Simon Chen

Promoted from Executive Personal Assistant to Senior Manager, HR & Admin, overseeing full-spectrum HR functions including recruitment, payroll, compensation & benefits, training & development, and employee relations.
Additionally, manages administrative operations, office management, compliance, corporate governance, and process improvement to enhance workplace efficiency and employee engagement. Supervises one direct report while driving HR strategy and operational excellence.

Lead digital marketing efforts, including brand awareness, lead generation, and sales growth through strategic campaigns, social media, and paid advertising. Tracks performance metrics to optimize marketing effectiveness.
Additionally, provides administrative and operational support, managing student services, enrolment, and trainer coordination to ensure smooth business operations. Balances marketing strategies with efficient operational management to drive overall business success.

Oversees sales operations across multiple countries, driving market analysis, commercial strategy, and retailer negotiations to maximize revenue and profitability. Ensures seamless execution of brand and trade marketing initiatives, collaborates with key retailers, and optimizes product demand planning. Works cross-functionally with marketing, finance, and supply chain teams to align sales strategies and enhance business growth.

Oversees retail marketing, promotions, and events for LVMH fragrance brands in Southeast Asia market. Collaborates with retailers, vendors, and internal teams to execute trade campaigns, in-store activations, and promotional strategies. Manages event planning, budget allocation, and retailer partnerships, while tracking campaign performance and ROI to drive brand growth and visibility.