Shane Tan
Summary
Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.
Overview
13
13
years of professional experience
Work History
Event Sales Manager
Raffles Hotel
04.2022 - Current
- Collaborated with cross-functional teams, including marketing, operations, and finance to optimize event outcomes and profitability.
- Ensured timely resolution of any arising issues during the course of an event''s planning or execution stages.
- Led pre-event planning meetings with clients to establish clear goals and expectations before their events commenced.
- Achieved consistent year-over-year growth in overall event bookings through proactive prospecting efforts.
- Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.
- Worked closely with clients throughout the event planning process, providing frequent updates and addressing any concerns to ensure a positive experience from start to finish.
- Maximized revenue potential by upselling additional services such as audiovisual equipment rentals or catering options.
- Leveraged data-driven insights to inform strategic decision-making around pricing structures, promotional activities, and target markets for improved results.
- Increased event sales revenue by developing and maintaining strong relationships with clients.
WEDDING SALES MANAGER
Intercontinental Hotel, Singapore
06.2021
- Develop new / customized promotions or packages and submit recommendations to the Director of Event or Sales for review and approval
- Ensure that weddings / guests have a positive experience, taking necessary steps to correct deficiencies
- Develop new business opportunities
- Manage current accounts / clientele to ensure continued profitability
- Conduct all site visit and follow up with the potential client to secure the business
- Create and expertly execute wedding experiences at hotel to best showcase offerings and grow content for wedding marketing.
ASSISTANT WEDDING SALES MANAGER
Intercontinental Hotel, Singapore
06.2019 - 06.2021
- Responding to all wedding inquiries in a prompt and professional manner, assisting clients on options best suited to both the couple’s needs and the hotel successful operation while providing excellent service
- To increase the number of wedding with positive contribution to room revenue and F&B
- Research, identify, analyze and develop new business opportunities
- Manage current accounts / clientele to ensure continued profitability
- Conduct all site visit and follow up with the potential client to secure the business
- Maintain flexible schedule including weekends, evening and early morning hours and holidays, modifying hours as needed to ensure best sales efforts.
ASSISTANT BANQUET OPERATION MANAGER
Intercontinental Hotel, Singapore
04.2018 - 06.2019
- To handle corporate VIPs event
- Coordinate with staffs and manage banquet business logistics
- Monitor and control banquet budget (i.e
- Labor cost, beverage cost, inventory cost, etc)
- Coordinate and cooperate with all the departments (i.e
- Culinary, catering, sales, housekeeping, front office, etc)
- Planning Roster and Manpower weekly
- Specialist of Government Events and Wedding Specialist in department
- Contribute to achieving company and client objectives.
BANQUET DUTY MANAGER
Intercontinental Hotel, Singapore
01.2017
- To handle corporate VIPs event
- Coordinate with staffs and manage banquet business logistics
- Offer optimum level services in quality and hospitality for the corporate event
- Liaise with corporate clients and discuss what is needed in their events.
WEDDING SPECIALIST CUM BANQUET EVENT MANAGER
Intercontinental Hotel, Singapore
02.2014
- Co-ordinate the delivery of all food and beverage for events held in the Hotel
- All details pertaining to functions being held in all Banquet and Meeting rooms in keeping with the standards prescribed by the management
- Achievement of budgeted labor cost
- Achieve maximum profitability and over-all success by controlling costs and quality of service
- Supervising personnel, assigning tasks to kitchen or service staffs and ensuring kitchens and dining facilities are clean and foods served were properly decorated
- To ensure function venue always in good conditions and well maintained
- Conduct training to all service staffs on standard operations procedures (SOP)
- Plan and schedule on manpower for upcoming events.
JUNIOR BANQUENT EVENT MANAGER (SUPERVISOR)
Intercontinental Hotel, Singapore
07.2013 - 02.2014
- Supervise and assigning tasks to the event workers
- Ensure smooth operations in all events
- Addressing guests’ complaints in a logical and professional manner.
FRONT OFFICE ASSISTANCE
Intercontinental Hotel, Singapore
06.2011 - 07.2013
- Welcome guest at lobby with warm welcome
- Maintain the new staff attachment programs
- Personalized check in, check out, take in reservations and cancelation made by guests via phone call or Email
- Authorizing room payment, guest refunds and handles guests’ complaints and room issues
- Membership recognition
- Personalized check-in with Ambassador member.
Education
DIPLOMA IN HOSPITALITY LEADERSHIP(QCF), LEVEL 4 -
Confederation of Tourism & Hospitality (CTH), Singapore
06.2015
DIPLOMA IN HOTEL MANAGEMENT -
Genting INTI, International College, Malaysia
07.2010
CERTIFICATE IN HOTEL MANAGEMENT -
Genting INTI, International College, Malaysia
04.2008
Skills
- Relationship Building
- Sales Presentations
- Client Relationship Management
- Sales strategy development
- Strategic Planning
- Goal Setting
- Sales Reporting
- KPI Tracking
- Market Research
- Brand-building strategies
- Marketing strategy
- Goals and performance
- Profitability Optimization
Timeline
Event Sales Manager
Raffles Hotel
04.2022 - Current
WEDDING SALES MANAGER
Intercontinental Hotel, Singapore
06.2021
ASSISTANT WEDDING SALES MANAGER
Intercontinental Hotel, Singapore
06.2019 - 06.2021
ASSISTANT BANQUET OPERATION MANAGER
Intercontinental Hotel, Singapore
04.2018 - 06.2019
BANQUET DUTY MANAGER
Intercontinental Hotel, Singapore
01.2017
WEDDING SPECIALIST CUM BANQUET EVENT MANAGER
Intercontinental Hotel, Singapore
02.2014
JUNIOR BANQUENT EVENT MANAGER (SUPERVISOR)
Intercontinental Hotel, Singapore
07.2013 - 02.2014
FRONT OFFICE ASSISTANCE
Intercontinental Hotel, Singapore
06.2011 - 07.2013
DIPLOMA IN HOTEL MANAGEMENT -
Genting INTI, International College, Malaysia
CERTIFICATE IN HOTEL MANAGEMENT -
Genting INTI, International College, Malaysia
DIPLOMA IN HOSPITALITY LEADERSHIP(QCF), LEVEL 4 -
Confederation of Tourism & Hospitality (CTH), Singapore
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