Summary
Overview
Work History
Education
Sports
Timeline
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SHAKEER SHAKURO

SHAKEER SHAKURO

Consumer Brand Marketing Manager (Men's & Women's)
Singapore

Summary

An experienced consumer and digital focused marketeer leading regional teams to success with a proven track record in delivering KPIs and brand priorities.

Overview

4
4
years of professional experience

Work History

Consumer Brand Marketing Manager (Men's & Women's)

NIKE South East Asia & India
05.2024 - Current
  • Current Role
  • Focused on Men's and Women's Lifestyle product launchers including Nike C1TY, Air Max Dn8, AVA Rover across categories such as Football, Basketball, Running etc.
  • Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
  • Increased brand awareness and coordinated product launches, by developing and executing targeted marketing campaigns.
  • Optimized influencer marketing presence by curating share-worthy content that resonated authentically with followers and encouraged brand loyalty.
  • Organized successful brand events in key markets that delivered on brand KPIs.

Territory Brand Planning and Operations Lead

NIKE & Jordan - South East Asia and India
08.2021 - 08.2024
  • Member of the Marketing Leadership team
  • Reporting directly to the Regional Sr. Director of Brand Marketing
  • Orchestrating the day-to-day operations of the cross-functional Marketing Team and representing on behalf of marketing with internal business partners from global based in Portland.
  • Partnered with the Marketing Director on the development of Territory Marketing strategy and oversee the related story and investment prioritization.
  • Manage ODC (Budget) in partnership with the Marketing Director and Finance lead, providing strategic clarity and structured process.
  • Inclusive of allocation across Marketing Functions and Integrated Marketplace Teams.
  • Oversaw End-to-End Marketing process, from providing upstream insights to facilitating end-of-season operational and strategic teardown and holistic territory business review.
  • Drove long-term (3 to 1-year) Brand Planning as the chief strategic partner to the Marketing Director.
  • Facilitate cross-consumer integration through ownership of the Seasonal Brand Architecture and Marketing Planner - core planning tools.
  • Create a culture of teamwork, and a test-and-learn culture defined by curiosity, positive spirit and collective support among teammates.

Senior Account Manager

Elmwood Brand Consultancy
05.2021 - 08.2024
  • Clients: Heineken – Tiger Beer Global, ABC Stout, Anchor Beer
  • Clients: Glaxo Smith Kline – Panadol Global
  • Client facing account lead for day to day account management
  • Organized and prioritized work to complete multiple concurrent project streams in a timely, efficient manner
  • Maintained timelines and budgets with clients and business partners
  • Created detailed plans and frequently monitored progress to assure project goals were met with both clients, supplier and partner agencies
  • Developed various branding and marketing strategies and ways to effectively implement them
  • Successfully developed and implemented multiple new products across various platforms
  • Continually researched new business opportunities in the market
  • Continually brainstormed new and creative growth strategies
  • Identified and planned opportunities to improve client campaign performance

Education

Bachelor of Arts - Psychology

James Cook University
04.2001 -

Sports

Rugby, Tennis, Soccer, Pilates, Yoga and Running 

Timeline

Consumer Brand Marketing Manager (Men's & Women's)

NIKE South East Asia & India
05.2024 - Current

Territory Brand Planning and Operations Lead

NIKE & Jordan - South East Asia and India
08.2021 - 08.2024

Senior Account Manager

Elmwood Brand Consultancy
05.2021 - 08.2024

Bachelor of Arts - Psychology

James Cook University
04.2001 -

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SHAKEER SHAKUROConsumer Brand Marketing Manager (Men's & Women's)