Sharon Wu
Assistant Boutique Manager
Singapore
Summary
Assistant Boutique Manager with hands-on experience supporting boutique leadership in a high-profile luxury watch environment. Specialising in high-net-worth (HNW) client relationship management, sales leadership, and team coaching. Proven ability to build long-term client loyalty, drive repeat business, and support boutique leadership in achieving strong sales performance and operational excellence.
Overview
14
14
years of professional experience
11
11
Certifications
2
2
Languages
Work History
Boutique Assistant Manager
Officine Panerai
11.2016 - Current
- Successfully opened and built a boutique from inception, contributing to its recognition as one of the top 10 million boutiques globally
- Support the boutique manager in overseeing daily boutique operations and sales performance
- Manage and grow a portfolio of HNW and UHNW clients through personalised clienteling, drive repeat purchase, and long-term client retention
- Coach and mentor sales associates to convert potential clients into loyal clients
- Conduct team briefings, on-the-job coaching, and performance follow-ups
- Maintain high standards in visual merchandising, inventory, and operational compliance
- Proven track record of achieving and surpassing sales targets
- Richemont Luxury, Singapore
Sales Associate
Burberry Group PLC
12.2015 - 10.2016
- Strong execution of key strategies in operational excellence and retail-led growth
- Achieved top sales by embracing the Burberry Experience loop
- Demonstrated excellent interpersonal and communication skills in cultivating customer relationships and staff
- SINGAPORE
Customer Service Officer
DNATA
10.2011 - 05.2015
- Provided the highest level of excellent service to passengers upon check-in, arrival, boarding gates and VIP Lounges
- Made successful arrangements and follow-up of lost and damaged luggage to affected passengers
- Awarded several DNATA NJIM awards for excellent performance in providing the best customer service experience and willingness to go the extra mile
- SINGAPORE
Education
Bachelor of Arts - Business with International Management
Northumbria University
Singapore09.2019
Diploma - Tourism & English
Shandong College of Tourism & Hospitality
China06.2013
Skills
- Team Management
- HNW Client Management
- Client retention
- Team Coaching
- Retail Operations
- Inventory Management
- Visual Merchandising
Certification
Personally managed a portfolio of high-net-worth clients, generating consistent seven-figure annual sales
Personality
- Enthusiasm
- Passionate & Positive
- Teamwork
- Integrity
- Versatility
Timeline
Boutique Assistant Manager
Officine Panerai
11.2016 - Current
Sales Associate
Burberry Group PLC
12.2015 - 10.2016
Customer Service Officer
DNATA
10.2011 - 05.2015
Diploma - Tourism & English
Shandong College of Tourism & Hospitality
Bachelor of Arts - Business with International Management
Northumbria University