Shuping Chen

Responsibilities

• Actively work with Business Development Team and Global Sales Office Team to solicit and convert business leads
• Build and maintain relationship with third parties to generate and convert business leads

Achievements

• Awarded Far East Organisation Sales Excellence Award 2019 Gold Winner
• Achieved Opening Year budget and met ADR
• Spearheaded and successfully implemented China Partnership Programme with Singapore key inbound travel agencies and Trip.com
• Established strong partnership with Australia, New Zealand and United Kingdom key outbound travel agencies to launch the three new hotels in respective market
• Increased sales revenue by developing and implementing sales strategy targeting Japanese Students Groups
• Secured bid win - Deloitte Southeast Asia Consulting FY 2020 Kickoff (2 hotels buyout and outside catering for 1,700 persons plenary meeting and beach party)

Responsibilities:

• Part of Pre-opening and Opening team of Sentosa Cluster
• Managed a team of 15 sales managers and sales support, providing guidance, coaching and support to achieve budget set
• Supported Area Director of Sales & Marketing on budget and strategy planning and management of A&P expenses
• Connected with prospects through trade shows, sales calls and networking events
• Liaised with marketing, revenue and operations team to develop solutions and accomplish shared objectives
• Collaborated with headquarters and regional sales offices on in-market sales activities and expanded on brand exposure
• Established strong working relationship with external stakeholders (Singapore Tourism Board and Sentosa Development Corporation) to drive brand exposure and increase business growth

Achievements:

• Successfully resolved rate parity issues and increased Average Daily Rate by restructuring of Wholesale rates and realigned sales strategy
• Resolved rate parity issues with corporate clients to maintain relationships and increase return customer base
• Drove an increase of sales revenue for corporate, wholesale and MICE segments

Responsibilities:

• Analyzed sales data regularly to identify areas of improvement and subsequently implementing targeted action plans for continuous growth
• Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability
• Organised networking events to engage with key clients such as China Embassy to increase brand exposure and develop new partnership

Achievements:

• China Market - major bid win was Chrysler Annual Dealers Conference 2015, total 1,400 room nights with estimated revenue of S$900,000
• Taiwan Market - developed this market from ground zero to peak production of 3,500 room nights, estimated revenue of S$850,000 per annum
• USA Market - achieved S$600,000 revenue within a year after taking over this portfolio
• Direct Sell Industry - grew this industry from $100,000 to $500,000 per annum

Responsibilities:

• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
• Participated in trade shows, roadshows, overseas sales calls and networking events that generated leads and increased brand visibility in target markets.
• Developed close working relationship with Singapore Tourism Board and Sentosa Development Corporation to expand on brand exposure and generate business leads

• Secured 10 conference and incentive group bid wins with A$32million economic value
• 2 major bid wins were Perfect China Annual Distributors Conference (3,500 persons) and Infinitus China Top Sales Incentive group (450 persons)

Responsibilities:

• Developed customized programme with key stakeholders for clients based on a deep understanding of their unique requirements
• Established relationships with key decision-makers within clients' organization to push for bid wins
• Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of Sydney and its surrounding regions for MICE groups
• Kept meticulous client notes and updated account information in company databases.
• Leveraged industry events to network with potential clients, generating significant exposure for Sydney and driving new business acquisition efforts.
• Organised and led familiarisation trips for Chinese corporate and MICE agencies