Serene Wong
Summary
A dynamic leader with a proven track record at AsiaMedic Limited, I excel in operations management and building strong client relations. Spearheaded initiatives that significantly enhanced profitability and customer satisfaction. Skilled in motivating teams for peak performance, I blend strategic vision with hands-on expertise in financial oversight and relationship building, driving substantial business growth.
Overview
33
33
years of professional experience
Work History
General Manager
AsiaMedic Limited
04.2007 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
Spa Manager
3reats Spa
01.2005 - 03.2007
- Managed payroll processes, adhering to budget guidelines while maintaining adequate staffing levels at all times.
- Maintained cleanliness and safety standards within the spa facility, ensuring compliance with all regulations.
- Recorded product sales into spa's weekly income report.
- Trained and mentored staff members to achieve optimal performance levels and maintain high standards of service.
- Coached employees on upselling techniques, resulting in higher average ticket sales per guest visit.
- Developed strong relationships with vendors to secure best pricing on products and supplies.
Spa Consultant
HelioAsia
01.2003 - 01.2005
- Streamlined appointment scheduling processes for increased efficiency and reduced wait times.
- Evaluated staff performance regularly, providing constructive feedback and opportunities for professional development.
- Designed visually appealing promotional materials that effectively communicated the spa''s unique selling points to prospective clients.
- Created customized wellness programs tailored to individual client needs, boosting satisfaction levels among repeat customers.
- Coordinated special events and promotions to increase brand awareness and stimulate business growth.
- Overhauled the spa menu design making it more user-friendly and visually appealing, leading to increased bookings for previously underutilized services.
Product Consultant
Imdeen Singapore
01.2000 - 12.2002
- Established long term customer relationships by using effective communication and active listening skills.
- Demonstrated products to help customers try out offerings before making purchases.
- Helped identify product gaps and opportunities to improve product position in market.
- Worked directly with stakeholders and customers to understand competitive landscape.
- Improved customer experiences by analyzing usage data and incorporating insights into future product iterations.
Sales Promoter
Evita Peroni
05.1994 - 12.1999
- Provided coupons, product samples and informational brochures to customers.
- Boosted sales performance through effective communication of promotional offers and persuasive selling techniques.
- Created and perfected various pitch promotions to attract customers toward products.
- Requested contact information from potential customers to provide additional information.
- Set up product displays before demonstrations and checked after completing presentation to maintain attractive sales space.
- Engaged consumers in stores, on sidewalks and at outdoor events to encourage product sampling.
Sales Associate
Louis Fontaine
03.1992 - 04.1994
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Engaged with customers to build rapport and loyalty.
Education
Diploma - Business Administration And Management
Kaplan
Singapore12-2013
Certificate - Marketing Management
Singapore Marketing
Singapore01-2011
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Efficient multi-tasker
- Effective leader
- Team leadership
- Staff management
- Relationship building
- Inventory control
- Motivation
- Client relations
- Staff motivation
- Customer retention
Accomplishments
- Marketing - Implemented marketing strategies which resulted in 20% growth of customer base.
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Collaborated with Restructured Hospitals in the development of MRI scans over 6 years .
- Collaborated with Insurance Agencies over more that 300 insurance agents in the development of 0ne Stop Ecosystem for Healthcare referrals.
Languages
English
Upper intermediate (B2)
Chinese (Mandarin)
Upper intermediate (B2)
Chinese (Cantonese)
Upper intermediate (B2)
Bahasa
Intermediate (B1)
Timeline
General Manager
AsiaMedic Limited
04.2007 - Current
Spa Manager
3reats Spa
01.2005 - 03.2007
Spa Consultant
HelioAsia
01.2003 - 01.2005
Product Consultant
Imdeen Singapore
01.2000 - 12.2002
Sales Promoter
Evita Peroni
05.1994 - 12.1999
Sales Associate
Louis Fontaine
03.1992 - 04.1994
Diploma - Business Administration And Management
Kaplan
Certificate - Marketing Management
Singapore Marketing
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