Shahrul Bariah Nordin
Client Success Consultant
Summary
- I am a seasoned professional with proven track record in the beauty and retail industry, adept at product launches, training and brand growth.
- My expertise extends to fostering robust relationships with partners in Travel Retail and Sephora.
- I make sound judgments to positively impact company success and dedicated to applying training, monitoring and morale-building abilities.
- I have hands on experience and talent to navigate challenges. Instrumental in many product launches with the brands I worked for and making meaningful contributions and advancing organizational goals.
- I am also pro-active and goal oriented professional and known for reliability and adaptability. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
31
31
years of professional experience
Work History
Client Success Consultant
World Mode Singapore
10.2023 - Current
- Organized business development initiatives to drive company's growth.
- Cultivated strong relationships with both new and existing customers to fulfill permanent and part time staffing needs.
- Executed business agreements with companies, ensuring alignments on rates and terms.
- Conducted interviews to vet and select ideal candidates for client's brands.
- Diligently maintained and updated budget reports for financial and accuracy control.
- Compiled and presented monthly project summaries showcasing project progress and milestones.
- Collaborated closely with Managing Director to address and resolve issues.
Global Brand Ambassador
Gloskin Beauty
08.2022 - 02.2023
- Supported digital launch of the brand across South East Asia achieving a significant market penetration.
- Played a pivotal role in Sephora press events for Singapore, Malaysia and Thailand, enhancing brand visibility during the launch phase.
- Fostered strong media relationships with key influencers and journalists, securing multiple brand features in prestigious magazines.
- Led comprehensive training sessions and consumer workshops for Sephora Hong Kong, and Singapore elevating brand knowledge and customer experience.
- Orchestrated engaging consumer workshops for Sephora Singapore, driving brand engagement and loyalty.
Sales & Marketing Director
Starskin
10.2019 - 02.2022
- Responsible for comprehensive sales, marketing and e-commerce strategies across APAC including key marketing such as Singapore, Malaysia, Thailand, Hong Kong, Oceania, India, Indonesia.
- Directly accountable to CEO of Starskin, driving regional growth and brand presence.
- Forged partnership with Sephora Indonesia and launched the brand in stores in 2nd quarter of 2021, managing marketing, contracts, product registration and training.
- Leveraged industry insights to identify sales opportunities leading to successful launches with Look Fantastic Australia in Australia and SEA in 2021 and 2022 respectively.
- Explored expansion opportunities with agents for brand introduction in Vietnam and additional e-commerce platforms.
- Managed end-to-end co-ordination of events, campaigns and product launches, ensuring flawless execution.
- Maintained rigorous oversight of project timelines, ensuring accountability for deliverables at each stage of the launch cycle.
- Collaborated local contractors to produce Starskin endcaps for new retail locations and update planograms.
- Partnered with Sephora's category manager to maintain optimal stock levels in both Brick & Mortar stores and e-commerce.
- Responsible for uploading newness information such as skus, pricing, images, shipping etc on Sephora's creation platform.
- Work closely with category managers to implement targeted marketing initiatives, aligning with both brand and Sephora driven strategies.
Regional Senior Sales & Marketing Manager - APAC
Cover FX Inc.
10.2016 - 10.2019
- Responsible for brand management across SEA, including franchise markets, India & Indonesia
- Implemented rigorous training and coaching programs for Sephora staffs and trainers in franchise markets on brand differentiation and core values in alignment with new product launches.
- Collaborated with category managers to devise in-store events and promotions in alignment with Sephora's marketing initiatives to drive sales.
- Maintained proactive communication with supply chain partners to guarantee optimal stock levels of key skus.
- Expedited purchase order processing to ensure and supervised logistics to ensure timely stock availability for new launches.
- Advocated for strategic ordering of new products to maximise launch exposure and impact.
- Facilitated timely NIFs and PCMT files, ensuring regulatory compliance.
- Coordinated with the registration department to streamline documentation processes, particularly for India and Indonesia markets.
- Supported new store openings with comprehensive training emphasis on best selling skus.
- Liaised with Store Manager for in-store coaching and work on competitions for Sephora ION.
- Engaged directly with Make Up Artists, KOLs and media for each country to promote product seeding.
- Encouraged brand advocacy by integrating cast members with brand's social media presence for the latest updates and trends.
- Orchestrated gratis planning, booth design, and display arrangements ensuring a strong presence in Sephora press events.
- Ensuring Visual Merchandising guidelines are aligned with the guidelines from the brand.
Regional Manager
FOREO
05.2015 - 09.2016
- Responsible for FOREO distribution, sales and educational initiatives across SEA, Joyce Beauty - Hong Kong, and in-flight listings for Singapore Airlines, Dragon Air and Cathay Pacific.
- Drove retail performance by collaborating with Store Managers and logistics to expedite stock flow from warehouse to shopfloor to ensure that stocks are optimized on gondolas.
- Partnered with Sephora demand planners and category teams providing strategic feedback on best selling SKUs to optimize inventory and meet consumer demand.
- Conducted bi-monthly training for staffs across all stores in Singapore and Malaysia including East Malaysia, focusing on product updates and reinforcing knowledge on existing SKUs.
- Enhanced sales techniques of staffs through hands on training/coaching significantly boosting device sales performance.
- Took charge of order processing to maintain stringent control over stock distribution to various countries.
- Collaborated with marketing team to ensure presence of educational collaterals and videos on gondolas facilitating customer engagement and product understanding.
- Actively participated in all Sephora press events representing the brand and fostering media/KOL relationships.
- Achieved the inaugural listing of SKUs on Krisflyer Singapore., Dragon Air and Cathay Pacific expanding brand reach.
- Led comprehensive training for inflight staff of partnered carriers ensuring a knowledgeable team and successful product launch.
- Conducted specialized training sessions for Joyce Beauty, enhancing brand expertise and service quality.
- Pioneered the successful launch of the brand in India, Indonesia and Thailand, establishing a strong presence in the respective markets.
Training Manager
Escentials
11.2011 - 04.2015
Floor Manager
Valiram - Resorts World Singapore
05.2010 - 04.2011
Training Manager - APAC
Estee Lauder Travel Retailing Inc
02.2000 - 05.2009
Training Manager - Singapore/Indonesia
Chanel Pte Ltd
04.1994 - 01.2000
Education
High School Diploma -
04.2001 -
ACTA - Certificate in training
7 Habits - Certificate in attendance
Skills
Strong Interpersonal Skills
Timeline
Client Success Consultant - World Mode Singapore
10.2023 - Current
Global Brand Ambassador - Gloskin Beauty
08.2022 - 02.2023
Sales & Marketing Director - Starskin
10.2019 - 02.2022
Regional Senior Sales & Marketing Manager - APAC - Cover FX Inc.
10.2016 - 10.2019
Regional Manager - FOREO
05.2015 - 09.2016
Training Manager - Escentials
11.2011 - 04.2015
Floor Manager - Valiram - Resorts World Singapore
05.2010 - 04.2011
Nanyang Junior College - High School Diploma,
04.2001 -
Training Manager - APAC - Estee Lauder Travel Retailing Inc
02.2000 - 05.2009
Training Manager - Singapore/Indonesia - Chanel Pte Ltd
04.1994 - 01.2000
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