SHADAAB SHAIKH
SINGAPORE
Summary
Experienced senior marketing professional with a decade of expertise in developing and executing strategic marketing plans. Seeking a challenging role as a Senior Manager in a dynamic organization. Demonstrated success in driving brand growth and achieving marketing objectives. Proficient in managing cross-functional teams, analyzing market trends, and delivering innovative marketing campaigns. Extensive experience in developing and implementing comprehensive strategies to enhance brand awareness, generate leads, and engage customers. Skilled in market research, competitive analysis, and customer segmentation to identify target markets and create effective marketing campaigns. Strong leadership abilities with a proven track record of launching new products and managing product life cycles. Proficient in digital marketing strategies such as social media, content marketing, SEO, and email marketing. Excellent communication, presentation, and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Baking Industry Training College
11.2019 - Current
- Developed and executed strategic marketing plans to drive brand awareness and achieve revenue targets, resulting in a 10% increase in market share within two years
- Led a team of 13 marketing professionals, providing guidance, mentoring, and performance evaluations
- Conducted market research and analysis to identify customer needs, market trends, and competitive landscape, resulting in the development of targeted marketing campaigns
- Launched several successful product campaigns, resulting in a 30% increase in sales and capturing a new customer segment
- Collaborated with cross-functional teams, including sales, product development, and creative services, to ensure alignment and successful execution of marketing initiatives
- Oversaw the development and implementation of digital marketing strategies, including website optimization, social media campaigns, and email marketing programs
- Monitored marketing performance metrics and conducted regular analysis to drive continuous improvements and ROI.
Marketing Manager
AVIS WORLDWIDE
08.2014 - 10.2019
- Developed and implemented marketing strategies to promote brand awareness, increase market share, and drive sales growth
- Conducted market research and competitor analysis to identify market opportunities and develop effective marketing campaigns
- Managed the creation and production of marketing collaterals, including brochures, advertisements, and promotional materials
- Established and managed relationships with external agencies and vendors, ensuring effective execution of marketing initiatives
- Monitored and reported on marketing campaign performance, providing insights and recommendations for optimization
- Collaborated with sales teams to develop sales enablement tools and provide marketing support for lead generation and customer acquisition.
Education
Bachelor of Arts Hospitality And Tourism Management -
Queen Margaret University
01.2010
Skills
- Strategic Planning and Execution
- Team Leadership and Management
- Market Research and Analysis
- Brand Development and Management
- Product Marketing and Lifecycle Management
- Digital Marketing Strategies
- Social Media and Content Marketing
- SEO and SEM
- Email Marketing
- Relationship Building and Stakeholder Management
- Motivational Speaking
- Lecturing
- CRM Management
- Sales expertise
- Partnership Development
- International Marketing
References
Available upon request
Hobbies and Interests
- Active sports
- Wakeboarding
- Exploring new cuisines
- Travelling
Certification
COUNSELLING SKILLS
Languages
English
Bilingual or Proficient (C2)
French
Elementary (A2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Gujarati
Intermediate (B1)
Punjabi
Intermediate (B1)
Timeline
Senior Marketing Manager
Baking Industry Training College
11.2019 - Current
Marketing Manager
AVIS WORLDWIDE
08.2014 - 10.2019
Bachelor of Arts Hospitality And Tourism Management -
Queen Margaret University
COUNSELLING SKILLS
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