Summary
Overview
Work History
Education
Skills
Languages
Timeline
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SILVINNI FRANSISKA

Summary

Dynamic professional with a proven track record, excelling in client relationship building and business development. Successfully expanded the customer base and enhanced market presence through strategic planning and data-driven decision making, resulting in increased client retention and significant upsell opportunities.

Overview

23
23
years of professional experience

Work History

Director

Sinavindo International Pte. Ltd.
03.2023 - Current
  • Developed and executed a comprehensive strategic business plan that expanded the customer base, enhanced market penetration, and reinforced the company's brand presence in a competitive market.
  • Cultivated and maintained strong, long-term client relationships by deeply understanding customer needs and delivering tailored solutions, resulting in increased client retention and upsell opportunities.
  • Oversaw the company’s primary key accounts, ensuring sustained revenue generation through monthly/annual sales forecasting, expense reporting, and proactive recovery strategies for underperforming segments.

Key Account Manager

Go Holdings Pte. Ltd.
03.2012 - 02.2023
  • Managed recruitment, objectives setting, coaching and performance monitoring of Indonesia sales representatives.
  • Built and promoted strong, long-lasting customer relationships by partnering with them, and understanding their needs.
  • Presented sales, revenue and expenses reports and realistic forecasts to the management team.
  • Designed and implemented strategic business plan to expand company’s customer base and ensure its strong presence.
  • Managed company main account sales, present monthly and annual sales, revenue and expenses reports and realistic forecasts to the management team and provide recovery plan when the sales does not meet expectation.

Purchaser

PT Ribella Pusaka
07.2002 - 01.2010
  • Liaised and maintained good relationship with customers to ensure their requirements are met with optimum solution.
  • Identified, evaluated, managed and maintained good relationship with suppliers to enjoy competitive price, quality and services.
  • Negotiated with suppliers on terms and conditions.
  • Prepared and processed request-for-quotations (RFQs), purchase orders, invoices and ensure proper documentations & compliances to policies & procedures.
  • Coordinated & tracked shipments, oversee all phases of delivery to ensure ship dates are met.
  • Interpreted for international customers as required.

Education

Bachelor's Degree in Linguistics/Languages - Chinese Language For Business

Sun Yat Sen University
Guangzhou
01-2010

Skills

  • Client relationship building
  • Business development
  • Key account management
  • Decision-making
  • Strategic planning
  • Budget control
  • Verbal and written communication
  • People management

Languages

English
Chinese (Mandarin)
Indonesian

Timeline

Director

Sinavindo International Pte. Ltd.
03.2023 - Current

Key Account Manager

Go Holdings Pte. Ltd.
03.2012 - 02.2023

Purchaser

PT Ribella Pusaka
07.2002 - 01.2010

Bachelor's Degree in Linguistics/Languages - Chinese Language For Business

Sun Yat Sen University
SILVINNI FRANSISKA