Shi Ying Hum
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Excited to build relationships with working partners, together working towards targets.
Overview
12
12
years of professional experience
Work History
Assistant Category Manager
Sephora Pte Ltd
01.2022 - Current
- Increased category sales by implementing strategic pricing and promotional plans.
- Developed strong relationships with vendors, leading to better product availability and improved negotiation power.
- Analyzed sales and market data to identify new growth opportunities for the category.
- Collaborated with cross-functional teams to plan and execute successful marketing campaigns.
- Identify sales trend / opportunities/ gaps in the market
- Contract & Margin Negotiation
Category Executive
Sephora
07.2015 - 12.2021
- Enhanced product visibility by optimizing category assortment and shelf placement.
- Maximized profitability through strategic pricing decisions and promotional activities.
- Developed strong relationships with suppliers for better negotiation terms and improved supply chain efficiency.
- Analyzed market trends to identify growth opportunities and implemented strategies accordingly.
- Optimized SKU assortments based on sales data analysis, resulting in higher turnover rates and improved margins.
- Drove continuous improvement initiatives within the category team through process enhancements and best practice sharing sessions.
Category Assistant
Sephora
10.2014 - 07.2015
- Supported category manager in achieving sales targets through effective inventory management and pricing strategies.
- Analyzed sales data, utilizing insights to optimize product selection and drive revenue growth.
- Managed purchase orders, ensuring timely deliveries and accurate invoicing for optimal inventory levels.
- Conducted regular competitor analysis, enabling proactive adjustments to maintain a competitive edge in the market.
Marketing Executive
Luxasia Pte Ltd
03.2012 - 03.2014
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Launched successful product lines by collaborating with product development teams and conducting thorough market research.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
Education
Bachelor of Business Management - Marketing
RMIT University
Melbourne10.2010
Skills
- Competitor Analysis
- Product Management
- Performance Tracking
- Promotional Planning
Timeline
Assistant Category Manager
Sephora Pte Ltd
01.2022 - Current
Category Executive
Sephora
07.2015 - 12.2021
Category Assistant
Sephora
10.2014 - 07.2015
Marketing Executive
Luxasia Pte Ltd
03.2012 - 03.2014
Bachelor of Business Management - Marketing
RMIT University
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