Shane Tan

• Started a social run club, focused on creating a low barrier of entry to running for beginners. Facilitated partnerships with established running brands to create value for both parties in the form of experiences and marketing.

Conceptualized and facilitated store opening events and new product launch campaigns for Salomon.

Conducted market research to identify target audiences and curated KOL lists to suit various campaigns for Adidas SEA

• Company Overview: Founded SPADESROOM, a multi-label fashion retail store.
• Strategist for brand direction and growth, working closely with a team of 4 to execute marketing ideas, product development, vendor management and much more.

• Co-founded a vintage clothing store, overseeing product photography and social media marketing. Organically grew the brand's Instagram page to over 4000 followers within a year, increasing brand awareness and physical traffic in-store.

• Started a utilitarian clothing brand, managing product design, manufacturing, B2C logistics, social media marketing and campaign conceptualization.