Summary
Overview
Work History
Education
Skills
Volunteer
Timeline
Generic

Shayne Low

Summary

SUSS Marketing Interest Group | Head of Events

In charge of strategic branding as well as spearheading various marketing initiatives which has an impact on over 1000 students in the Marketing Faculty, including Industry Sharing.

Overview

4
4
years of professional experience

Work History

Business Development Intern, APAC

Bytedance (Lark)
11.2023 - Current

• Actively participate in prospecting and lead qualification across diverse channels, ensuring robust pipeline for potential opportunities.

• Conduct comprehensive market research, outreach and data analysis to identify new business opportunities.

• Support the maintenance and organisation of customer relationship management (CRM) tools.

Revenue Operations Intern, APAC

Bytedance (Lark)
10.2023 - Current

• Responsible for B2B sales operations through deal management, cross-border sales, and post sales collection processes.

• Conduct sales analysis using SFDC and Aeolus to land business insights on sales performance, forecast management and pipeline planning.

• Work cross-functionally with the Growth and Strategy team for new product launches and streamline system processes.

International Business Development Intern

Love, Bonito
06.2022 - 12.2022

• Curated weekly and monthly business review decks to identify potential blockers and future action points, resulting in 55% month-over-month growth in target.

• Managed CRM strategies resulting in 40% increase in acquired customers via targeted emails in 1 month.

Digital Marketing Intern, APAC

The Chope Group
08.2021 - 05.2022

• Executed a dynamic social media content strategy across IG, FB, Telegram, TikTok and direct marketing channels resulting in a 2x increase in IG's engagement rate and 20% growth in total app and web sessions.

• Initiated and managed (end-to-end) ChopeDeals tactical and flash sale campaigns and executed all communications to drive new user acquisition, MAU, and GMV, achieving >100% growth during campaign periods.
• Conducted AARs and provided in-depth reports on key statistics and learnings.

Content and Community Intern

The Lo & Behold Group | Straits Clan
05.2021 - 08.2021

• Developed brand, content, and digital marketing strategies for Singapore's leading private members' clubs and 3 upscale restaurants concepts.

• Marketing efforts resulted in an 60% increase in F&B revenue and 40% increase in membership acquisition month-on-month.

• Assisted in marketing efforts for 'Mirazur by Mandala Club' with the World's #1 Restaurant Mirazur (2019), generating 1.2M online views and multi-million revenue within a challenging 4-week timeline.

Public Relations Coordinator

Mercury Marketing & Communications
08.2019 - 12.2019

• Developed comprehensive social media strategies for a wide range of agency clients, collaborating with the creative and art teams to produce compelling social-first content.

• Managed a curated and effective shortlist of influencer and key media partnerships through data-driven insights and a keen pulse on social trends.

Education

Bachelor of Science in Marketing, Minor in Digital Content (Honors) -

Singapore University of Social Sciences
05.2024

Skills

Sales, Marketing, Customer Support - Salesforce, Outreach, Zoominfo, Lusha, Slack

Languages: English, Mandarin (Bilingual Proficiency)

Volunteer

Advisory Singapore | Social Media Manager

Advisory is a fully-led pro bono non-profit organizations dedicated to empowering youths to make more informed career choices. Responsible for the overall marketing direction including the end-to-end planning and execution of content strategies across all owned marketing channels.

Timeline

Business Development Intern, APAC

Bytedance (Lark)
11.2023 - Current

Revenue Operations Intern, APAC

Bytedance (Lark)
10.2023 - Current

International Business Development Intern

Love, Bonito
06.2022 - 12.2022

Digital Marketing Intern, APAC

The Chope Group
08.2021 - 05.2022

Content and Community Intern

The Lo & Behold Group | Straits Clan
05.2021 - 08.2021

Public Relations Coordinator

Mercury Marketing & Communications
08.2019 - 12.2019

Bachelor of Science in Marketing, Minor in Digital Content (Honors) -

Singapore University of Social Sciences
Shayne Low