Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shmruthi Gowrisankar

Summary

Dynamic Marketing Director with a proven track record at Hilti, driving business turnaround and revenue growth. Expert in change management and digital marketing, I lead high-performing teams while coaching talent. Successfully launched innovative products, aligning strategies with market needs, and enhancing customer engagement through strategic initiatives.

Overview

10
10
years of professional experience

Work History

Marketing Director

Hilti Far East Pte Ltd
06.2022 - Current
  • Part of the Executive Management team responsible for turnaround of the business profitability
  • Developed the localization of Group strategy for Singapore in alignment with overall business goals and objectives.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Led cross-functional team to launch NURON, new battery platform and 40+ tools successfully, ensuring alignment with customer needs and market trends.
  • Steering sales teams to align marketing and sales strategies, driving revenue growth.



Regional Change Management Manager

Hilti Asia Pacific Ltd
11.2020 - 05.2022
  • Rolled out Salesforce.com to nine markets in Region South Asia, collaborating with Sales directors and General Managers in the region on the change management roadmap and trainings for a successful launch
  • Managed 100+ stakeholders across the region to meet project deadlines and deliverables
  • Evaluated the success of change initiatives post-implementation, making necessary adjustments to improve future outcomes.

Head of Strategic Marketing

Hilti Australia
07.2019 - 11.2020
  • Streamlined territory planning working together with 15 Area Sales managers to facilitate a sharper execution of the company strategy
  • Defined strategic roadmap for the organization
  • Led a team of 7 experts, coaching and developing them to execute our pricing, customer segmentation, territory planning, digital and branding strategies


Area Sales Manager

Hilti Australia
01.2017 - 06.2018
  • Established strong relationships with key clients, resulting in signing a 160k contract (biggest in the region).
  • Managed a successful sales team of software specialists, coaching and steering them to achieve sales targets.

Global Outperformer Trainee

Hilti Group
08.2015 - 12.2017

• Delivered stellar output in key strategic and operational projects across Sales, Marketing and Finance roles

• High exposure and mentoring from top leadership teams in Hilti Singapore and headquarters

Education

Masters in Management, - International Business

HEC Paris
05-2015

Skills

  • Executive Leadership
  • Marketing strategy
  • Change management
  • Business Transformation
  • Digital marketing
  • Coaching and mentoring

Timeline

Marketing Director

Hilti Far East Pte Ltd
06.2022 - Current

Regional Change Management Manager

Hilti Asia Pacific Ltd
11.2020 - 05.2022

Head of Strategic Marketing

Hilti Australia
07.2019 - 11.2020

Area Sales Manager

Hilti Australia
01.2017 - 06.2018

Global Outperformer Trainee

Hilti Group
08.2015 - 12.2017

Masters in Management, - International Business

HEC Paris
Shmruthi Gowrisankar