Sharon Lee
Cluster Director Of Sales & Marketing
Singapore,Singapore
Summary
Sophisticated Cluster Director of Sales and Marketing creating and implements successful sales and marketing strategies regardless of scale and budget. 20 years of vast sales experience from various industries. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful sales tactical campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with peers, customers and key stakeholders, as well as keeping staff informed and motivated. A highly motivated and strong leader focus on developing self and team members.
Overview
12
12
years of professional experience
1
1
year of post-secondary education
3
3
Certifications
5
5
Languages
Work History
Cluster Director of Sales and Marketing
Holiday Inn Express Singapore Clarke Quay
2 2022 - Current
- Re-opened existing Holiday Inn Express Clarke by consistently strengthening of relationship with existing corporate clienteles
- Engage in Taskforce as hotel commercial lead for conversion of Holiday Inn hotel brand
- Successfully converted Holiday Inn Singapore Little India property within three weeks post government contracting
- Achieving hotels' budget and financial metrics with NETT positive
- Fully engage in 2022, 2023 and 2024 budget process across 2 hotels
- Exceeded sales budget and increased profitability through effective sales strategy and business planning for 2022 and 2023 across 2 hotels
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Prepared sales presentations for clients showing success and credibility of products
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Built relationships with customers and community to establish long-term business growth
- Drove sales by developing multi-million-dollar contract sales
- Analyzed sales and marketing data for improved strategies
- Drive tactical campaigns via brand.com and reduce reliance on OTA platform
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Curate strategic marketing strategies to increase point of distribution, product positioning, consumer awareness, trails and conversion and user acquisition
- Successfully recruited hotel base sales team to drive overall hotel strategies and metrics
- Support revenue models, process flows, pricing, operational support across 2 hotels
- Cultivated and maintained strategic alliances with key partners and vendors.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion
- Championed adoption of new technologies within Sales and Marketing department, bolstering team's capabilities and equipping them for success in ever-evolving business landscape
Director of Sales
Holiday Inn Express Singapore Clarke Quay
03.2018 - 02.2022
- Negotiated favorable contract terms with suppliers, optimizing profit margins while maintaining product quality standards.
- Cultivated a culture of continuous learning within the department by promoting professional development opportunities for team members.
- Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training.
- Championed change initiatives within the organization aimed at driving efficiency improvements in the overall sales operation infrastructure.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
- Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.
- Managed and motivated sales team to increase revenue 30% in 12months.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Senior Sales Manager to Director of Sales
Holiday Inn Express Singapore Clarke Quay
04.2017 - 02.2018
- Achieved sales goals and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition
- Led crisis management team and provided quick turnaround solutions
- Managed revenue models, process flows, operations support and customer engagement strategies
- Mold team and embraced change to adapt within dynamic market
- Built strong relationships with customers through positive attitude and attentive response
- Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
Senior Sales Account Manager
Park Regis Singapore
04.2016 - 04.2017
- Drove sales conversion rates up through effective sales actions
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
- Organized promotional events and interacted with community to increase sales volume
- Developed strategic relationships with key suppliers and clients to foster profitable business initiatives
- Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy
- Handle all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
Senior Sales Manager
Carlton Hotel Singapore
01.2015 - 04.2016
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
- Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies
- Maintained energy and enthusiasm in fast-paced environment
- Learn all required tasks quickly to maximize performance
- Sought out ways to go above and beyond job requirements
- Contributed to team success by completing jobs quickly and accurately.
Assistant Vice President of Sales
LCI Investment Pte Ltd
07.2012 - 07.2014
- Exceeded goals through effective task prioritization and great work ethic
- Analyzed past sales data and team performance to develop realistic quarterly sales goals
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close
- Created strategies to develop and expand sales of services to existing customer which resulted increase in annual revenue
- Surpassed growth targets and revenue projections by coordinating and planning investment product sales initiatives
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans
- Presented products to clients using dynamic presentations and practical use-case scenarios
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Spearheaded initiatives aimed at optimizing internal operations such as streamlining workflows or adopting new tools that ultimately contributed significantly towards overall organizational efficiency
Education
High School Diploma -
Cherston Commercial School
Singapore 04.2001 - 05.2002
Skills
Budgeting
Certification
2024, Workplace Safety and Health Control Measures-4, Holiday Inn Express Singapore Clarke Quay
Accomplishments
- Commercial Leader 2023
- Graduated in RISE 2022 program IHG Female Leadership program)
- Certified #IAMREMARKABLE Facilitator, Goggle
- Resilience Award 2020
- Used Microsoft Excel to develop inventory tracking spreadsheets
Timeline
Director of Sales
Holiday Inn Express Singapore Clarke Quay
03.2018 - 02.2022
Senior Sales Manager to Director of Sales
Holiday Inn Express Singapore Clarke Quay
04.2017 - 02.2018
Senior Sales Account Manager
Park Regis Singapore
04.2016 - 04.2017
Senior Sales Manager
Carlton Hotel Singapore
01.2015 - 04.2016
Assistant Vice President of Sales
LCI Investment Pte Ltd
07.2012 - 07.2014
High School Diploma -
Cherston Commercial School
04.2001 - 05.2002
Cluster Director of Sales and Marketing
Holiday Inn Express Singapore Clarke Quay
2 2022 - Current
2024, Workplace Safety and Health Control Measures-4, Holiday Inn Express Singapore Clarke Quay
2022, RISE 2022 program (IHG Female Leadership programme), IHG Hotels & Resorts
2021, #IAMREMARKABLE Facilitator, Goggle
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