SHANTHINI SATHASIVAM
Bungarribee
Summary
To build/lead a team of Account Managers or Executives with a focus in Project Coordination, Relationship Building and Team Leadership while achieving customer satisfaction and loyalty from clients of the business
More than twelve years of providing increasing levels of leadership, effective client servicing and consultation in the digital advertising field for multiple industry leaders and startups. Adapt at working with multiple brands and consumer segments. Skilled in onboarding, strategic planning and implementation – able to prioritize effectively, multi-task and achieve objectives within given time and budget. Clear and effective communicator – able to present campaign analysis and findings to diverse audiences and to think for the client and organization. Known for building strong relationships with internal and external players. Specialized skill in simplifying the adoption and increasing the retention on product initiatives. Able to train a team of any scale about products and/or processes and tailor it to role-specific needs or objectives.
Overview
22
22
years of professional experience
Work History
Account Manager
OUTBRAIN AUSTRALIA PTY LTD
01.2010 - Current
- Worked for a year in a pod environment to service and grow existing Brands and Agency business across AU and NZ (Qantas, Telstra, Subaru, Air New Zealand, Tourism New Zealand to mention some), giving them the ability to reach high engaged audience to accelerate their business via the user discovery
- Promoted to lead and mentor new employees into the Account Management APAC team to be a part of a stellar customer success team who is laser focused on reducing money left on the table across all patches (Brands and Agencies, Mid-Market, New Zealand, Brands and Agencies SEA) while ensuring client retention with strong customer support and service
- Recruited as the sole programmatic specialist for APAC to grow the new business arm of programmatic native within the APAC region while also complementing the sales teams and bringing Outbrain top of mind as a strong programmatic partner to be considered
- Product ownership and education across APAC whenever there is a new product rollout to aim for stronger understanding and application/usage of products to drive revenue goals
- Fluid nature with job/role requirements with strong business acumen towards the business goals and needs.
Account Manager
MEDIAMIND TECHNOLOGIES
01.2010 - 01.2015
- Manage, retain and grow client relationship within the Melbourne and New Zealand regions as part of overall business goal focusing on platform onboarding, cross sales and upsells
- Provide digital consultation and ad serving solutions overall based on client’s needs, increasing adoption rate and becoming an indispensable contact point for our clients
- Understand and filter down product-specific information in detail to streamline understanding and adoption of products (internally and externally) – making technical products “client friendly”
- Ensuring that Sizmek ad formats and technology are compliant to publisher ad serving environment paving the way for effective and seamless campaign delivery with new technology
- Knowledge building in the areas of Video, Mobile and Programmatic ad serving environments
- Ensure that strategic business initiatives or campaign-related initiatives are pre-tested and certified in a timely fashion.
Client Services & Ad Operations Manager
YELLOW BRICK ROAD SDN. BHD.
01.2006 - 01.2009
- More than two years of providing increasing levels of leadership and consultation based on product and digital advertising best practices to internal colleagues and external Advertisers and Agencies
- Continually learning and applying best approaches to provide value-added services, a key differentiator that helps draw new clients and maintain or upsell reputable clients and brands from multiple industries
- Train and help setup Operations and Servicing team within sister companies in other South East Asia regions (namely Indonesia and Philippines) given the varying business models for each respective country
- Worked closely with sales consultants to analyze the various online campaign performances; identifying reasons behind every campaign success or failure and to further identify opportunities for Advertisers to continully benefit for their product or service marketed
- Mid-campaigns and post campaign analysis (MS Powerpoint) presentations to help Advertisers understand the results campaigns and to identify product or market insights obtained to further benefit their marketing efforts
- Worked closely with the principal company (Yahoo!) to develop strategies that generated sales of new or seleced products
- Helped create more opportunities for the international brand at a local level (both, for clients and principal’s benefit)
- Grooming a team of 2 executives to be the most well-respected and trusted client servicing team with strong knowledge and understanding of product capabilities and providing effective and meaningful client support
- Ensure that daily operations is smooth and issues are resolved in the quickest time
- Researched and reviewed prospective clients using various mediums, referring optimal candidates to Marketing Manager or Sales force as potential candidates.
Senior Project Executive
NETINFINIUM CORPORATION SDN.BHD.
01.2005 - 01.2006
- Managed the full project lifecycle from debrief, initiation, research, planning and implementation (including task allocation, job review, brainstorm sessions)
- Liased with Advertisers to fully understand their needs and provide satisfactory client services
- Coordinated efforts with third party vendors to outsource parts of the online projects (online backend solutions, designing of flash and html websites amongst other such online components)
- Worked mainly on 3 online projects: Helped re-design the Malaysian KLSE (stocks, debentures, etc.) as a less daunting place to visit for all your investment answers
- Created an online content management system and provided maintenance and support to a Japanese automobile advertiser (GV Motors) of reconditioned cars
- The system included purchase, sales and database maintenance modules
- Maintenance of the products and promotions sections (Technology Solutions Group, Imaging and Printing Group and Personal Systems Group) of the Hewlett-Packard website.
Senior Database Executive
GREY DIRECT INTERACTIVE.
01.2003 - 01.2006
- Setup and maintained databases for clients like Guinness Anchor Berhad and Effem Foods, to help Advertisers grow a user base of loyal customers to purchase, use and advocate their products via direct marketing efforts
- One of the pioneers behind the idea of Tiger FC (a community of like-minded football fans created in the effort to grow the alcohol brand (Guinness Anchor Berhad)
- Access quality of client data to generate periodical reports and analysis to measure the level of advocacy towards the brand and campaign success after every event
- Manage all related third parties in order to successfully meet the pre-agreed campaign objectives and ensure data collected is captured and mantained at high-quality.
Global Helpdesk Analyst
FORMIS COMPUTER SERVICES
01.2002 - 01.2003
- High focus on customer satisfaction and speedy troubleshooting, helpdesk supported all internal Ericsson employees around the world
- 24 hours support provided alongside Dallas and Stockholm offices as employees perform troubleshooting exercises on shift.
Education
B.Sc.(Hons) in Computing and Information Technology -
University of Staffordshire
06.2019
Skills
Skilled in onboarding, strategic planning and implementation – able to prioritize effectively, multi-task and achieve objectives within given time and budget
Clear and effective communicator – able to present campaign analysis and findings to diverse audiences and to think for the client and organization
Known for building strong relationships with internal and external players
Specialized skill in simplifying the adoption and increasing the retention on product initiatives)
Able to train a team of any scale about products and/or processes and tailor it to role-specific needs or objectives
Timeline
Account Manager
OUTBRAIN AUSTRALIA PTY LTD
01.2010 - Current
Account Manager
MEDIAMIND TECHNOLOGIES
01.2010 - 01.2015
Client Services & Ad Operations Manager
YELLOW BRICK ROAD SDN. BHD.
01.2006 - 01.2009
Senior Project Executive
NETINFINIUM CORPORATION SDN.BHD.
01.2005 - 01.2006
Senior Database Executive
GREY DIRECT INTERACTIVE.
01.2003 - 01.2006
Global Helpdesk Analyst
FORMIS COMPUTER SERVICES
01.2002 - 01.2003
B.Sc.(Hons) in Computing and Information Technology -
University of Staffordshire
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