Summary
Overview
Work History
Education
Skills
Timeline
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Simin Koh

Summary

Marketing specialist with expertise in both traditional and digital strategies, driving brand awareness and revenue growth. I have led high-impact campaigns, including the Pentel Shopee and Lazada Store, achieving a 400% YoY revenue increase, and spearheaded Timezone’s party packages, resulting in a 138% QoQ revenue boost. Passionate about delivering results-driven marketing solutions, I excel at helping businesses achieve their growth objectives.

Overview

11
11
years of professional experience

Work History

Assistant Marketing Manager

Timezone Singapore Pte Ltd
01.2023 - 10.2024
  • Conceptualise, plan, and execute 360° marketing campaigns, integrating activations, events, partnerships, influencer collaborations, PR, social media, and digital marketing.
  • Develop and implement data-driven digital marketing strategies across web, SEO/SEM, email, social media, and display advertising.
  • Drive customer acquisition by identifying and securing strategic partnerships.
  • Increase Average Transaction Value (ATV) through targeted promotional campaigns and customer engagement initiatives.
  • Monitor campaign performance in real-time and conduct post-campaign analysis to optimise future marketing efforts.

Digital Operations, Programmatic Campaign Lead

Clear Channel Singapore
07.2021 - 11.2022
  • Responsible for and collaborated with cross-functional teams to maintain Digital Operational excellence.
  • Responsible for applying principles of programmatic media planning for campaign executions.
  • Provided post-campaign evaluations and reports on campaign performance.
  • Coached sales personnel, media agencies and buyers on programmatic buying, new system features and upgrades.
  • Conducted User Acceptance Tests for new system features and system upgrades.
  • Worked with cross-functional teams to address and resolve client enquiries and concerns.

Marketing Executive

Pentel Singapore Private Limited
09.2017 - 02.2021
  • Developed and executed end-to-end marketing campaigns (online/offline).
  • Created creative content, copywriting, creative works and liaised with internal and external stakeholders for product launches and marketing promotions.
  • Managed website, e-commerce and social media accounts aligning with the marketing strategy.
  • Partnered with the Pentel sales team to ensure the smooth execution of promotional activities in stores.
  • Established and maintained relationships with media and influencers to address marketing strategy needs.

Go-to-Market Marketing Executive

Singtel Telecommunications Limited
12.2013 - 06.2017
  • Led and executed GTM strategies for product launches, customer acquisition, retention and partnership campaigns and initiatives.
  • Managed 360° digital marketing communications across paid, owned and earned media channels (social media, SEM, Display).
  • Planned and managed festive and launch events for each segment.
  • Liaised with agencies for creative, online/offline marketing and print works.
  • Grow partnerships with embassies and associations.

Education

Bachelor of Science - Marketing

University College of Dublin
Singapore
01-2013

Skills

  • 360° Campaign Management
  • Digital Marketing
  • Content & Creative Development
  • Partnerships & Influencer Marketing
  • Events & Activations
  • Analytics & Reporting
  • Project & Stakeholder Management
  • Customer & Guest Engagement
  • Marketing campaigns
  • Social media platforms
  • Website optimization
  • Product launches
  • Campaign management
  • Brand promotion
  • Advertising management
  • Customer segmentation
  • Google analytics
  • Media buying
  • Press releases
  • Creative asset development
  • SEO activities
  • Influencer partnerships
  • Strategic planning
  • Social media marketing
  • Creative direction
  • Customer acquisition
  • Customer relationship management (CRM)
  • Marketing campaign development
  • Vendor relations
  • Partnership development
  • SEO
  • Retail marketing
  • Problem-solving
  • Time management
  • Attention to detail
  • Multitasking
  • Adaptability and flexibility
  • Detail-oriented

Timeline

Assistant Marketing Manager

Timezone Singapore Pte Ltd
01.2023 - 10.2024

Digital Operations, Programmatic Campaign Lead

Clear Channel Singapore
07.2021 - 11.2022

Marketing Executive

Pentel Singapore Private Limited
09.2017 - 02.2021

Go-to-Market Marketing Executive

Singtel Telecommunications Limited
12.2013 - 06.2017

Bachelor of Science - Marketing

University College of Dublin

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Simin Koh