Shyam Raj
Singapore
Summary
Entertainment Marketing Manager who possess a MSc Entertainment Business with expertise in live music curation, brand development, audio and video editing, social media marketing & content creation.
Overview
18
18
years of professional experience
Work History
Entertainment Marketing Manager
Al Capone's Far East
09.2018 - Current
- Scheduled a diverse tri-weekly calendar for live entertainment, catering to a wide demographic of
music lovers. - Develop and implement comprehensive marketing strategies to promote Al Capone's Far East as a premier entertainment venue, including digital marketing campaigns, social media management, and influencer partnerships.
- Manage marketing budgets and analyze campaign performance to optimize ROI and drive ticket sales for events.
- Collaborate with artists, musicians, and entertainment agencies to book talent and create compelling entertainment experiences for patrons.
- Organize and promote a variety of entertainment events, including live music performances, comedy shows, and themed parties, to attract new customers and enhance the overall guest experience.
- Managed the business aspects of the bar, including maintaining a current liquor license, negotiating supplier contracts, taking inventory, and managing budgets.
- Hired and trained staff to provide excellent service to patrons.
- Created effective schedules and resolved conflicts to ensure the bar was well-staffed during peak hours.
- Set and enforced quality and safety controls, ensuring compliance with legislation.
- Planned and participated in promotional events to drive business growth.
- Led Al Capone's Far East to be recognized by Channel News Asia as the upcoming venue for live music.
Marketing Manager
Al Capone's Sports Bar & Dining
01.2015 - 05.2018
- Planned and implemented compelling promotions across the group's restaurants, resulting in increased footfall and higher customer spending.
- Developed and executed strategic partnerships to enhance brand value and expand market reach.
- Organized and oversaw advertising and communication campaigns across various channels, including social media and TV.
- Conducted market research and analysis to evaluate trends, brand awareness, and competition, informing marketing strategies.
- Monitored campaign performance and managed social media channels to engage customers and drive sales.
- Maintained relationships with media vendors and publishers, ensuring collaboration in promotional activities.
Creative Director | Web Development Leader | Digital Marketing Strategist
Beezhub Creative Pte Ltd
01.2015 - 04.2018
- Partnered with in-house marketing, copy, and UX teams to define the evolution of the brand and its visual manifestation.
- Produced sketches, wireframes, graphics, and templates for campaigns, websites, and promotions.
- Reviewed and approved match prints and blue-lines to ensure quality and consistency.
- Contributed strategic ideas and innovative thinking to meet market changes, reach business objectives, and address competitive threats using the latest web technology.
- Collaborated with cross-functional teams to define and evolve responsive design web standards.
- Sourced external suppliers, including design agencies, freelance contractors, photographers, illustrators, animators, and stock image providers.
- Collaborated with the UX Director, Project Managers, Product Team Leads, Research, and Developers to refine workflows.
- Provided overall UI design direction to designers, writers, developers, and UX specialists.
- Kept clients informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates.
- Developed basic presentation approaches by reviewing materials and information presented by clients.
- Met cost standards by monitoring expenses and implementing cost-saving actions.
- Improved quality results by studying, evaluating, and redesigning processes; recommending changes to art, copywriting, and production departments.
- Determined production schedules by conferring with the graphic design team, copywriting, and production departments.
Account Manager
Comnetsolutions Pte Ltd
05.2013 - 12.2014
- Led business development activities, including developing and implementing sales, marketing, and customer care strategies.
- Oversaw all aspects of proposal development, writing, and production, ensuring alignment with client needs and company objectives.
- Identified new prospects and maintained a pipeline of potential clients.
- Maintained and updated weekly sales activity reports to track progress and identify areas for improvement.
- Visited prospective clients to build relationships and secure new business opportunities.
- Identified the needs and wants of potential clients, tailoring business proposals to meet their specific requirements.
- Answered client queries promptly and effectively, providing solutions and maintaining high levels of customer satisfaction.
- Actively participated in trade shows, discussions, and seminars to network and stay updated on industry trends.
Marketing Executive
The Trophy Centre (DAD Trophy)
08.2012 - 01.2013
- Research, survey and identify target markets and their core needs.
- Tailor products according to the needs and wants of the target market.
- Devise and implement core marketing plans for the success of the product.
- Liaise with several internal and external groups in order to understand market trends.
- Keep abreast of competitions’ products and strategies.
- Manage physical marketing material for campaigns.
- Organize events to market products effectively.
Music Producer
Eleven 11 Productions
01.2009 - 01.2011
- Enhanced artists creativity by providing expert guidance on song arrangements and production techniques.
- Directed groups at rehearsals and live or recorded performances to achieve desired effects such as tonal and harmonic balance dynamics, rhythm, and tempo.
- Provided constructive feedback to artists during songwriting sessions, refining lyrics and melodies for maximum impact.
- Optimized sound quality in recordings by utilizing advanced mixing techniques and professional audio software tools.
- Initiated marketing campaigns for album releases, incorporating social media promotion and targeted advertising to boost sales.
- Managed budgets for recording projects, optimizing the allocation of funds towards essential equipment and personnel.
- Coordinated with video directors to create compelling music videos for clients, enhancing their overall brand image and marketability.
- Organized live events to showcase clients music, fostering a strong fan base and generating buzz around new releases.
- Streamlined studio sessions by effectively managing time and resources, ensuring projects were completed within deadlines.
- Collaborated with graphic designers and photographers to create visually appealing album artwork that complemented the music''s overall theme.
- Sourced talented session musicians for recording projects, enhancing the overall musicality of clients work.
Music Director
Thambi K Seaow
02.2008 - 07.2010
- Managed and marketed the punk rock band Thambi K Seaow while performing as the front man and second guitarist.
- This led to an album release, a Gibson Guitar support deal and attaining recognition on CNN as 25 people that mattered in Singapore for the year 2009.
- Ensured timely preparation of promotional materials such as concert flyers posters by working closely with graphic designers and marketing teams.
Studio Manager
Zhong Hua Primary School
01.2007 - 12.2008
- Experienced Studio Manager with a strong background in videography, video editing, audio recording, and studio management
- Skilled in recording school events, managing studio maintenance and operations, and supporting teachers in classroom activities.
Education
Master's degree - Entertainment Business
Full Sail University
02.2011
Honours Degree - Recording Arts
Middlesex University
01.2009
Skills
- Sales Strategy
- Brand Development
- Creative Direction
- Public and Media Relations
- Digital Marketing
- Data Analytics
- Marketing campaign development
- Marketing campaigns
- Account Management
- Video and Audio Editing
Websites
Locations
Singapore
Timeline
Entertainment Marketing Manager
Al Capone's Far East
09.2018 - Current
Marketing Manager
Al Capone's Sports Bar & Dining
01.2015 - 05.2018
Creative Director | Web Development Leader | Digital Marketing Strategist
Beezhub Creative Pte Ltd
01.2015 - 04.2018
Account Manager
Comnetsolutions Pte Ltd
05.2013 - 12.2014
Marketing Executive
The Trophy Centre (DAD Trophy)
08.2012 - 01.2013
Music Producer
Eleven 11 Productions
01.2009 - 01.2011
Music Director
Thambi K Seaow
02.2008 - 07.2010
Studio Manager
Zhong Hua Primary School
01.2007 - 12.2008
Master's degree - Entertainment Business
Full Sail University
Honours Degree - Recording Arts
Middlesex University
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