Shankar Rajagopal
Singapore
Summary
A marketing communications professional with over 2 decades of experience in Southeast Asia, India and China working mainly with the FMCG sector. Deep understanding of growth-oriented business practices. Many years of experience leading diverse and multi-cultural teams to success.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Chief Client Officer APAC
Mindshare Asia-Pacific
2022.07 - Current
- Duration: 1 year 6 months
- Responsible for driving senior client stakeholder relationships at both regional and market level, as well as capability-building across the client leadership community in the region
- Over 17 years in senior positions in diverse markets like China, Southeast Asia (Vietnam, Malaysia, Singapore) and India has given me a very good understanding of the strategic business requirements for advertisers from their agency partners at a pan-Asia level
CEO
Mindshare, mSIX, OpenMind Vietnam
2018.03 - 2022.07
- Duration: 4 years 5 months
- I led the 200+ member Mindshare Group in Vietnam based out of Ho Chi Minh city
- Mindshare with its group agency mSIX and GroupM unit of OpenMind is the biggest and most recognised media agency in Vietnam, with blue-chip international and local client partnerships
- It is also the 2021 Mindshare Global 'Office of the Year'
Managing Director (International Accounts)
Shanghai
2014.02 - 2018.03
- Duration: 4 years 2 months
- Heading the 120-member L'Oréal China team at Mindshare Shanghai for over 4 years, I have led the team on a lot of ground-breaking and award-winning work across digital, data and content which has won accolades within Mindshare as well as at an industry level in China as well as in Asia Pacific
- Integral part of the core team that consolidated the L'Oréal account by winning the Search and eCommerce business in December 2017
Director (Client Leadership)
Kuala Lumpur
2009.11 - 2014.02
- Duration: 4 years 4 months
- Heading global accounts like Unilever and HSBC for the Malaysian market
Planning Director
Starcom
2007.09 - 2009.11
- Duration: 2 years 3 months
- Strategic media and communications planning for some of P&G China's biggest brands
Business Director
Maxus Global
2006.10 - 2007.08
- Duration: 11 months
- Media planning on telecom brands
Manager - Marketing
Future Group India
2005.01 - 2006.10
- Duration: 1 year 10 months
- Managing media planning and execution across all divisions of Pantaloon Retail (now Future Group), Understood the different role that media plays in the new-age retail sector
Account Manager
Starcom
2003.09 - 2005.01
- Duration: 1 year 5 months
- Media planning for key fast-moving consumer brands
- Developed a holistic point of view of brand communication requirements due to opportunity of working closely with creative & research agencies
Associate Project Manager
Insights by Kantar
2002.04 - 2003.04
- Duration: 1 year 1 month
- Continuous tracking of brand-health parameters
Sr. Research Executive
Nielsen
1999.06 - 2002.04
- Duration: 2 years 11 months
- Quantitative market research experience across sectors
Education
Executive Development - CEO Program - Business Management
Singapore Management University
Singapore05.2024
MBA - Marketing
SIMSR, Bombay University, India
01.1999
Skills
- Growth-focused P&L Management
- Team Leadership
- Strategic Planning
- Business Development
- Stakeholder Management
- Digital Marketing
Certification
- Building a Data Science Team - Coursera
- A Crash Course in Data Science - Coursera
- The Trade Desk Edge Academy Certified: Executive Program - The Trade Desk
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Tamil
Upper intermediate (B2)
Mandarin
Elementary (A2)
Timeline
Chief Client Officer APAC
Mindshare Asia-Pacific
2022.07 - Current
CEO
Mindshare, mSIX, OpenMind Vietnam
2018.03 - 2022.07
Managing Director (International Accounts)
Shanghai
2014.02 - 2018.03
Director (Client Leadership)
Kuala Lumpur
2009.11 - 2014.02
Planning Director
Starcom
2007.09 - 2009.11
Business Director
Maxus Global
2006.10 - 2007.08
Manager - Marketing
Future Group India
2005.01 - 2006.10
Account Manager
Starcom
2003.09 - 2005.01
Associate Project Manager
Insights by Kantar
2002.04 - 2003.04
Sr. Research Executive
Nielsen
1999.06 - 2002.04
Executive Development - CEO Program - Business Management
Singapore Management University
MBA - Marketing
SIMSR, Bombay University, India