SHERYL UMA

• Providing face-to-face tuition for primary school students, on a private, home-based 1-1 basis and at tuition centres.
• Teaching students remotely using online video conferencing platforms (largely during the Covid-19 lockdown period).
• Planning lessons for allotted time to strengthen weak subjects and build skills.
• Collaborating with students to complete homework assignments, identify lagging skills and correct weaknesses.
• Maintaining tutoring records to adjust instruction and update parents on student progress.
• Stressing importance of good study habits by encouraging students to create personalised study plans.
• Leveraging technology to accelerate learning by proving students with easy-to-access information.
• Tutoring diverse groups of students to strengthen subject comprehension, boost confidence and build important learning skills.
• Motivating students towards learning and studying to build self-confidence and reduce fear of failure.
• Supporting students with helpful study habits and exam strategies.
• Providing appropriate learning materials for students.
• Working with students in home environments to provide educational support.
• Collaborating with parents to develop appropriate tutoring lessons.
• Meeting with parents to discuss student progress and address concerns.
• Responding to email and telephone requests to provide students with specific information.
• Providing homework assistance using specific curriculum and materials.
• Helping students prepare for tests and exams by providing guidance, motivation and encouragement.
• Developing student confidence through positive reinforcement strategies.

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CENTRE-BASED ASSIGNMENTS:

Feb 2019 - Oct 2021: Subject Tutor (English)

RELIANCE LEARNING LAB (SEMBAWANG)

• Taught Primary 2, 5 and 6 English classes.
• Teacher-student ratio - 1:15.

Dec 2018 - Oct 2021: Part-time English Teacher

MYHOMETUTOR CAMPUS (BUKIT BATOK)

• Taught Primary 1-6 English classes.
• Teacher-student ratio - 1:3.

Dec 2018 - Oct 2019: Part-time English Tutor

MIND STRETCHER LEARNING CENTRE (MARINE PARADE)

• Taught Primary 3 English and Primary 4 Creative Writing classes.
• Teacher-student ratio - 1:12.

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(Reason for leaving: Business partnership between my company, Vida Resources, and Swedish partner company, Hoylu AB, ended in June 2018 and so, my role was not required any longer.)

• Representative of Hoylu AB (Sweden) for its Business Collaboration Software sales in SEA.
• Handling sales and marketing of the Hoylu Software Suite in SEA.
• Acquiring new leads and prospects from various verticals such as the AEC, Shipping, Education, Technology and Software Development industries.
• Account management and lead nurturing.
• Marketing of product via Social Media and email marketing.
• Conducting demonstrations of the product to potential customers at our demo centre.
• Management of company’s website in terms of content and messaging.
• Responsible for content creation for company’s collaterals and EDMs.

(Reason for leaving: My job was a 4-month contract position which ended in Feb 2017. I had decided to take on this job as I was keen on gaining the rich experience working at Salesforce.)

• Reported to the Director of Marketing, Asia & India.
• Developed and executed B2B marketing campaigns and events to drive demand generation in the SMB segment for the Asia region.
• Was responsible for generating new business pipeline, awareness, credibility and preference across multiple solution portfolios.
• Was the central point of contact for various lines of business, helping to develop, drive and execute marketing plans to key performance metrics and ROI.
• Developed the annual & quarterly SMB marketing plans in conjunction with business, sales development and marketing leadership.
• Partnered with the SMB sales and APAC marketing teams to develop and execute innovative, impactful and integrated marketing campaigns with
  strong ROI.
• Partnered with the Sales Development teams to assist in campaign follow-up, and pipeline generation and progression.
• Budget management – delivered all marketing activity within the agreed budget, to established timeframes and metrics.

Achievements:
1. Rolled out SMB Business Advantage Seminars in SG & HK:
Was solely responsible for the end-to-end planning, management and execution of the company’s first-ever Business Advantage Seminars in SG and HK within a span of 3 weeks. Met expected attendee and lead generation targets.
2. Developed Marketing Events Calendars for our Marketing Cloud and SMB teams:
Successfully planned, developed and documented two annual marketing events calendars for our Marketing Cloud and SMB teams. These events calendars were to be used as reference guides for upcoming event sponsorships and included target lead generation and ROI measurement.
3. Initiated and developed a Lead Nurture Program for Asia:
Worked with the Lead Management team to develop and execute the first-ever lead nurture program for Asia so as to effectively cultivate leads into sales opportunities for the company.

(Reason for leaving: The business operations was not up to my expectation as it was too slow-paced and, that hindered the quick advancement and progress that was required in the technology area I was managing. So, I
decided to leave and seek better opportunities.)

• Led and managed a team comprising 2 units – Social Media and E-Learning.
• Oversaw the creation, management and development of the Institute’s Social Media and Online strategies on both local and international platforms.
• Supported overseas and local social media marketing campaigns by engaging existing and new digital media partners (SEO, SEM, Digital Media Agencies, etc).
• Was responsible for content strategy, digital and social media plans to drive brand awareness and, help generate leads and student applications.
• Coordinated with stakeholders within the Institute to encourage and ensure the adoption of relevant digital, social media and online techniques into the corporate culture and into all of the Institute’s products and services.
• Developed new initiatives and introduced ways to enhance the Institute’s e-learning offerings – worked along with the product teams to seek ways of
  introducing online programmes/short courses.
• Recommended and helped implement ways to enhance students’ learning experience with the Institute’s Blackboard Learning Management System and AcuLearn video streaming technology.

(Reason for leaving: My job was a yearly renewable contract position. The department I was in was being downsized due to MSN’s termination of partnership with Mediacorp. So, I was not comfortable to stay on and decided to leave to seek a permanent role.)

• Product (Website) Management – Managed a group of sites across Singapore. Ensured sites were continuously updated and maintained, and always available and accessible by Microsoft’s users.
• Project Management – Supported the sales team in executing and maintaining specific sponsorship-driven campaign sites, and worked along with the media agencies on the expected deliverables.
  Created and managed ad-hoc microsites that served as content hub sites to support market trends and needs.
• Partner Management – Managed the best-of-breed content partners and vendors for the portal, and worked with in-market and regional vendors and
  partners to ensure the best MSN user experience possible. Managed the day-by-day operational relationship with these partners.
• Business Management – Monitored the forecasted revenue and budgets of each owned site and, ensured highest ROI via constant optimization of business and content operations.
• Audience Measurement – Tracked channel performance and visitorship by leveraging internal and external tools. Forecasted traffic and tracked actual usage versus budgeted expectations.
• Worked with the Executive Producer in tracking and reporting financial results for the company’s products, matching budget guidance.
• Worked with the Executive Producer to plan and propose new enhancements and content on the channel.
• Performed tests and quality assurance on new features and versions of the products.
• Reviewed content partner relationships and, assessed and onboarded new content partners.
• Liaised with the company’s US and regional teams to represent and evangelise the needs of the local SEA markets.
• Trained and transferred knowledge to our partner's (i.e. Mediacorp) editorial, development and product teams.
• Worked with the Sales and Marketing team to propose, customise, sell and promote the company’s product.

(Reason for leaving: I was offered an opportunity to work with Microsoft, starting Dec 2011. I left Mediacorp earlier in Aug 2011 to take a break from work and spend time with family before assuming my new role at Microsoft.)

• Sponsorship – Packaged programmes as standalone sponsorships or, as integrated bundles with Radio or Press entitlements for advertising sales opportunities.
• Sales Engagement – Was the catalyst for sales activities, driving sales teams to bring in advertising sponsorship dollars for on-air programmes on Vasantham TV (Ethnic TV) and for campaigns in the TODAY newspaper (Press).
• Channel Engagement – Engaged programming and production personnel to ensure sales and marketing objectives were met alongside programme viewership objectives.
• Developed customized and innovative marketing solutions to fulfill client’s corporate and/or product communication needs. Helped to provide clients a one-stop integrated marketing solution with integrated media sponsorship, thereby adding value to advertisers’ investment in TV programme and Press campaign sponsorship.
• Presentations – Delivered product presentations to potential clients and sales teams.

Achievements:
1. Achieved team sponsorship revenue target:
Contributed to the 99% total team revenue achievement based on a target of S$28,450,000.

2. Achieved individual sponsorship revenue target (for Vasantham & TODAY):
Achieved 110% of my individual total revenue target of S$9,431,000.

3. Developed and achieved break-throughs with tangible results:
For Vasantham:
i) Rolled out Official TV packages for:
- Singapore Indian Chamber of Commerce & Industry
- Tamil Representative Council
ii) Rolled out Supporting TV packages for:
- Singapore Telecom Mobile
- Base Entertainment Marina Bay Sub Pte Ltd

For TODAY:
i) Introduced Themed T-Section advertisements for:
- ICI Dulux Paints
- SingTel Mio TV
- Tourism New South Wales

4. Developed creative sponsorship packages:
For Vasantham:
i) Co-branding Interstitial package
ii) Mix & Match sponsorship package
iii) Local drama with Integrated Promo TVC sponsorship package

For TODAY:
i) Daily Weather Outlook Table sponsorship package
ii) Themed T-Section sponsorship package
iii) “In Town for Christmas” Supplement Title sponsorship package

• Handled product support & packaging for the Interactive Media Division’s (IMD) products under my care (i.e. News, Lifestyle & TV12 platforms).
• Handled price & yield management for these products.
• Worked closely with product owners & sales (both traditional and online sales) to package and roll out integrated packages & campaigns for clients.
• Held an active role in product development for all of IMD’s online business initiatives.
• Developed, implemented & priced online advertisement packages and event-driven sponsorship campaigns for the sales team.
• Supported the sales team by packaging customised solutions to meet clients’ specific online ad requirements.
• Regularly communicated with other business units on website changes and, recommended tactical advertisement placements or campaigns to help generate revenue.
• Reviewed ad pricing and specifications regularly and, made changes when necessary. Updated the sales team about these changes.
• Assisted in the marketing and organisation of corporate/division-specific events.

• Worked closely with the traditional media team to package and roll out integrated campaigns for clients.
• Held an active role in product development for all of IMD’s online business initiatives.
• Developed, implemented & priced online advertisement packages & event-driven sponsorship campaigns for the sales team.
• Supported the sales team by packaging customised solutions to meet clients’ specific online ad requirements.
• Regularly communicated with other business units on website changes and, recommended tactical advertisement placements or campaigns to help generate revenue.
• Assisted the Integrated Media Marketing team in their efforts to bundle traditional sponsorship packages with online packages, as and when required.
• Reviewed ad pricing and specifications regularly and, made changes when necessary. Updated the sales team about these changes.
• Regularly updated the internal sales kits and presentations for the sales team.
• Assisted in the marketing and organisation of corporate/division-specific events.

(Due to company’s reorganization and realignment of accounts, I was transferred to the Corporate Sales team with effect from Mar 2008.)

• Was responsible for business development and account management.
• Was responsible for sales and marketing of Internet services/solutions to enterprise customers, both local and international. My customers included companies from various industries with local and/or regional presence such as AAPC Thailand Ltd, Faro Singapore, HSBC Insurance Brokers, Apple Computers, Alliance Francaise, Foster Wheeler, Mapletree Logistics, Hamilton Sunstrand Aerospace and Rehau Pte Ltd.

• Was responsible for business development and account management.
• Was responsible for sales and marketing of regional Internet services/solutions to channel/wholesale customers in the region and in US/Europe. My customers included telcos, ISPs and carriers with regional/global presence such as Virtela Telecommunications, SingTel, M1, Indosat, LGA Telecom, MediaRing and ST Teleport.

• Was responsible for sales and marketing of CDMA mobile phones and data products to mobile operators and distributors in Asia, CIS region and beyond.
• Was solely responsible for establishing local contacts, seeking sales and developing the businesses in the following countries: India, Thailand, Philippines, Nepal, Mauritius, Malaysia, Sri Lanka, Myanmar, Romania, Poland, Latvia, Armenia and Moldova.
• Directly engaged and communicated with top management and decision makers, such as company CEOs, CTOs, CFOs, Heads of Procurement/Overseas Business, for product sales and commercial discussions with the view to achieving sales.
• Followed up with potential and existing customers on new products, promotions and orders.
• Contacted product vendors to negotiate terms and deals with them in order to supply to customers.
• Actively followed through on order processes to ensure customers receive shipments smoothly and on time.
• Prepared business plans and reports for internal use, and for customer and vendor updates.

(The company had decided to focus on its China operations and thus, ceased operations in Singapore.)

• Was responsible for the company’s operations and management, including general office management, staffing, business planning and, budgeting and financial administration.
• Was solely responsible for business development in SEA, having had to build partnerships with major telcos in the region and other mobile content providers/portals. I had developed strong contacts and working relations with telcos in Singapore (SingTel, M1, StarHub), telcos in Malaysia (Maxis, DiGi) and mobile content providers (Kyocera Communications, Orange Gum, N2N Consulting, iPOP Networks, idotyou Mobile Sdn Bhd, Metadome Sdn Bhd and others).
• Was solely responsible for the conceptualization and implementation of online/offline marketing and promotion of mobile content, having had to liaise with various media agencies and partners.
• Prepared business and sales reports, and business presentations for both in-house purposes and for presentation to potential partners.

(The Rep. Office was subsequently registered and incorporated in Singapore as MPEON Asia Pte Ltd.)

• Initiated opportunities for new business for the company.
• Initiated and developed the company’s SEA Mobile Internet Service Project (MISP), including solution sales.
• Liaised with and met mobile operators, content providers and potential partners, for service/solution sales and partnership deals.
• Conducted frequent mobile market research and analysis for the purpose of business planning.
• Prepared reports, business presentations and proposals, both for in-house purposes as well as, for presentations to partners.
• Conceptualized and developed marketing programmes for the company, targeted at mobile service providers and subscribers across the SEA
  region, especially in Singapore, Malaysia and Thailand.
• Was responsible for the marketing and promotions of the company’s services and solutions, having had to liaise with event organizers and media agencies.
• Managed the company’s accounts and HR matters, including budgeting requirements till the company’s incorporation.

[I was seconded to MPEON Asia Co. Ltd. (S’pore Rep Office), a subsidiary company of eSamsung Asia.]

• Identified opportunities for business growth via strategic alliances and partnerships.
• Sourced for potential investors and strategic partners for our various e-business ventures.
• Prepared and reviewed business plans and proposals.
• Conducted frequent market research on competitors and market trends, and formulated reports and research material.
• Built and maintained good customer relationships with prospective and existing business partners.

• Was responsible for advertising, media management and sourcing for potential advertisers for our monthly home-related publication called the ‘Home Finder’.
• Created and edited text for my customers’ advertisements as well as, for our featured in-house editorials.
• Liaised with media agencies for my customers’ press advertisement design and placements (another business area our company managed), often working under strict deadlines.

(My employment ceased due to the company’s cessation of business in Singapore.)

• Worked closely with the Chief Representative, assisting him in marketing, trading and office management-related matters.
• Was responsible for marketing Samsung cameras and security systems, having to liaise with distributors in respect of Purchase Orders, Letters of Credit, shipping documentation and, marketing and promotional activities.
• Performed administrative/secretarial duties which included handling accounts, payroll and general correspondences.

(My employment terminated due to the company’s cessation of business.)

• Was responsible for the overall management and administrative operations of the serviced offices that the company leased out.
• Managed the public relations and promotions for the company.
• Provided administrative and business support to our clients.

• Provided training and development for insurance agents.
• Handled insurance sales and marketing.

(Compulsory contract teaching stint as part of the Postgraduate Diploma in Education programme.)

• Taught English at Greenridge Secondary School.
• Prepared comprehensive English curriculum for multiple classes.
• Prepared and implemented lesson plans covering required course topics.
• Led interesting and diverse group activities to engage students in course material.
• Supported student skill development in alignment with personal and academic goals.
• Worked with other teachers to support struggling students and provide thorough help to rectify comprehension issues.
• Designed and facilitated group projects to foster teamwork and problem-solving skills.
• Assessed student progress and provided feedback to improve performance and establish academic success.
• Developed innovative lesson plans to engage students in English language learning.
• Employed visual and auditory approaches to make lessons more interesting and interactive for students.
• Created and administered interactive activities for students.
• Participated in department and employee team meetings to discuss student performance and academic achievement.
• Provided grades and progress reports to evaluate student learning needs.
• Evaluated and graded students' essays, projects and exams.
• Advised students and provided guidance on academic progress.

• Taught primary and secondary school students English, Literature, Geography, Mathematics and Science.
• Took over class for regular classroom teacher, managing assignments, student needs and recordkeeping.
• Followed classroom plans left by class teacher to continue student education and reinforce core concepts.
• Completed documentation of attendance, grades and other required details.
• Worked with principal's office on disciplinary and safety issues.
• Provided instruction for students in core subject areas.
• Developed rules and set goals to maintain order in classroom.
• Maintained day-to-day classroom management and discipline to promote learning initiatives.
• Administered and graded tests and quizzes and reported performance to primary teacher.
• Assigned, explained and graded homework.