Sherleen SY Tay
Hong Kong
Summary
With two decades of experience, I am a dedicated Director focused on helping individuals develop sustainable thinking and assisting organizations in adopting eco-friendly practices. I have strong communication skills, a positive and determined attitude, a diplomatic approach, and a passion for building relationships. I am fluent in both English and Mandarin.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director of Business Development & Sustainability
Greentins Horticulture Limited
05.2015 - Current
- Prepare budgets and put in place for sustainability programs
- Planned sustainability-based events
- Conducted research into different sustainability plans to identify useful solutions and develop deployment plans
- Developed sustainability project goals, objectives or strategies in collaboration with other professionals
- Assisted company with projects and community involvement
- Built relationships with customers and community to establish long-term business growth.
- Increased client base by developing and implementing effective business development strategies.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Pioneered sustainability initiative, reducing environmental impact with eco-friendly operational changes.
Senior Marketing Manager
Greentins Technology Limited
05.2005 - 05.2015
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results
- Assessed marketing copy, art comps and final designs and compared with established specifications
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Maintained complete database of files, contacts and project materials
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
Guest Relations Executive
Swissotel The Stamford
03.2000 - 04.2006
- Directed staff to handle needs for individual guests to resolve issues and generate positive customer experiences
- Served as main point of contact for VIP guests and kept hotel departments briefed on individual requirements
- Collaborated with outside departments to coordinate solutions and retain guest satisfaction
- Monitored guest services personnel for efficiency and accuracy of response to guest complaints
- Managed and improved customer service functions for reception and lounge areas
- Coached and developed associates to improve soft skills and recovery techniques
Education
Professional Diploma - Horticulture, Arboriculture And Landscape Management
Technological And Higher Education Institute of HK
10.2023
Post Graduate Diploma - Sustainable Development Planning
Institute of Education For Sustainable Development
Hong Kong09.2022
Advanced Executive Diploma - ESG Strategy And Innovation For Net Zero
HKMA Global Centre For ESG Education & Research
Hong Kong08.2022
Higher Diploma - Hotel, Catering And Tourism Management
IMI International Hotel Management Institute
Switzerland01-1999
Skills
- Flexible and Adaptable
- Self-Motivated
- Interpersonal Communication
- Teamwork and Collaboration
- Training and Development
- Dependable and Responsible
- Problem-Solving
- Analytical and Critical Thinking
Certification
- Certified ESG Planner
- Certified Sustainable Development Planner
- Certified Arborist
- ISO 14001 Lead Auditor
- ISO 14064 Lead Verifier
Timeline
Director of Business Development & Sustainability
Greentins Horticulture Limited
05.2015 - Current
Senior Marketing Manager
Greentins Technology Limited
05.2005 - 05.2015
Guest Relations Executive
Swissotel The Stamford
03.2000 - 04.2006
- Certified ESG Planner
- Certified Sustainable Development Planner
- Certified Arborist
- ISO 14001 Lead Auditor
- ISO 14064 Lead Verifier
Professional Diploma - Horticulture, Arboriculture And Landscape Management
Technological And Higher Education Institute of HK
Post Graduate Diploma - Sustainable Development Planning
Institute of Education For Sustainable Development
Advanced Executive Diploma - ESG Strategy And Innovation For Net Zero
HKMA Global Centre For ESG Education & Research
Higher Diploma - Hotel, Catering And Tourism Management
IMI International Hotel Management Institute
Similar Profiles
PATRICK PranithanPATRICK Pranithan
FRUIT PICKER at ANHAD HORTICULTURE LIMITEDFRUIT PICKER at ANHAD HORTICULTURE LIMITED
Sara SakumaSara Sakuma
Kiwifruit Picker at Anhad Horticulture LimitedKiwifruit Picker at Anhad Horticulture Limited
Misao SadayaMisao Sadaya
Accountant at Horticulture Innovation Australia LimitedAccountant at Horticulture Innovation Australia Limited