Siew Mei Cheo

Starting with Life Science Department for assigned territory.

After the merging of both Life Science and Analytical Department by 2015, expose to other products from Analytical Department e.g. Malvern, Panalytical etc.

Was assigned to handle pharma, nutrition, and personal care industry since 2019 until 2022.

• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Kept detailed records of activities through online customer database.
• Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
• Met existing customers to review current services and expand sales opportunities.
• Built relationships with customers and community to promote long term business growth.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Selected correct products based on customer needs, product specifications and applicable regulations.
• Managed digital marketing initiatives in accordance with consumer targets and needs.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Recorded accurate and efficient records in customer database.
• Served customers with knowledgeable, friendly support at every stage of sales cycle.
• Informed customers of promotions to increase sales productivity and volume.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Managed complex sales cycles, navigating various decision-makers within organizations to secure successful deals.
• Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to achieve sales targe.
• Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
• Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
• Negotiated prices, terms of sales and service agreements.
• Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
• Streamlined internal processes by working closely with operations teams, leading to increased efficiency within the organization.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Monitored service after sale and implemented quick and effective problem resolutions.
• Achieved or exceeded company-defined sales quotas.

Starting with Key Account Management for Top 10 Oxoid (Microbiological Culture Media) customers, as well as channel partner management for assigned territory as sales executive.

By 2019, management gave opportunity to transfer to end user sales team, and then promoted to senior sales executive.

Was assign to do product and sales management for selected clinical diagnostic market, supervise stock inventory.

Starting with channel partner management for assigned consumables sales, product, and stock inventory.

At the later stage, the company restructured and exposed to additional products from Life Science consumables and reagents.