Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sidhartha Dey

Hospitality Commercial Leader
Singapore

Summary

Senior hospitality sales professional with over 15 years of progressive experience across luxury and upper-upscale hotels in Singapore and India. Proven expertise in corporate, leisure, wholesale and inbound sales with a strong track record of driving revenue growth, managing high-value portfolios, leading pre-opening initiatives, and building long-term client relationships across global markets. Known for strategic thinking, disciplined execution, and collaborative leadership with Revenue Management, Marketing, and Operations.

Overview

21
21
years of professional experience

Work History

Senior Sales Manager – Corporate & Key Accounts

Pan Pacific Singapore
01.2023 - Current
  • - Lead corporate and key account sales strategy for one of Singapore’s flagship luxury hotels.
  • - Manage annual sales planning, RFPs, contracting, and portfolio growth across regional and global accounts.
  • - Drive revenue performance through strategic account management, market penetration, and pricing collaboration with Revenue Management.
  • - Build and maintain senior-level client relationships across MNCs, embassies, and regional headquarters.
  • - Represent the hotel at industry events, client meetings, site inspections, and familiarisation trips.
  • - Partner closely with Operations to ensure seamless service delivery and account retention.

Assistant Director of Sales

PARKROYAL on Kitchener Road, Singapore
01.2018 - 05.2022
  • - Managed assigned corporate portfolio including IT & ITES, Finance, Semiconductors and SME segments.
  • - Exceeded individual corporate sales targets, generating USD 852K in revenue in 2018.
  • - Led Leisure and Inbound portfolio, delivering USD 8.08M in total revenue in 2019.
  • - Managed DMCs and Travel Agents across India, Bangladesh, Europe, Oceania, Japan and Asia.
  • - Conducted annual overseas sales missions and represented the hotel at ITB, SATTE and STB roadshows.
  • - Developed market-wise budgets, sales action plans and conducted regular sales calls, site inspections, FAM trips and client entertainment.
  • - Maintained Opera Sales & Catering data and supported forecasting and reporting.

Director of Sales

The Westin Kolkata Rajarhat
09.2016 - 01.2018
  • - Member of the pre-opening leadership team, supporting full sales setup and market entry.
  • - Led sales blitzes, brand introduction and corporate market mapping.
  • - Successfully managed FIFA U-17 World Cup 2017 delegations at the hotel.
  • - Prepared departmental sales budgets and Property Diagnostic Plan presentations.
  • - Oversaw Opera S&C configuration and sales process setup.
  • - Led and developed the sales team through training, weekly reviews and joint sales calls.

Associate Director of Sales

Swissôtel Kolkata
03.2010 - 08.2016
  • - Directed sales activities across corporate, MICE, medical and IT segments.
  • - Acquired major multinational accounts including TCS, Genpact, Ericsson, British Telecom and Cognizant.
  • - Generated over 12,000 room nights annually through key corporate accounts.
  • - Achieved sales goals consistently across multiple years and supported large-scale conferences.
  • - Awarded Leader of the Quarter twice (2014 and 2016).
  • - Supported pre-opening sales team setup for The Westin Kolkata Rajarhat.

Assistant Manager – Sales & Marketing

Hotel Hindusthan International (HHI), Kolkata
01.2008 - 03.2010
  • - Part of the National Business Development team managing room and catering sales across multiple cities.
  • - Secured national corporate contracts and managed PSU and travel agent relationships.
  • - Executed F&B marketing and promotional activities across multiple outlets.

Assistant Manager – Sales

The Park Hotels, India
01.2007 - 12.2007
  • - Managed national corporate accounts across six major metro cities.
  • - Handled key clients including Reliance Group, Japanese corporations and government entities.
  • - Supported national F&B promotional initiatives.

Associate Relationship Manager, Wealth Management

Standard Chartered Bank
07.2006 - 12.2006

• Working in the Wealth Management Department in HNI Sales- Liabilities team.

• Regular visit to the HNI clients.

• Acquiring NTB Clients in CASA, investments & LI, hence increasing the book size of liabilities for the Bank.

• Conducting marketing events and promotional campaigns to acquire HNI database.

Executive, Corporate Sales

Wigan & Leigh College, Kolkata
01.2005 - 01.2006

• Regular Corporate Client Visits, cold calls, sales blitz

• Part of organizing events like Annual Fashion show, Management festival Etc. and other promotional activities. All the events are Sponsorship Based.

• Placements for Management, Fashion technology, Advertising & Graphic Design & Media studies students

• Assisting the Student admission team with counselling and presentations in all prominent schools and colleges in Eastern Region.

• Brand building activities & promotion of the college and its different courses amongst schools, colleges & other educational institutions.

Education

Bachelor of Arts -

St. Paul’s Cathedral CM College, University of Calcutta

Skills

Corporate sales management

Timeline

Senior Sales Manager – Corporate & Key Accounts

Pan Pacific Singapore
01.2023 - Current

Assistant Director of Sales

PARKROYAL on Kitchener Road, Singapore
01.2018 - 05.2022

Director of Sales

The Westin Kolkata Rajarhat
09.2016 - 01.2018

Associate Director of Sales

Swissôtel Kolkata
03.2010 - 08.2016

Assistant Manager – Sales & Marketing

Hotel Hindusthan International (HHI), Kolkata
01.2008 - 03.2010

Assistant Manager – Sales

The Park Hotels, India
01.2007 - 12.2007

Associate Relationship Manager, Wealth Management

Standard Chartered Bank
07.2006 - 12.2006

Executive, Corporate Sales

Wigan & Leigh College, Kolkata
01.2005 - 01.2006

Bachelor of Arts -

St. Paul’s Cathedral CM College, University of Calcutta
Sidhartha DeyHospitality Commercial Leader