Creative PR & Marketing Director and Seasoned Entrepreneur with proven success in increasing brand visibility and market share. Expertise in spearheading impactful campaigns across integrated campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Worked with global brands, ministries, associations, and international networks such as Asia Pacific Breweries (APB), Proctor & Gamble (P&G), Fraser and Neave (F&N), UOB, HSBC, Marina Bay Sands, Bloomberg, SINGTEL, The Swatch Group, Rabobank, GroupM, Agency for Science, Technology and Research (A*STAR), Korea International Trade Association, Ministry of Environment and Water Resources.
Specialize in solving organizational challenges and improving market share through marketing automation, creative branding, innovations, and inspiring stories that build on passion, purpose, culture, and human strength.
Highly experienced in the Smart 5.0 economy as founder-partner and consultant of tech startups.
Certified ActionCoach, ACTA trainer, International Yoga Teacher and Wellness Coach.
Keynote speaker specializing in engaging audiences and driving action with valuable insights and relatable stories.
Served as a committee member for the successful inauguration of the Singapore Digital Chamber of Commerce (SGDCC).
Former Chair of the Cellar Foundation in Hangzhou and Shanghai, China.
Managed a Nanjing-NTU university student exchange project for FinTech Academy.
Directed the marketing and development for Bespoke Golf Travel Club, a new brand by EU Holidays offering exclusive golf experiences.
Spearheaded the launch of Bespoke Golf Travel Club, establishing partnerships with exclusive golf courses and clubs globally.
Oversaw the development of personalized travel itineraries, private golf arrangements, and access to international events for club members.
Production of Still and Moving Images-3
NTUC LEARNINGHUB PTE. LTD.
04 Feb 2025
SkillsFuture for Digital Workplace 2.0
NTUC LEARNINGHUB PTE. LTD.
Dec 2024
Social media strategy