Sharon Ng
Summary
An accomplished professional with extensive experience leading multi-channel, cross-category demand planning in the APAC region. In my latest assignment, I played a pivotal role in delivering accurate and sufficient plans to drive business sustainability, profitability, sales objectives, and growth in the prestige skincare, makeup, and fragrance sector.
My expertise includes partnering closely with Finance, Sales, and Marketing functions to develop demand plans based on informed annual investment plans and the latest retail trends, risks, and opportunities for 17 unique brand portfolios, including both basic and new products. I was responsible for demand plan assumptions and reporting within the integrated business planning process (SIOP-IBP), working across multi-functional teams to review business plans on a monthly, quarterly, and annual basis.
I effectively managed product launches, product category mix evolution, and portfolio optimization to improve SKU productivity, while also enhancing forecast accuracy to meet attainment, service level, and inventory targets. Delivered breakthrough demand planning KPI (Weighted Forecast Accuracy) of 62.7% for inline products, significantly surpassing the region's performance. Collaborated with the Supply Management Team to deliver a service level of over 95% across all brands in the APAC region.
I was a people manager incharged of developing and coaching a team of 6 Brand Regional Managers. I also led the APAC Demand Planning community of more than 50 market planners in a matrix reporting organization.
Overview
24
24
years of professional experience
Work History
Regional Lead, Demand Planning and IBP
Estee Lauder Companies, Asia Pacific
09.2011 - 02.2023
- Lead multi-channel cross category demand planning in APAC for basic and new products in the prestige skincare, makeup, and fragrance business.
- Partner closely with Finance, Sales, and Marketing functions to develop and align demand plan building block based on informed annual investment plan and latest retail trends, risks, and opportunities.
- Responsible for demand planning plan assumptions and reporting in the integrated business planning process (IBP) across multi-functional team to review business plan and reasonability on a monthly, quarterly, and annual basis.
- Drive demand planning process to deliver the short- and long-term business strategy and objectives in sales, profitability, and inventory.
- Manage products launches, product category mix evolution and portfolio optimization to improve SKU productivity.
- Improve forecast accuracy to deliver attainment, service level and inventory targets.
- Manage and coach a team of 6 Brand Regional Managers direct report and lead approx. 50 APAC Market Demand Planners matrix reporting.
- Implemented training programs for new hires, enhancing productivity and reducing turnover rates.
- Achieved 62.7% weighted forecast accuracy for inline products prior to Covid-19 impact, 570 BPS above total Region performance.
- Collaborated with Supply Management Team to deliver Service Level of >95% across all brands total APAC.
Regional Planner
The Timberland Company, Asia
06.2009 - 07.2011
- Plan and strategize seasonal OTB (Open to Buy) budget to meet annual sales target across 3 business units of 15 retail doors, 6 wholesale and 5 distributor channels in Southeast Asia Region (SEA)
- Formulate pricing strategy to meet margin objectives in annual budget plan
- Manage SEA Merchandize Plan of 3 categories – footwear, apparels, and accessories to optimize SKU productivity that is in line with product and style relevance across all channels
- Lead end to end planning and execution of Seasonal Tradeshows and Sales meeting for Southeast Asia Region across all channels
- Organized stakeholder workshops to solicit input on key planning issues, fostering a collaborative approach to problem solving.
- Improved regional planning efficiency by streamlining processes and implementing new Sales Tools and Line Edits to support business discussions and decisions
- Manage Inbound and Outbound Inventory and drive supply balance across retail doors
- Lead end of season inventory dry down via sales event.
Supply Planner
Procter & Gamble
01.2008 - 01.2009
- Manage and balance supplies across markets in AAIK (Asia, Australia & New Zealand, India, and Korea) for inline items to achieve Fill Rate Target for Oral care business units
- Maintain stable supply plans to direct markets as well as Regional Hub to drive zero Out-of-stock
- Collaborate with Source Planners and Demand Planners in New Launch Planning to manage spikes or drop in demand post product launch
- Assess and activate air-shipment to secure supply for critical OOS situations in key priority markets
- Lead and execute fortnightly deployment from Regional Hub to markets
- Lead and coordinate inbound and outbound supply for third party packaging and local customization.
Procurement Executive
Benchmark Electronics (IPO) Singapore
02.2007 - 02.2008
- Procurement of electronic components to support production line
- Perform RFQ for initial buy and process Purchase Orders
- Perform and manage rescheduling of orders to suit production plans
- Ensure timely delivery, track purchase price variance and manage inventory.
- Built relationships with vendors to negotiate ideal terms for purchases.
Product Development & Procurement Executive
De Beaute Elements
03.2005 - 01.2007
- New product development – support product initiative team in sourcing for bulk, primary and secondary packaging materials
- Plan and develop packaging process; monitor inventory of both raw materials and FG; maintain material replenishment cycle.
- Developed and strengthened supplier relationships.
- Built relationships with vendors to negotiate ideal terms for purchases.
Procurement and Logistic Executive
Hong Leong (China) Ltd
12.2002 - 02.2005
- Maintain an efficient sourcing and procurement system to supply cost-effective materials for the manufacturing plant; monitor delivery schedule; manage warehouse inventory and space; oversee shipping related administration and documentation.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Assisted in employee appraisals, promotions and terminations based on performance reviews.
Contract Teacher
Ministry of Education
06.2001 - 11.2002
- Assisted in creating a safe and nurturing classroom environment that promoted emotional well-being and academic growth for all students.
- Design and execute lesson plan according to MOE syllabus in classroom and designated laboratory
- Set test papers for term tests, class tests and semester exams.
Senior Executive (Hazardous & Chemical Cargo)
PSA Corporation Ltd
06.1999 - 05.2001
- Perform stringent evaluation on the risk level of all hazardous cargo entering Singapore port and grant import/export approval
- Work with government bodies (Maritime Port Authority, SCDF and Pollution Control Dept, Ministry of Environment) to perform risk assessment studies on specific chemical in high demand by Jurong Island Chemical Hub.
- Boosted operational efficiency through implementation of lean principles, resulting in reduced waste and improved production timelines.
Education
Master Degree - Counselling
Monash University, Australia
05.2022
Graduate Diploma - Psychotherapy and Counselling
The School of Positive Psychology, Singapore
09.2019
Bachelor of Science - Chemistry
National University of Singapore, Singapore
06.1998
GCE 'A' Level -
Anglo Chinese Junior College, Singapore
12.1994
GCE 'O' Level -
Jin Tai Secondary Singapore
12.1992
Skills
- Cross-functional Team Coordination
- Demand Planning, rolling 24 months
- Supply Planning, Inventory and Service Level Management
- SIOP Integrated Business Planning, S&OE
- Third Party Manufacturing
- Category Planning
- New Product Launch Planning
- SKU Portfolio Optimization and Retirement Planning
- Retail & Sales Planning
- SAP APO SNP
- Business and Process Transformations
Accomplishments
- Brand launch in Whitespace Market – Lead demand planning, sales projections and launch timeline for brand launch in white-space markets – Tom Ford cross multiple APAC markets, Jo Malone in Taiwan, Hongkong and Philippines, Le Labo in Taiwan, Hongkong and Thailand.
- Globally Led SAP System and Process Implementation – APAC Project team for Supply Chain functions across 13 markets (2011).
- Enterprise End to End Transformation – O9 System and Process Implementation – APAC Project team for Supply Chain functions across 13 markets (2019-2021).
- Regional Process owner for SKU Transition and Retirement.
- Talent Exchange - 1 Year Third Party Manufacturing attachment in Japan.
- Talent Exchange - 6M Demand Planning and SIOP Transformation in China.
Othercourses
- Cosmoprof Academy, Singapore – Diploma CIBTAC AESTHETICS Treatment Diploma (U.K), 2005
- IPTI Beauty Diploma (U.K), 2005
Awards
Supply Chain WOW Awards – 2 times winner in SIOP Transformation (I) and SIOP Excellence category.
Achievementsawards
- 2021 Voice of Health Certified Active Listener
- 1998 Captain of NUS Volleyball Team; Tri-Annual Inter Varsity Games, Silver Award
- 1997 Captain of NUS Volleyball Team; Inter Varsity Games; Silver Award
- 1994 Captain of ACJC Volleyball Team; National Schools Competition, Silver Award
- 1993 ACJC College Color's Award for outstanding Performance in Volleyball
- 1991 Singapore West Zone Schools Sports Council Colors Award for Volleyball
Hobbies and Interests
- Co-Founder of NPO Selfless Connect (May 2019) focusing on management, training, and development of Volunteers.
- Community Service – Active member of Chong De Cultural Society; involved in the planning and execution of monthly youth volunteer service for more than 15 years.
Languages
English
Advanced (C1)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Regional Lead, Demand Planning and IBP
Estee Lauder Companies, Asia Pacific
09.2011 - 02.2023
Regional Planner
The Timberland Company, Asia
06.2009 - 07.2011
Supply Planner
Procter & Gamble
01.2008 - 01.2009
Procurement Executive
Benchmark Electronics (IPO) Singapore
02.2007 - 02.2008
Product Development & Procurement Executive
De Beaute Elements
03.2005 - 01.2007
Procurement and Logistic Executive
Hong Leong (China) Ltd
12.2002 - 02.2005
Contract Teacher
Ministry of Education
06.2001 - 11.2002
Senior Executive (Hazardous & Chemical Cargo)
PSA Corporation Ltd
06.1999 - 05.2001
Master Degree - Counselling
Monash University, Australia
Graduate Diploma - Psychotherapy and Counselling
The School of Positive Psychology, Singapore
Bachelor of Science - Chemistry
National University of Singapore, Singapore
GCE 'A' Level -
Anglo Chinese Junior College, Singapore
GCE 'O' Level -
Jin Tai Secondary Singapore
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