ZONGHAO LI

I. The company's main market is the blue ocean market in Africa. It conducts promotions on Facebook to reach potential customers, who then proceed to make inquiries and place orders via WhatsApp.

II. By analyzing data such as reach, click-through rate (CTR), and cost per click (CPC), the company gains insights into whether the product has demand in the local market. Additionally, it optimizes videos, prices, and images to enhance the product's competitiveness. I successfully promoted the 5-blade fan into a bestseller, achieving approximately 30 orders per day with a profit of 20 yuan per unit. Furthermore, I summarized the promotion process as follows:

Select products and create promotional videos and graphics.

Post content and run advertisements on Facebook.

Conduct data analysis to check if metrics like reach, CTR, and CPC align with the local market conditions.

If the data indicators are excellent, replicate the advertisement and scale it up to turn the product into a bestseller.

III. Gaining an understanding of the local market through customer inquiries has played a facilitative role in the development of new products.