Responsible for floor plans for campaigns, displays points, store furniture layouts and planograms
- Implemented corporate visual standards via planogram updates, emails and verbal feedback.
- Generate effective and cost efficient visual merchandising, aligned with company directions and in tuned with sales/ marketing objectives
- Weekly review with detailed sales analysis to gauge and monitor effectiveness of Visual Merchandising actions taken
- Collaborated with back-office sales, marketing and buying team members to facilitate seamless business execution.
Area Manager
Giordano Originals(S) Pte Ltd
01.2015 - 10.2018
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Optimized in-store merchandising and monitored inventory availability to increase sales.
- Coordinated with other district managers to actualize performance improvement strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Increased team productivity by streamlining processes and implementing more efficient systems.
- Achieved high employee retention rates by creating an inclusive work environment where staff felt valued and supported.
- Directed workforce planning, customer retention, and customer service management for multiple locations.
Shop Manager/Senior Shop Manager
Giordano Originals(S) Pte Ltd
01.2007 - 12.2014
- Maintained a clean, safe, and inviting store environment for both customers and employees by enforcing proper safety protocols and cleanliness standards.
- Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed inventory levels for optimal product availability, resulting in fewer stockouts and increased sales.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Trained team members in successful strategies to meet operational and sales targets.
- Increased customer satisfaction by implementing effective sales strategies and providing exceptional customer service.
- Resolved customer complaints professionally and promptly, maintaining a positive brand image and enhancing customer loyalty.
- Created employee schedules to align coverage with forecasted demands.
- Analyzed sales data to identify trends and create targeted marketing initiatives that catered to the needs of our customer base.
- Implemented store policies and procedures to remain compliant with corporate guidelines.
- Evaluated employee performance through regular reviews, setting clear expectations, and offering constructive feedback for continuous development.
- Established objectives to offer team members clear roadmap to help company achieve overall goals.
- Streamlined store operations by delegating tasks efficiently to team members and monitoring progress regularly.
- Improved staff morale through regular recognition programs, rewards incentives, open communication channels, resulting in lower employee turnover rates.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Monitored and analyzed sales reports to identify opportunities for growth.
Education
Intrumentation And Control Engineering
Singapore Polytechnic
SingaporeSkills
- Interpersonal Skills
- Operations Management
- Executive Support
- Customer-Oriented
- Vendor Negotiations
- Strategy Development
- Inventory Control
- Staff Development
- Business Planning
- P&L Management
- Product Analysis
- Vendor Sourcing
- Staffing
Languages
English
Upper intermediate (B2)
Malay
Intermediate (B1)
Mandarin
Elementary (A2)
Indonesian
Intermediate (B1)
Timeline
Visual Merchandising Executive
Giordano Original(S)
08.2018 - Current
Area Manager
Giordano Originals(S) Pte Ltd
01.2015 - 10.2018
Shop Manager/Senior Shop Manager
Giordano Originals(S) Pte Ltd
01.2007 - 12.2014
Intrumentation And Control Engineering
Singapore Polytechnic
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