SHERMIN GOH

Data Analysis & Insights

• Provide timely and accurate analytical support to the business to drive commercial gains through identification of business risks and opportunities.
• Translate complex data into actionable insights to improve sales performance and Inventory optimization.
• Develop and maintain the regular performance reports and dashboards

Forecasting & Planning

• Provide realistic estimates for budgeting purposes, highlighting risks and proposing strategies to reach the company’s objectives.
• Assist with Budget planning and 3 years' plan for the local market.

Market & Competitor Analysis

• Constant update on competitors’ analysis to ensure the Clarin’s brand image is strong and relevant in the market
• Leveraging on Beaute Research data to analyse the trends of the local beauty market trends and assess competitors’ strengths and weaknesses, informing strategies to enhance business performance.

Cross-Functional Collaboration

• Collaborate with cross-functional teams (Marketing, CRM, Finance, Training Dept) to drive continuous process improvements throughout the organization.

Tools

• Experienced in platforms such as Excel, PowerPoint and Cognos

Operations

• Provide full aspect of retail operational support for stores, providing administrative support for store operations, store events, preparing invoices and payments.
• Propose and implement initiatives to support efficiency in retail operations and sales performance.
• Prepare weekly & monthly sales reports and KPI reports. Provide analysis for ad hoc sales reports to stores.
• Staff incentive planning, analysing sales performance and productivityof retail team.
• Budget planning and tracking of expenses for retail operations.
• Point of contact for retail vendor relationships, including but not limited to stationary providers, store cleaning providers, landlords, etc.

Merchandising

• Generate sell-through reports, sales & stock analysis, OTB Reports for buying. Preparing and analysing ad hoc reports to support business needs.
• Monitoring & highlighting inventory for best sellers & weak performers.
• Promotion planning and tracking of promotion results to achieve sales target.
• Consolidation of stocks from other regions to ensure healthy inventory
• To propose and implement initiatives to reach sell-through targets, clearance stocks targets.
• To collaborate with logistics department to ensure smooth delivery process.

• Supports merchandising team in ensuring the accuracy of all merchandising activities; Assist in events.
• Tracking of stock adjustments and movements, allocation of stocks to stores to ensure healthy inventory.
• Monitoring & highlighting inventory for best sellers & weak performers.
• Generate Sell-through Reports, ad hoc reports for analysis and preparation of seasonal buys.