Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Timeline
Generic
Sharon Lee

Sharon Lee

Summary

Highly accomplished and results-driven Director of Sales and Marketing with expertise in developing and executing successful sales and marketing strategies, regardless of scale and budget. Keen ability to maximize profits within limited resources. Excels at conducting comprehensive market research, crafting strategic reports, and orchestrating impactful sales campaigns. Proactive approach in pursuing new sales leads consistently yields a high sales close rate. Recognizes the significance of fostering strong customer relationships and collaborating with executives. Prioritizes keeping team informed and motivated.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Director of Sales and Marketing

YOTEL Singapore Orchard
12.2024 - Current
  • Successfully recruited hotel base marketing team to drive overall hotel strategies and guiding existing sales manager.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Conducted market research to identify potential areas of growth for future product development initiatives.
  • Collaborated with cross-functional departments and HQ to optimize product offerings and pricing strategies, increasing overall profitability.
  • Cultivated long-term partnerships with key industry influencers and business partners, strengthening the company''s credibility in the marketplace.
  • Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
  • Managed accounts to retain existing relationships and grow share of business.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Implementing new strategies to drive overall F&B revenue
  • Resolved problems with high-profile customers to develop new account relationships to drive hotel goal
  • Prepared sales presentations for key stakeholders showing success and credibility of products.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Drive tactical campaigns via brand.com to reduce reliance on OTA platform.
  • Support revenue models, process flows, pricing, operational support.

Cluster Director of Sales and Marketing

IHG Hotels & Resorts
02.2022 - 12.2024
  • Re-opened existing Holiday Inn Express Clarke by consistently strengthening of relationship with existing corporate clienteles
  • Engage in Taskforce as hotel commercial lead for conversion of Holiday Inn hotel brand
  • Successfully conversion of Holiday Inn Singapore Little India property within three weeks post government contracting
  • Achieving hotels' budget and financial metrics with NETT positive
  • Fully engage in 2022, 2023 and 2024 budget process across 2 hotels
  • Exceeded sales budget and increased profitability through effective sales strategy and business planning for 2022 and 2023 across 2 hotels.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Built relationships with customers and community to establish long-term business growth.
  • Drove sales by developing multi-million-dollar contract sales.
  • Analyzed sales and marketing data for improved strategies.
  • Drive tactical campaigns via brand.com and reduce reliance on OTA platform.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Achieved sales goals and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships
  • Curate strategic marketing strategies to increase point of distribution, product positioning, consumer awareness, trails and conversion and user acquisition
  • Successfully recruited hotel base sales team to drive overall hotel strategies and metrics
  • Support revenue models, process flows, pricing, operational support across 2 hotels
  • Cultivated and maintained strategic alliances with key partners and vendor

Senior Sales Manager to Director of Sales

Holiday Inn Express Singapore Clarke Quay
04.2017 - 02.2022
  • Achieved sales goals and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships
  • Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition
  • Led crisis management team and provided quick turnaround solutions
  • Managed revenue models, process flows, operations support and customer engagement strategies
  • Mold team and embraced change to adapt within dynamic market
  • Built strong relationships with customers through positive attitude and attentive response
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.

Senior Sales Account Manager

Park Regis Singapore
04.2016 - 04.2017
  • Drove sales conversion rates up through effective sales actions
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
  • Organized promotional events and interacted with community to increase sales volume
  • Developed strategic relationships with key suppliers and clients to foster profitable business initiatives
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy
  • Handle all customer relations issues pleasantly, enabling quick resolution and client satisfaction.

Senior Sales Manager

Carlton Hotel Singapore
01.2015 - 04.2016
  • Managed order cycle to enhance business development and maintain sustainability and customer satisfaction
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
  • Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking
  • Captured and completed sales with customer-savvy quotes, proposals and contract management strategies
  • Maintained energy and enthusiasm in fast-paced environment
  • Learn all required tasks quickly to maximize performance
  • Sought out ways to go above and beyond job requirements
  • Contributed to team success by completing jobs quickly and accurately.

Assistant Vice President of Sales

LCI Investment Pte Ltd
07.2012 - 07.2014
  • Exceeded goals through effective task prioritization and great work ethic
  • Analyzed past sales data and team performance to develop realistic quarterly sales goals
  • Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close
  • Created strategies to develop and expand sales of services to existing customer which resulted increase in annual revenue
  • Surpassed growth targets and revenue projections by coordinating and planning investment product sales initiatives
  • Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans
  • Presented products to clients using dynamic presentations and practical use-case scenarios
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

Education

High School Degree - Secretarial Studies and Office Administration

Cherston Commercial School
05.2002

Skills

  • Financial planning
  • Strategic decision-making
  • Strategic account management
  • Effective presentation skills
  • Performance metrics evaluation
  • Budget planning
  • Return on investment analysis
  • Strategic Planning
  • Performance analysis
  • Target audience alignment
  • Proficient in Microsoft Office
  • Partnership development
  • Facilitating stakeholder relationships
  • CRM software expertise

Certification

  • Commercial Leader 2023, 2023, Holiday Inn Express Singapore Clarke Quay
  • RISE 2022 program (IHG Female Leadership programme), 2022, IHG Hotels & Resorts
  • #IAMREMARKABLE Facilitator, 2022, Google
  • Resilience Award, 2020, Holiday Inn Express Singapore Clarke Quay

Accomplishments

  • Commercial Leader 2023
  • Graduated in RISE 2022 program (IHG Female Leadership program)
  • Certified #IAMREMARKABLE Facilitator
  • Resilience Award 2020
  • Used Microsoft Excel to develop inventory tracking spreadsheets

Languages

English
Mandarin
Tamil
Malay

Timeline

Director of Sales and Marketing

YOTEL Singapore Orchard
12.2024 - Current

Cluster Director of Sales and Marketing

IHG Hotels & Resorts
02.2022 - 12.2024

Senior Sales Manager to Director of Sales

Holiday Inn Express Singapore Clarke Quay
04.2017 - 02.2022

Senior Sales Account Manager

Park Regis Singapore
04.2016 - 04.2017

Senior Sales Manager

Carlton Hotel Singapore
01.2015 - 04.2016

Assistant Vice President of Sales

LCI Investment Pte Ltd
07.2012 - 07.2014

High School Degree - Secretarial Studies and Office Administration

Cherston Commercial School

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Sharon Lee