Shehan Perera

Regional OEM & Key Accounts Manager - Rest of Asia Lead comprehensive OEM and Key Accounts operations across 17 countries in the Rest of Asia region, overseeing a newly established vertical with strategic responsibility for business development and relationship management. Direct and coordinate activities of 8 Key Account and OEM Managers strategically positioned across critical markets including Indonesia, Malaysia, Vietnam, Philippines, and Sri Lanka. Manage strategic partnerships and business relationships with prominent OEM clients including Cummins, Scania, Aggreko, BMW, Toyota Tsusho, Renault, Kia, Sany, XCMG, and LiuGong, Also manage Cluster of Sri Lanka, Maldives, Japan and Korea

• Established strong relationships with stakeholders, facilitating successful partnerships and collaboration.
• Directed regional operations, ensuring alignment with corporate strategies and objectives.
• Developed and executed successful business plans that resulted in improved market share and profitability within the region.

• Country Cluster Manager for Indonesia Cluster - ROA. Responsible for Cluster P&L, Operations, Sales, Marketing, & gets involved in local sourcing with toll blender in Indonesia, Sri Lanka & Maldives; manage 42 distributors B2C & B2B with a volume of 6M liters in 2022 and PC of US$2M, I manage a direct team of 7 overall Indonesia team consist of 12 and an indirect team of 148. Have grown the Indonesia market at 23% CAGR in the last 5 years and have added 25 new distributors. Work closely with Cummins, Scania, Aggreko, Mercedes, BMW, Mahindra, Liugong, and TATA OEM’s, Key accounts focus on Mining, Power-Gen, Construction, Manufacturing, Palm Oil Plantations, Coastal Marine and Transportation. Developed the PCMO and MCO market by tying up with franchise dealer next work of Toyota, Ford, Chevrolet, Piaggio, Vespa & Hyundai.

• Led operational strategy to optimize cluster performance across multiple locations.
• Developed efficient operational processes to optimize resources and improve overall cluster performance.

• Country Manager for Indonesia. Grew the market by 50% in 2 years, managed and led national, regional, and country distributors guiding, and training distributors. Grew the number of distributors from 7 to 28. Handled marketing, pricing, and promotion for respective markets coordinating supply chain activity for accurate forecasting and prompt delivery of products, and product line management. Worked closely with Cummins, Scania, Agrekko, Mercedes, BMW, Mahindra, and TATA OEMs, Key accounts focus on Mining, Power-Gen, construction, Palm Oil Plantations, Coastal Marine, and Transportation.
• Led strategic initiatives to expand market presence across multiple regions.
• Developed and implemented operational strategies to enhance efficiency and reduce costs.
• Collaborated with cross-functional teams to drive product innovation and market adaptability.
• Mentored and coached regional managers to improve performance and achieve company goals.

• Handled Lubricants, Chemicals, and Car Care Grew the markets by 2.5 times over a period of 5 years, Managed led National, Regional, and Country Sub Distributors guiding, training, and distributors. Handle Marketing for each market, pricing, and promotion for respective markets, coordinating supply chain activity for accurate forecasting and prompt delivery of products, and Assessing marketing potential to launch new products to the market. Work closely with Cummins, Jenbacher, Mitsubishi, Aggreko, Mahindra, and TATA OEMs, Key accounts focus on Plantations, Power-Gen, and Transportation.

• Managed strategic market planning, Launching of new products, marketing, advertising, and promotions. handle the overall marketing operation for the organization, New store openings, and new areas of business locally and overseas. Marketing Odel for advertising revenue on TV, Radio, and Magazine.

• Marketing Manager for Chevron Lubricants Lanka plc formerly Caltex. Market leader with 85% market share of 44M liters in the lubricant market. Responsibility included managing strategic market planning, new products, Sales Management, sales forecasting, Pricing, Marketing, advertising BTL & ATL, and promotions above the line and below the line, a Sales operation for Exports to Maldives & Bangladesh distributors and outlet network, and Sales Staff Management and Company CSR projects. The handled Marketing budget of US$ 1.2m

• Joined the organization as a Management Trainee, had six months stint as a sales representative and supervisor in the Southern region, handle the Dettol Range of products in the capacity of a Brand Manager, and was subsequently promoted as Senior Brand Manager to handle the Mortein Range of Products.