Shreya Joshi
Media & Marketing Professional
Singapore
Summary
A new age hybrid business professional bringing critical business mindset and entrepreneurial approach to marketing and media. A passionate self starter with an experience in brand and integrated planning, data and product strategy. Passionate about solving challenges through the use of data and technology.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
5
5
Certifications
Work History
Digital Marketing Specialist
First Page Digital pte ltd
11.2021 - Current
- Account Manager for clients across different categories. Specialist in full funnel paid media strategy across Meta, Google Ads, LinkedIn etc
- Managed clients with performance & Ecommerce focus to drive New user acquisition & GMV growth
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics. Worked extensively on clients with lower funnel KPI like leads & purchase.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Implemented new strategies to improve click-through rates and conversion across different platforms
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
E-Commerce Consultant
SMB World consultant
03.2020 - 11.2020
- Worked as a consultant to scale e-commerce performance of online home furnishing brands.
- Tactical Strategies deployed exhibited a growth of 5x in total daily transactions
- Tactical strategies included building channel level test & learn scenario
- Built media mix across external traffic driving channels like Google Smart Shopping, Search, Display, and Facebook
- Categorisation and optimization of product sales in catalog using existing digital data sets
Product Development Lead
Time Outdoor Monitoring
05.2019 - 12.2019
- Sole project lead for building real-time outdoor monitoring tool, connect with local publishers, onboard them on an open exchange
Insights & Media Specialist
Dentsu International
01.2015 - 03.2019
- Responsible for developing Integrated Media strategy across Offline & Online Media channels to engage consumers in tech enabled world
- Created planning & data framework to be apply data in media space including Digital Platforms, OOH, DOOH, Influencer marketing etc
- Provided actionable insights to Dentsu digital clients for enhancing hyperlocal targeting performance
- Extensive business experience across India, Sri Lanka & Bangladesh along with Global work streams panning across UK & Singapore
- Key Clients worked with Mondelez, HDFC Bank, Maruti, Standard Chartered Bank, SBI Life Insurance, etc
Co-producer & Business Development Manager
Lakotee Films
02.2014 - 09.2015
- Media planning, Ad Film Budgeting & New Business Development
- Client Servicing - Managed the day-to-day activities of the clients which involve planning, deciding commercials, execution and delivery
Client Manager
Brand Solutions
Fuzion Jewel Pvt. Ltd
01.2012 - 01.2014
- Manage brand communications with the agency on day to day basis, Media Strategy for all media channels.
Education
Post Graduation Diploma - Marketing Management And Research
Welingkar Institute Of Management Studies
Mumbai, India 06.2013 - 06.2015
Skills
Consumer Journey Architecture
undefinedCertification
Similar Web, Global Web Index
Timeline
Digital Marketing Specialist
First Page Digital pte ltd
11.2021 - Current
E-Commerce Consultant
SMB World consultant
03.2020 - 11.2020
Product Development Lead
Time Outdoor Monitoring
05.2019 - 12.2019
Insights & Media Specialist
Dentsu International
01.2015 - 03.2019
Co-producer & Business Development Manager
Lakotee Films
02.2014 - 09.2015
Post Graduation Diploma - Marketing Management And Research
Welingkar Institute Of Management Studies
06.2013 - 06.2015
Client Manager
Brand Solutions
Fuzion Jewel Pvt. Ltd
01.2012 - 01.2014
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