Simon Zhou QinYang
Experienced Risk Governance Expert | E-commerce | Strategy Implementation | Product Operation | Trust and Safety
Singapore
Summary
Dynamic and results-driven leader with over a decade of experience in risk governance, trust & safety, and compliance management within global e-commerce and tech environments. Proven expertise in driving strategic risk mitigation initiatives, developing cross-functional teams, and designing scalable processes that enhance platform security and reduce operational risks. Adept at leading large teams and managing high-impact projects related to fraud prevention, content moderation, and intellectual property rights (IPR) enforcement across international markets, including APAC and Greater China.
Skilled in utilizing data-driven insights to improve decision-making, develop predictive models, and optimize operational workflows, resulting in significant reductions in fraud incidents, abuse trends, and content violations. Known for fostering high-performance teams and delivering operational excellence, with a strong track record of improving key metrics such as response times, process efficiency, and compliance accuracy.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Risk Control Strategy Leader - Global E-commerce
TikTok/Bytedance
10.2021 - Current
- Led Global/SEA risk governance operations across 6 international sites, ensuring the compliance of over 50 million product listings with regional and global regulations related to Prohibited & Controlled Goods, Intellectual Property Rights (IPR) infringement, advertising standards, and Live streaming content risks. Spearheaded the development of data-driven risk strategies to mitigate both proactive and reactive assortment risks for TikTok expanding global e-commerce platforms.
- Enhanced product safety measures, directly reducing platform risk exposure by 20% through the deployment of advanced AI-powered monitoring systems that automated the identification of high-risk products, fraudulent activities, and IPR infringements. These improvements enabled faster detection and response times by 35%, ensuring continuous protection of users and business assets.
- Developed and refined Standard Operating Procedures (SOPs) and risk control mechanisms to align with industry-leading practices, driving operational efficiency across trust & safety, fraud prevention, and compliance initiatives. Successfully integrated 30+ risk mitigation processes into the platform, providing stakeholders with real-time data alerts that supported proactive decision-making.
- Pioneered real-time risk migration models, resulting in the creation of automated alert mechanisms and dynamic dashboards which monitor key performance indicators (KPIs). This provided continuous insights into critical deviations, allowing for immediate action and reducing potential financial impact by 15% on high-risk product categories.
- Collaborated with data science and analytics teams to create predictive risk models, leveraging historical data and machine learning to anticipate and mitigate future risk patterns. This resulted in a 40% increase in accuracy for detecting counterfeit items and a 30% reduction in the overall volume of high-risk listings.
- Mentored and guided a team of 45 governance program managers across different geographical regions, fostering a culture of continuous improvement and empowering them to develop innovative risk management solutions.
VP, Regional Business Risk Strategy
Lazada Group
11.2018 - 10.2021
- Led the SEA regional risk governance team across 6 Southeast Asian markets, overseeing both reactive and proactive monitoring programs aimed at mitigating assortment risks, including Intellectual Property Rights (IPR) infringement products and regulated products. Directed risk prevention strategies that safeguarded a marketplace of 300+ million SKUs.
- Reduced counterfeit listings by 25% through the implementation of advanced machine learning models that flagged potential infringements in real-time. This proactive enforcement led to 90% of high-risk content removal without requiring legal action, significantly reducing the risk exposure for Lazada’s e-commerce platforms.
- Developed and launched a Brand Portal enforcement tool that enhanced cooperation with over 500 global rights holders, enabling them to actively monitor and protect their intellectual property on Lazada’s platform. This initiative increased the efficiency of IP enforcement by 40%, leading to the removal of infringing content within 24 hours of detection.
- Built and led a cross-functional team that collaborated with legal, product, and operations to create new risk mitigation methods. This included designing scalable processes for managing IPR claims, repeat infringer, and content violations, ensuring compliance with regional and international laws.
- Delivered new product features aligned with the business risk strategy, integrating data analytics and market research into product requirements. Introduced automated content monitoring systems, resulting in a 30% increase in the accuracy of identifying non-compliant products.
- Designed and prioritized risk strategies for the Brand Portal, incorporating user feedback and market trends to continuously improve the tool. This effort helped reduce counterfeit cases by 20% while enhancing user trust in the platform’s safety and legitimacy.
- Mentored and managed a team of 15+ risk analysts, focusing on skill development, process optimization, and cross-regional collaboration. Successfully improved team performance by 15% through the introduction of new training programs and clear KPIs.
Senior Safety Operations Lead- APEC
LinkedIn
08.2013 - 11.2018
- Led the SOS Singapore team (6 analysts) as the process owner and QA leader, overseeing escalations across APAC related to site integrity, account security, IPR violations, fraud, and content moderation. Developed team capabilities, achieving a 20% improvement in operational efficiency through effective OKRs, mentorship, and process optimization.
- Owned and maintained the APAC SOS abuse trends which tracked critical issues such as ads fraud, spam, impersonation, and payment fraud. Leveraged Teradata Alation (SQL) and Tableau Cloud to analyze patterns and detect risks, reducing fraud incidents by 20% and improving detection response times by 25% through real-time monitoring and predictive insights.
- Created and implemented content moderation policies for the Greater China region, developing essential protocols such as the stop words library, outbound messaging policies, and counter-notice processes. Trained and led a team of 6 non-native analysts to proactively manage content reviews, increasing moderation efficiency by 35% and reducing response times to escalations by 25%.
- Collaborated with cross-functional teams including legal, product, and data science to close operational gaps and address complex escalations, such as privacy violations, Terms of Service breaches, and fraudulent activities. These efforts led to a 30% reduction in abuse trends across APAC markets, ensuring enhanced security and compliance with local and global standards.
- Acted as the primary point of contact for Greater China content violation escalations, working closely with senior management to ensure compliance with local laws. Streamlined processes for content moderation and abuse investigations, which improved resolution times for critical issues by 15%.
- Led quality assurance (QA) programs for the APAC region, conducting bi-weekly reviews and coaching sessions for analysts in Singapore and Bangalore, improving quality scores by 10%. Designed and implemented a new QA framework in collaboration with the APAC training team, enhancing accuracy in handling fraud detection and escalations.
- Partnered with legal, engineering, and sales teams to conduct sensitive legal investigations, managing high-profile cases involving IPR violations and member account security. These efforts resulted in enhanced risk mitigation strategies and a 40% improvement in handling complex, high-stakes escalations.
Assistant Customer Service Manager
Gain City
06.2012 - 07.2013
- Led a team of 34 agents across two locations, improving service level agreements (SLAs) and ensuring the efficient operation of the customer service department. Introduced new processes that increased service quality, achieving an SLA compliance rate of 98%.
- Redesigned KPI targets for both customer service and technical support teams, creating a real-time monitoring dashboard through Tableau Cloud. This resulted in a 15% improvement in operational efficiency and faster issue resolution.
- Spearheaded data analysis projects focused on inventory optimization, churn prediction, and consumer feedback analysis. Implemented a predictive analytics model using R and Python to classify customer segments, leading to a 10% reduction in churn for high-value customers.
- Developed and deployed consumer insights reports through VBA, MySQL, and MS Dynamics, providing actionable insights that improved decision-making across the business.
Lead Consumer Insights Analyst
Resorts World Sentosa
08.2011 - 06.2012
- Led a team of 4 analysts to provide business insights across various resort operations, including hotel pricing, VIP customer churn analysis, and product performance comparisons. These insights supported strategic decision-making that contributed to a 16% reduction in VIP customer churn in Q2 2012.
- Developed new pricing models for 6 resort hotels, analyzing customer behavior data to optimize pricing strategies, resulting in a 12% increase in revenue from targeted pricing changes.
- Provided data-driven support to the casino marketing team, helping reduce churn rates and increase customer retention. Created models using RFM (Recency, Frequency, Monetary) analysis to tailor membership structures, boosting loyalty program engagement by 10%.
- Collaborated with stakeholders to design and deploy performance dashboards, enabling real-time analysis of consumer behavior and marketing effectiveness.
Customer Insights Analyst
ModusLink
08.2008 - 01.2010
- Provided after-sales support and customer experience analysis for corporate clients across the APAC region. Successfully managed the onboarding of 20+ key enterprise accounts, providing training and ongoing support.
- Delivered bi-weekly and quarterly business reports to clients, highlighting key trends, satisfaction levels, and response times. These reports directly contributed to a 10% increase in client satisfaction over the course of one year.
- Assisted in the design and implementation of the Salesforce CRM system for Seagate APAC, focusing on data tracking and insights generation. These improvements resulted in a 25% increase in CRM adoption and enhanced data-driven decision-making across departments.
- Developed and managed performance dashboards using QlikView and VBA, improving transparency and alignment between business stakeholders and operations teams.
Education
Master of Technology, Enterprise Business Analytics -
National University of Singapore
01.2015 - 01.2018
Bachelor of Arts (Hons), Business Managment - undefined
University of Derby
01.2013 - 01.2014
Diploma, Hospitality and Tourism Business - undefined
Temasek Polytechnic
01.2005 - 01.2008
Skills
- Risk Governance & Strategy
- Trust & Safety Operations
- Fraud Detection & Prevention
- Content Moderation & Policy Enforcement
- Data Analytics & Predictive Modeling
- Process Optimization & Scalable Solutions
- Team Development & Mentorship
- APAC & Global Market Experience
Websites
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Risk Control Strategy Leader - Global E-commerce
TikTok/Bytedance
10.2021 - Current
VP, Regional Business Risk Strategy
Lazada Group
11.2018 - 10.2021
Master of Technology, Enterprise Business Analytics -
National University of Singapore
01.2015 - 01.2018
Senior Safety Operations Lead- APEC
LinkedIn
08.2013 - 11.2018
Bachelor of Arts (Hons), Business Managment - undefined
University of Derby
01.2013 - 01.2014
Assistant Customer Service Manager
Gain City
06.2012 - 07.2013
Lead Consumer Insights Analyst
Resorts World Sentosa
08.2011 - 06.2012
Customer Insights Analyst
ModusLink
08.2008 - 01.2010
Diploma, Hospitality and Tourism Business - undefined
Temasek Polytechnic
01.2005 - 01.2008
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