Shubham Sinwal

• Designed and executed high-impact data-driven experiments that scaled into campaigns, tailored to diverse regional audiences, ensuring alignment with global strategies while addressing local market nuances.
• Partnered with XFN teams across Marketing, Product, PR, and Social to create cohesive campaigns that drove premium conversion
• Served as a key point of contact for aligning campaign objectives across multiple countries, ensuring consistent messaging and optimized resource utilization.
• Provided strategic insights and data-driven recommendations to maximize campaign effectiveness.
• Developed comprehensive content promotion strategies to drive premium conversion.
• Implemented streamlined workflows for campaign execution, reducing time-to-market by 50% and enabling faster scaling of initiatives.
• Spearheaded the localization and export of global campaigns, resulting in a 5% increase in conversion on a base of 50M+ MAU.

• GTM lead for Loans & BNPL Cards business- Driving Acquisition & Cross-Sell Strategy.
• Building marketing capabilities along with the data science & engineering team to drive predictive intelligence in campaigns

GTM lead for UAE-Responsible for GTM strategy & execution, Managing entire P&L.

Co-founded and ;ed Growth for Cobb Retail Store for Clothing & Fashion in India and UAE