Summary
Overview
Work History
Education
Skills
key strengths
Skills
Languages
Certification
Awards
Phone
Timeline
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Siddhartha Tyagi

Director of Sales & Project- NEP Singapore, India & Middle East

Summary

Proven track record in developing and executing strategic initiatives enhancing customer engagement and optimizing sales performance and revenue growth that aligns with organizational goals.

With over 10 years at NEP- advanced from Engineer in Charge to Director of Sales & Projects, gaining a deep understanding of NEP's products and services. This experience has sharpened Abilities to deeply understand client needs beyond the initial brief, provide next-best alternative solutions, and negotiate strategically to secure sales.

Comprehensive knowledge of business operations and processes . Well positioned to drive revenue growth, optimize commercial strategies, and deliver results that align with both client objectives and company goals.

Overview

15
15
years of professional experience
5
5
years of post-secondary education
2
2
Certifications

Work History

Director of Sales & Project

NEP Singapore, India & Middle East
1 2022 - Current
  • Developed and executed comprehensive sales and marketing strategies that led to increase in Global revenue growth by 35% and Strengthen Middle east growth by 25% in last three years .
  • Drove sales by developing multi-million dollar contract sales
  • Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning
  • Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly
  • Collaborated with cross-functional teams to create tailored sales pitches, product positioning, and marketing materials that resonated with target audiences
  • Demonstrated expertise in lead generation, nurturing prospects, and closing deals, consistently meeting sales targets
  • Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at executive level
  • Managed revenue models, process flows, operations support and customer engagement strategies
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns
  • Prepared sales presentations for clients showing success and credibility of products
  • Established customer engagement model that aligned with global strategies while empowering local teams to enhance service delivery and client satisfaction
  • Established strong partnerships with industry influencers to expand brand recognition and drive business growth
  • Built relationships with customers and community to establish long-term business growth
  • Building and leading high-performing sales team, implementing end-to-end sales processes that improved deal closure rates by and reduced sales cycle time
  • Assisting Finance Departments with Annual Budget forecast, Quarterly Revenue Forecast, Investment Analysis reports, accurate reporting on actuals and cash flow management
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
  • Managed accounts to retain existing relationships and grow share of business

Currently managing projects and accounts of diverse clients across Asia, Singapore and Middle East

  • International Cricket Council - All Events
  • Pakistan Cricket Board - All Events
  • Emirates Cricket Board - All Events
  • West Indies Cricket Board - All Events
  • World Table Tennis Federation WTT
  • Ultimate Fight Championship UFC
  • RIOT Global Events
  • Professional Triathlete Organization (PTO)
  • Abu Dhabi Media ADM
  • Jockey Club of Saudi Arabia
  • Rashid Equestrian Club Bahrain (REHC)
  • MDL Beast Saudi Arabia

Project Manager – Commercial

NEP Singapore
01.2019 - 01.2021
  • Collaborated with international sports federations, organizing committees, and broadcast partners to ensure flawless event execution
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results
  • Managed budgets, resources, and logistics to ensure efficiency and cost-effectiveness
  • Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives
  • Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track
  • Planned, designed, and scheduled phases for large projects
  • Established effective communication among team members for enhanced collaboration and successful project completion
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks
  • Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution
  • Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance
  • Fostered culture of innovation and creativity within project team, leading to improved problem-solving capabilities and enhanced outcomes
  • Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout engagement process
  • Oversaw production of promotional and marketing materials to increase viewership and engagement

Affiliations with renowned organizations:

  • Board of Control for Cricket in India (BCCI)
  • Star Disney, Pakistan Cricket Board (PCB)
  • International Cricket Council (ICC)
  • Emirates Cricket Board (ECB)
  • West Indies Cricket Board (CWI)
  • Abu Dhabi Media (ADM)
  • Saudi Sports Company (SSC)
  • Middle East Broadcasting Centre (MBC)
  • Jockey Club Saudi Arabia (JCSA)
  • Rashid Equestrian Club Bahrain (REHC)
  • Riot
  • UFC
  • Professional Triathlete Organization (PTO)

Technical Manager – Projects

NEP Singapore
01.2017 - 01.2018
  • Onsite Delivery of Major Events around Globe for Various Major NEP clients
    Incorporated sustainability practices into engineering designs, reducing environmental impact without compromising performance
  • Led cross-functional teams, including technical staff, creative teams, and on-air talent, to produce engaging and high-quality broadcasts
  • Led dynamic production teams, managing all aspects of live broadcast production from pre-planning to execution
  • Developed innovative production strategies, incorporating advanced technologies to elevate viewer experience
  • Enforced strict safety protocols to ensure secure and risk-free production environments
  • Conducted post-event evaluations to identify improvements for future productions
  • Developed custom engineering solutions for clients, tailoring designs to meet unique specifications and requirements
  • Improved project efficiency by streamlining engineering processes and implementing automation tools
  • Implemented continuous improvement initiatives, regularly reviewing processes and updating procedures as needed
  • Evaluated new technologies and materials for potential integration into existing systems, staying at forefront of industry advancements
  • Provided technical support during installation phases, ensuring seamless implementation of engineered solutions onsite
  • Maintained detailed documentation of engineering procedures, allowing for efficient knowledge transfer among team members and adherence to industry regulations
  • Actively participated in professional development opportunities in order to stay up-to-date with industry trends and best practices
  • Reviewed technical drawings developed by CAD technicians and drafters
    Wrote, reviewed and edited technical document in accordance with template requirements
  • Provided input to team lead regarding areas for process and procedural improvement
  • Developed cost estimates and project specifications for proposals
    Participated in formal internal design reviews of proposed products and components
  • Developed comprehensive engineering documents for all projects
  • Conducted technical evaluations of engineering designs and test results
  • Developed and implemented procedures to verify compliance with engineering standards
  • Trained and mentored junior engineers, providing guidance and direction

Engineer in Charge

NEP India
01.2014 - 01.2016
  • Onsite Delivery of all NEP India Project
  • Hands On Knowledge of wide range of Broadcast Equipment -Cameras, EVS, Router, Vision mixers , Audio Mixers , Communication matrix etc.
  • Hands on knowledge of Grass valley , Sony , Riedel , RTS, Evertz & Lawo Products.
  • Developed custom engineering solutions for clients, tailoring designs to meet unique specifications and requirements.
  • Reduced production downtime with proactive equipment maintenance and timely repairs.
  • Enhanced product quality by developing and implementing rigorous testing procedures.

Engineer in Charge

Zoom Communication
01.2010 - 01.2013

Education

BACHELOR’S OF TECHNOLOGY - Electronics & Communication

GRAPHIC ERA INSTITUTE OF TECHNOLOGY
DEHRADUN INDIA
08.2004 - 08.2009

Skills

Sales Management Business Development Sales Operation Sales Analysis and Reporting Salesforce Sales Strategy Client Relationship Management Long term value creation Market entry strategy Multiyear business plans Customer growth and retention

Sales training and leadership

Deal Closing

Sales Reporting

Sales strategy development

Sales process optimization

Profitability Optimization

Sales Pipeline Management

Competitive Analysis

Revenue Growth

Pipeline Development

Vendor Management

Revenue Forecasting

Sales software proficiency

Business development and planning

Multitasking

Product Knowledge

key strengths

1. Revenue Growth – 25% increase in revenue growth in Middle east region over last Three years . New opportunities added on global level contributing to 35 % of additional growth over last three years

New client base and deals closed in Middle East 2024 :

  • Abu Dhabi Media
  • Rashid Equestrian Club Bahrain
  • Jockey Club of Saudi Arabia
  • Emirates Cricket Board
  • Ultimate Fighting Championship
  • Professional Triathlete Organization (PTO)
  • World Table Tennis Federation WTT
  • Fire bird Cricket

2. Strategic Partnerships with Major Global Client, successfully retaining long term contracts and Cross selling

  • International Cricket Council ICC
  • Pakistan Cricket Board
  • Cricket West indies & CPL
  • Jockey Club Of Saudi Arabia

3. Navigating economic challenges :

Navigating economic challenges at NEP, particularly when dealing with clients with tight budgets, requires a strategic approach that balances cost efficiency with high-quality service delivery. Here’s how I would approach this situation:

a) Understanding Client Needs and Constraints

  • Engage in Active Listening: Start by understanding the specific needs and constraints of the client. This involves open communication to identify their budget limitations while uncovering their essential requirements.
  • Build Trusting Relationships: Establish a rapport with the client, showing that I am committed to their success, which can foster a collaborative environment.

b) Cost-Cutting Strategies

  • Streamlined Operations:Evaluate existing workflows to identify inefficiencies. Implement lean practices to minimize waste, ensuring we maximize output with minimal resources.
  • Negotiate with Vendors:Leverage established relationships with vendors to negotiate better terms, discounts, or bulk pricing. This can help reduce overall project costs without compromising quality.
  • Flexible Solutions: Propose flexible service packages that align with their budget while still meeting core objectives. This could involve phased implementation or scaled-back services that can be expanded later.

c) Optimizing Asset Utilization

  • Equipment Sharing:Implement a system for sharing equipment across projects to reduce redundancy and costs. This ensures that all assets are utilized efficiently without incurring additional expenses.
  • Crew Management: Utilize a skilled, adaptable crew that can manage multiple tasks. Cross-training staff can reduce labor costs and enhance flexibility in resource allocation.
  • Advanced Technology Use: Invest in technology that improves efficiency and reduces costs in the long term, such as cloud-based solutions for project management or remote production capabilities.

4. Generating High Net Revenue

  • Value Proposition Focus: Clearly articulate the value NEP brings to the table, highlighting how our services can lead to long-term savings or revenue generation for the client, even on a tight budget.
  • Cross-Selling Opportunities: Identify opportunities for cross-selling or upselling complementary services that enhance the client’s experience and revenue potential, thereby justifying higher investment.
  • Performance Metrics: Use data and performance metrics to demonstrate the impact of our solutions. Regular reporting can show clients how NEP’s approach is yielding positive financial results, even amidst budget constraints.

5. Fostering High-Level Growth

  • Strategic Partnerships: Explore partnerships with other firms to expand service offerings without significant upfront investment. This can lead to new revenue streams while sharing risks.
  • Market Analysis: Continuously analyze market trends to identify emerging opportunities that align with client needs, allowing NEP to position itself as a proactive partner rather than a reactive service provider.
  • Feedback Loops: Implement a system for collecting client feedback to continuously refine our offerings and improve customer satisfaction, driving long-term loyalty and growth.

Skills


Sales   Management

  • Sales Operation
  • Sales Analysis and Reporting
  • Salesforce
  • Sales Strategy
  • Client Relationship Management

Business Development

  • Long term value creation
  • Market entry strategy
  • Multiyear business plans
  • Customer growth and retention
  • Performance Management

Project   Management

  • Cost & Budget
  • Risk Management
  • Problem Solving
  • Resource Planning
  • Negotiation
  • Adaptability
  • Technical Proficiency

Languages

English
Hindi
Urdu

Certification

PMP Certified, PMI Org

Awards

  • Keith Andrews Award 2018 -NEP Core Values Award to recognize NEP employees who consistently embody NEP Core Values of Integrity, Passion, Innovation, One Team and Delivering Superior Service.
  • Peer Recognition Award 2018- The award recognizes NEP employees who consistently embody Core Values in support of their teammates and our clients.

Phone

+65, 87406911

Timeline

Project Manager – Commercial

NEP Singapore
01.2019 - 01.2021

Technical Manager – Projects

NEP Singapore
01.2017 - 01.2018

Engineer in Charge

NEP India
01.2014 - 01.2016

Engineer in Charge

Zoom Communication
01.2010 - 01.2013

BACHELOR’S OF TECHNOLOGY - Electronics & Communication

GRAPHIC ERA INSTITUTE OF TECHNOLOGY
08.2004 - 08.2009

Director of Sales & Project

NEP Singapore, India & Middle East
1 2022 - Current
PMP Certified, PMI Org

VHDL Programming

Siddhartha TyagiDirector of Sales & Project- NEP Singapore, India & Middle East