SHEMBERLY CHUN
Singapore
Summary
With over 14 years of diverse experience, including 10 years specializing in media sales, I possess a well-rounded commercial background. My expertise encompasses 4 years in campaign planning, managing inventory, and handling campaign bookings. My career trajectory includes a significant role as Deputy Head of Sales, where I led a team of 9 to achieve exceptional results.
I am a results-driven professional with a proven track record of surpassing personal sales targets for 7 consecutive years. My consistent ability to achieve year-on-year revenue growth has garnered external recognition and established a strong industry reputation. Self-motivated and positive, I excel in guiding teams to exceed sales objectives and drive substantial revenue growth.
Recognition by CEO
“Shemberly's client-centric approach is marked by a genuine sense of purpose. Going beyond sales, she places her focus solely on solutions that truly matter. In addition, her genuine dedication to lifelong learning drives innovation, as she continuously seeks new and creative approaches. As a highly indispensable team player, she places clients at the heart of her efforts, recognising that strong relationships are the catalyst for growth and the key to success. Shemberly's contagious energy, natural leadership, fierce loyalty, and relentless 'can-do' attitude are the driving forces that push the entire team towards achieving the company's and clients' goals.” – Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.
Overview
19
19
years of professional experience
Work History
Senior Account Manager (Media)
STARHUB PTE LTD
04.2024 - Current
- Responsibilities
- Develop and strategize to achieve key project and annual sales revenue target for the assigned industries directly with key decision maker and media agencies partners.
- Develop new business with existing clients and/or identify areas of new opportunities, present, negotiate and close to meet sales quotas.
- Deep understanding of industries’ needs in order to customize solutions for the customer and to secure revenue for programme/project sponsorship, bundle packages, mobile, EDM, events, digital advertising and partners collaborations.
- Ensure tight rapport and relationship with clients & partners
- This person will be in the forefront of clients’ key tent-pole events and ensure that StarHub clients’-based solutions are presented for planning.
- Proactive in providing timely and accurate forecast, reports, competitive information and feedback for business sector analysis, development and tracking.
- Collaborating with internal cross-functional departments to ensure that clients requirements are well understood and met.
- Champion the products and be the trusted advisor of clients (TV, OTT, Programmatic, 1PD (SMS/WhatsApp/eDM, Sponsorships)
Deputy Head, Sales
CLEAR CHANNEL SINGAPORE
01.2022 - 04.2024
- Responsibilities
- Own and lead the advertising media sales process end-to-end, from the identification of new prospects, to developing and understanding of customer needs, and mapping those needs with strategic and tactical selling.
- Work closely with CEO and CDO to conceptualise and drive business strategies for business growth.
- Navigate senior-level customer (agency and advertiser) management; provide customers with consultative sales expertise.
- Ensure accurate and consistent monthly sales pipelines.
- Build and maintain relationships with a view on consistent repeat business.
- Set a cohesive sales strategy that focuses sales effort in the right customer segments, with a compelling value proposition
- Design a high-impact sales process for communicating and delivering value to customers.
- Define a sales structure and sales roles that enable effectiveness (high sales for the effort), as well as efficiency (low cost for the effort).
- Set sales goals that are challenging, fair, and well-understood by the sales force.
- Size the sales organization at a profitable investment level that provides ideal customer coverage.
- Nurture relationships through positive communication that motivate and influence others.
- Hire sales talent by identifying and attracting sales people with the characteristics (innate capabilities and values) that drive success.
- Define strategic competencies and skills in the sales team, design KPIs and rewards in line with strategic and financial targets, and desired behaviours.
- Proactive measures to boost Sales team's motivation by introducing various categories to recognise outstanding performance.
Team Lead, Sales
CLEAR CHANNEL SINGAPORE
01.2020 - 12.2021
- Responsibilities
- Ensure accurate and consistent monthly sales pipelines.
- Manage and ensure the achievement of the assigned sales targets.
- Implement effective use of data, tools and systems.
- Build and maintain relationships with a view on consistent repeat business.
- To achieve beyond sales achievement [Guide and assist in new account win, account growths, retention of accounts].
- To help Sales Managers improve on selling our value proposition versus conceding to price.
- Coach with constructive feedback to help Sales Managers achieve full potential.
- Play the role of a trusted advisor and valued partner to our clients in building their brands.
Senior Manager, Sales
CLEAR CHANNEL SINGAPORE
01.2014 - 12.2019
- Responsibilities
- Managing Team Leader's expectations especially around revenue risk and opportunities: Clear and transparent reporting.
- Timely and accurate updates of pipeline.
- Managing customers with increased frequency of contact.
- Managing peers on information sharing such as campaign highlights, customer movements etc.
- Build and grow relationship with colleagues internally, thus forming a collaborative and respectful team.
- Build and maintain relationships with a view on consistent repeat business.
- Research and understand the changing dynamics impacting the businesses of the clients.
- Play the role of a trusted advisor and valued partner to our clients in building their brands.
- Manage and ensure the achievement of the assigned sales targets.
- Proactively propose solutions using our platform that help the clients with their needs.
Senior Executive, Campaign Planning
CLEAR CHANNEL SINGAPORE
05.2010 - 12.2013
- Responsibilities
- Building and planning campaigns to client's criteria while also making decisions that maximise yields for Clear Channel.
- Proactively using insight tools to create sellable & desirable campaigns.
- Providing audience insight and ideas on pitches.
- Analysing data to identify patterns and creating commercial actions.
- Suggesting relevant products to Sales to cross or up sell when responding to a client's brief.
- Supporting Sales in locations planning and craft sites that fits client's requirements.
- Weekly posting reports for ease of Operations in posting jobs.
Associate Engineer (Customer-focused)
United Test and Assembly Center
06.2005 - 04.2010
- Responsibilities
- Liaising with customers to ensure their requirements are met and they are aware of test progress.
- Ensure all tests are appropriately planned, running correctly and fully documented.
- Follow test procedures, fully understand the test requirements and communicate these clearly with others.
- Coordinate, supervise and conduct tests and lab activities, working with engineers and technicians.
- Develop risk assessments for tests.
- Actively participate in continuous improvement activities to ensure ever improving facilities, processes, and test methods.
- Undertake analysis of results, including statements of conformity or opinions and interpretations.
- To report, review and provide authorisation of results.
Education
Bachelor of Science (B.S.) in Business Marketing -
Singapore Institute of Management University
01.2012
Diploma in Electronic and Telecommunications Engineering -
Ngee Ann Polytechnic
04.2005
GCE O levels -
Bishan Park Secondary School
12.2001
Skills
- Operations
- Goals and performance
- Excellent negotiation skills
- Crisis management
- Sales expertise
- Customer Relations
- Leadership
- Digital Marketing
- Business Development
- Inventory understanding
- Revenue Generation
- Staff Management
Accomplishments
- Surpass personal target for consecutive 7 years.
- Amidst the various COVID-19 restrictions in 2020, 2021 and 2022, I continued lead the team to generate revenue despite challenges, and outperformed market indices, as set by MAGNA Global.
- Contributed to award winning campaigns in collaborations with brands.
- The Spark Awards Best campaign by a media owner (Singapore Police Force – 2015) The Creative Use of Media Aware (The Walt Disney Company SEA – 2016) Best Collaboration between Media Owner & Agency (Dentsu – 2016) Best Media Solution – Out-of-Home (The Walt Disney Company SEA – 2017) Best campaign by a Media Owner (Ministry of Home Affairs – 2018)
- Most Creative – Experiential (Resorts World Sentosa- 2020) Singapore Media Awards Most innovative Contribution of a Campaign by a Media Owner (Ministry of Home Affairs – 2015)
- Most innovative Contribution of a Campaign by a Media Owner (Carlsberg – 2018)
- Led the team on the delivery of over 100 dedicated webinar sessions to media agencies and clients on a digital-first approach to buying OOH, explaining the synergies on how pDOOH (programmatic digital out-of-home) fit into the established digital ecosystem.
- Promoted from Senior Manager to Deputy Head within 3 years.
Languages
English
Bilingual or Proficient (C2)
Chinese
Advanced (C1)
Cantonese
Elementary (A2)
Korean
Elementary (A2)
Timeline
Senior Account Manager (Media)
STARHUB PTE LTD
04.2024 - Current
Deputy Head, Sales
CLEAR CHANNEL SINGAPORE
01.2022 - 04.2024
Team Lead, Sales
CLEAR CHANNEL SINGAPORE
01.2020 - 12.2021
Senior Manager, Sales
CLEAR CHANNEL SINGAPORE
01.2014 - 12.2019
Senior Executive, Campaign Planning
CLEAR CHANNEL SINGAPORE
05.2010 - 12.2013
Associate Engineer (Customer-focused)
United Test and Assembly Center
06.2005 - 04.2010
Bachelor of Science (B.S.) in Business Marketing -
Singapore Institute of Management University
Diploma in Electronic and Telecommunications Engineering -
Ngee Ann Polytechnic
GCE O levels -
Bishan Park Secondary School
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