Summary
Overview
Work History
Education
Skills
Certification
Languages
Youtube
Locations
Roles
Personal Information
Disclaimer
Timeline
Sharath Thammanna

Sharath Thammanna

Singapore

Summary

7X certified Salesforce Marketing Cloud professional.


A dedicated IT expert with over 9 years of experience in Salesforce Marketing Cloud, Pardot, and Salesforce CRM.

Expertise in implementing SFMC tools including Email Studio, Mobile Studio, Web Studio, Data Cloud, Interaction Studio, Loyalty Management, Social Studio, Advertising Studio, GA-360, Journey Builder, Automation Studio, Contact Builder, API Integration, Datorama, Marketing Cloud Connect, Einstein Email & Web Recommendation, and Engagement Studio.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Campaign Consultant/ Salesforce Architect

Digital Alchemy
04.2022 - Current
  • Biggest Achievement: Developed innovative Campaign Prioritization Engine in Salesforce Marketing Cloud, dynamically ranking and scheduling marketing campaigns based on real-time customer engagement and predictive analytics, setting a new standard in personalized marketing automation
  • Led the implementation and execution of marketing campaigns using SFMC tools, resulting in significant increases in key performance metrics
  • Established comprehensive best practices and conducted essential training sessions, enhancing team capabilities and optimizing campaign performance
  • Designed and optimized customer journeys in Journey Builder, boosting engagement and retention
  • Integrated SFMC with Salesforce CRM, ensuring seamless data flow and synchronization
  • Provided thought leadership and mentorship to team members, fostering a collaborative and innovative work environment
  • Created and maintained marketing automations and end-to-end customer journeys across multiple channels using Automation Builder and Journey Builder
  • Developed data models and common integration points with marketing systems and third-party technology solutions
  • Loyalty Management Integration: Developed strategies for integrating Loyalty Management with SFMC, creating personalized loyalty programs
  • Building solutions for the team to build 100+ campaigns in the last 2+ years, demonstrating a consistent and impactful contribution to marketing initiatives
  • Implemented Data Cloud to enhance real-time customer data integration, streamlining data processes and improving the accuracy of customer insights
  • Utilized Interaction Studio to manage and optimize customer interactions, delivering personalized and dynamic experiences that significantly improved engagement metrics.

Salesforce Marketing Cloud Senior Consultant

Indegene Private Limited
11.2020 - 04.2022
  • Worked as an individual contributor from Discovery to Deployment of all marketing communications across various channels
  • Guided Development Team in performing administrator functions such as setup of Business Units, Users, Profile and Role Management, and other account configurations
  • Provided guidance to the development team to develop and maintain responsive Layout Templates, Personalized Email Templates, and Triggered Emails using media queries
  • Guided the setup of Data Models using Data Extensions
  • Advised on developing and maintaining Custom User Preference and Subscription Centers on Landing Pages/Cloud Pages using extensive scripting and API calls in addition to OOTB features
  • Provided guidance on setting up Opt-In/Opt-Out Management using Public Lists and Publication Lists
  • Created and maintained Marketing Automations, End-to-End Customer Journeys, and Campaigns using Automation Builder, Journey Builder, and Message Center across channels like email, direct mail, SMS, mobile push, call center, and web
  • Managed API Integration with CRM platforms, web properties, and reporting dashboards
  • Developed data models and common integration points with marketing systems and third-party technology solutions.

Salesforce Marketing Cloud Consultant

Theorem Private Limited
11.2015 - 11.2020
  • Managed Email Studio, Mobile Studio, Social Studio, Ad Studio, Web Studio, and Marketing Cloud Connect
  • Created journeys using Salesforce CRM data
  • Migrated data from legacy systems to Sales Cloud
  • Handled the migration of unsubscribes and publication lists by updating the contact key
  • Assisted customers in creating REST API payloads to send subscriber info from client servers to the Marketing Cloud Server, using it to activate journeys
  • Developed a custom page for internal employees to help the brand unsubscribe customers from all channels, including email and mobile
  • Created dynamic Sender Profiles used in Journey Builder emails
  • Created and updated records into Salesforce objects from cloud page forms using Journey Builder, and updated preferences to Sales Cloud using AMPscript.

Education

Master of Technology - Digital Electronics and Communication System

R V College
01.2014

Percentage: 68%

Bachelor of Engineering - Electronics and Communication

Vidyavardhaka College of Eng., Bangalore
01.2009

Percentage: 58%

Skills

  • Data Management: SQL, Data Integration, Segmentation, Audience Management, Dataroma
  • Integration: API Integration, Web Services, CloudPages, Marketing Cloud Connect
  • Tools: Google Analytics 360, DataRoma, I, Microsoft Excel, HTML/CSS, JavaScript
  • Soft Skills: Project Management, Team Collaboration, Problem-Solving, Communication, Analytical Thinking, Thought Leadership, Mentoring

Certification

  • 7x certified Salesforce Marketing Cloud professional
  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Consultant
  • Salesforce Marketing Cloud Administrator
  • Salesforce Marketing Cloud Developer
  • Data Cloud Consultant
  • Marketing Cloud Personalization
  • Pardot Specialist
  • Pardot Consultant

Languages

English

Youtube

https://www.youtube.com/channel/UCt1Odb_XV-EkgJgMUjuGJIA

Locations

City Square Residence, Singapore

Roles

Salesforce Marketing Community Leader

Personal Information

  • Title: Salesforce Marketing Champion 2021, Salesforce Marketing Cloud Architect
  • Date of Birth: 12/09/1987
  • Nationality: Indian

Disclaimer

08/20/2024, Singapore, SHARATH K THAMMANNA

Timeline

Campaign Consultant/ Salesforce Architect - Digital Alchemy
04.2022 - Current
Salesforce Marketing Cloud Senior Consultant - Indegene Private Limited
11.2020 - 04.2022
Salesforce Marketing Cloud Consultant - Theorem Private Limited
11.2015 - 11.2020
R V College - Master of Technology, Digital Electronics and Communication System
Vidyavardhaka College of Eng. - Bachelor of Engineering, Electronics and Communication

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Sharath Thammanna