Shinu N U

• Product manager for a breakthrough form factor in hearing aid industry- winner of RedDot and IFDesign awards. Drove this segment from 0-30% market share with incremental revenue of 15 mio Euros p.a.
• End to end portfolio lifecycle management (inception to discontinuation/ phase out) for 2 main brands and 16 private labels- cumulative value of ~280 mio Eur p.a.
• Building the brand charter, strategic marketing/brand plan and brand brief for the 2 assigned brands each FY.
• Support NPI & sales in terms of launch planning, forecast, supply issues and training for markets/ customers.
• Exploring and validating various customer journeys in Asian markets like China, India , Japan and SEA for traditional and non-traditional channels (OTC and D2C)

• Component level product life cycle management from idea generation to phase-out
• Managed 4 verticals/ product lines with a cumulative value of 100 mio Euros p.a.
• Industry and competitive intelligence/ bench marking
• Sales support , business case preparation and RFQ handling for key accounts. Bid and won 3 OEM accounts within a short span of 1 year.
• Charting out the yearly roadmap for both short term (18 months) and long term product strategy (36 months and beyond)

• Conducting business evaluations and health checks for clients in various industries
• Developed and implemented favorable pricing structures balancing firm objectives against customer target for 2 big automotive dealerships.
• Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. Added 5 key accounts pan India to the training and consulting roster

• Handling regional channel sales for the entire product portfolio (9t-49t)
• Started from a greenfield market and drove market share from 0%- 37% in 3 years.
• Independently closed a bulk deal worth 303 kEuro
• Formulating customer acquisition and retention schemes for LFOs as well as retail customers
• Ensuring healthy offtake and retail as per the marketing plan
• Trigger product war rooms to resolve customer concerns and feedback

• Independently handled design innovations for various defence equipments

• Completed professional development in International Business and Strategy, country entry strategies and international Marketing

• Elected to Secretary for Mechanical Engineering Dept. in 2007-2008
• Member of Indian Society for Technical Education (I.S.T.E.)
• Member of literary & debate club

Product Owner- Agile methodologies Velocity Estimation techniques