Shazarul Fadzlie Mazlan
Brand Manager
Petaling Jaya
Summary
Dynamic Brand Manager with a proven track record at K-Pop Madang, enhancing brand recognition and fostering stakeholder relationships. Expert in brand strategy and staff coaching, I've led teams to exceed targets through innovative marketing expertise and effective internal communications. Achieved significant brand differentiation, focusing on achievements over tasks with a blend of hard and soft skills.
Overview
19
19
years of professional experience
Work History
Cinema Manager
Golden Screen Cinemas
01.2015 - 11.2015
- Analyzed sales data to optimize screening schedules based on audience preferences, maximizing attendance rates.
- Streamlined inventory management to reduce costs and maintain adequate stock levels for concession items.
- Led recruitment efforts to attract top talent for various positions, ensuring a high-caliber workforce dedicated to delivering excellent service and experiences.
- Cultivated a culture of continuous improvement among staff members by soliciting feedback and implementing suggestions for enhancements.
- Negotiated contracts with film distributors, securing popular movie selections at competitive rates.
- Resolved escalated customer complaints diplomatically while maintaining a professional demeanor.
- Managed daily operations for a smooth cinema experience, ensuring timely screenings and optimal theater conditions.
Store Manager
Starbucks
01.2008 - 11.2015
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
Brand Manager
K-Pop Madang
04.2024 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Area Manager
Union Roastery
04.2021 - 04.2024
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Transformed underperforming teams into productive, profitable teams.
- Facilitated conflict resolution among team members, promoting open communication and fostering a positive workplace culture.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Oversaw inventory management, reducing costs through accurate forecasting and strategic purchasing decisions.
Outlet Manager
Union Roastery
08.2019 - 04.2021
- Managed weekly inventory transactions by creating templates to track optimal food and beverage stock.
- Managed financial transactions accurately, reconciling daily sales reports and maintaining organized financial records.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Answered questions about store policies and addressed customer concerns.
- Coordinate and managed various in-house meeting rooms/outlets for event venue.
- Achieved revenue growth by developing targeted sales initiatives and promotional campaigns.
- Resolved customer complaints promptly and professionally, reinforcing the brand''s commitment to superior service quality.
- Developed strong relationships with suppliers to negotiate favorable pricing and delivery terms, minimizing costs.
Grab Driver (Alpha)
Grab Driver Centre - Jaya One Petaling Jaya
11.2015 - 07.2019
- Be representatives for Grab in recruiting quality drivers.
- Followed all relevant traffic laws and safety regulations.
- Cleaned and maintained vehicle and assessed vehicle for damage after each shift.
- Achieved safe driving records by consistently following traffic rules and regulations.
- Followed proper safety procedures and protocols while loading, unloading and operating vehicles.
- Reduced fuel consumption through strategic route planning and efficient driving techniques.
- Developed strong relationships with clients, fostering trust through professionalism and reliability in transportation services provided.
- Utilized GPS and other navigation tools to plan routes and stay on schedule.
Service Coordinator
Nandos Food Outlet
01.2006 - 01.2008
- Prepared reports on service performance metrics and key indicators for management review.
- Coordinated and monitored service activities to confirm work met all requirements.
- Served as a primary point of contact for clients, addressing inquiries, providing updates, and ensuring overall satisfaction with services rendered.
- Managed a high volume of client requests, ensuring timely and effective service delivery.
- Developed comprehensive service plans tailored to individual client needs, resulting in high levels of satisfaction.
- Established strong relationships with clients through regular follow-ups, keeping them informed about progress updates regarding their services requested or concerns raised.
Education
Sijil Pelajaran Malaysia - Science Stream
Sekolah Menengah Bandar Tun Razak
Pahang 04.2001 -
Skills
Brand strategy
Brand positioning
Internal Communications
Sales strategy
Training delivery
Staff Coaching
Marketing expertise
Sales Tracking
Performance monitoring
Event Coordination
Timeline
Brand Manager
K-Pop Madang
04.2024 - Current
Area Manager
Union Roastery
04.2021 - 04.2024
Outlet Manager
Union Roastery
08.2019 - 04.2021
Grab Driver (Alpha)
Grab Driver Centre - Jaya One Petaling Jaya
11.2015 - 07.2019
Cinema Manager
Golden Screen Cinemas
01.2015 - 11.2015
Store Manager
Starbucks
01.2008 - 11.2015
Service Coordinator
Nandos Food Outlet
01.2006 - 01.2008
Sijil Pelajaran Malaysia - Science Stream
Sekolah Menengah Bandar Tun Razak
04.2001 -