Sheryl Tang
Senior PR Associate
Summary
Enthusiastic communications specialist eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of branding, marketing and communications and training in digital communications. Motivated to learn, grow and excel in communications.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Senior PR Associate
The Right Spin Pte Ltd.
04.2022 - Current
- Lead accounts and projects in various aspects of communications
- Drive end-to-end conceptualization, execution and delivery of communications strategies for client
- Draft communications materials such as press releases, contributed articles, speeches, marketing materials and social media content
- Craft powerful pitches to secure media feature opportunities
- Provide support for PR, social media and event projects including planning, sourcing, vendor management, execution and staffing
- Track clients' news and prepare PR metric reports
- Prepare clipping, monthly activity and other reports
- Build and maintain positive working relationships with the media and key opinion influencers (KOLs)
- Update and manage media and KOL databases
- Participate in research, writing and presentation of new business proposals
Financial Adviser
Synergy Financial Adviser
10.2020 - 12.2021
- Created business plan and identified target customers by interacting on phone and in person, handling basic inquiries and providing quotes.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Met with clients to discuss assets, expenses and long-term and short-term investment goals to devise personalized financial plans.
- Facilitated presentation and recommendation of services by optimizing client relationships.
- Developed personal rapport with each client to maintain customer loyalty and establish long-term accounts.
Freelance Digital Marketing
Freelance
03.2018 - 10.2020
- Taking Projects since March 2018
- Maintain client's brand online presence
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Brainstorm new and creative growth strategies
- Past Clients: Hashmeta (Marketing Agency), Inspiring Generations (Education), Travel Agency and other companies including travel agency, renovation industry and bridal industry.
Digital Content Specialist
Electrolux S.E.A
03.2017 - 03.2018
- Create and manage existing contents on Website.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Used WordPress to upload content, images and pages.
- Prepare and send periodical newsletter to Partners and end users.
- Keep social media channel updated with the latest news.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Created customized marketing materials to increase product awareness.
Education
Bachelor of Business - Business And Communications
Murdoch University
Singapore 03.2015 - 03.2017
Skills
Writing press releases
Copywriting
Content creation
Write contributed articles
Wordpress management
Facebook marketing
Instagram marketing
Twitter marketing
Social media planning
Creation of marketing collaterals
Hobbies
- 18 years of competitive basketball experience
- Captain in secondary school, polytechnic and clubs
- Represented Singapore in Esports - Mobile Legends Bang Bang women's team
- Captain of Esports team
Timeline
Senior PR Associate
The Right Spin Pte Ltd.
04.2022 - Current
Financial Adviser
Synergy Financial Adviser
10.2020 - 12.2021
Freelance Digital Marketing
Freelance
03.2018 - 10.2020
Digital Content Specialist
Electrolux S.E.A
03.2017 - 03.2018
Bachelor of Business - Business And Communications
Murdoch University
03.2015 - 03.2017