Serene Lim

Head of Sales and Business Development (Oct 2020 – Sep 2020)

Head of Marketing and Business Development (Jan 2017 – Sep 2020)

Head of Sales and Marketing (Jun 2016 – Dec 2016)

Head, Marketing (Jan 2015 - May 2016)

Deputy Head of Marketing (Nov 2012 - Dec 2014)

• My role covers three key functions – Promotions, Business Development & Planning and Sales Operations.
• Under the marketing function, I lead the promotions and social media team in all engagement, promotional and social media content efforts across all five radio stations and digital assets.
• Within my Business Development and Planning scope, my main focus is to align and push forward business strategy and growth. This involves working closely with the sales team and forging partnerships that will be aligned with the brands.
• For Sales Operations, I oversee the team, including Audio Engineers, Copywriter, Schedulers and Support Officers that supports the sales teams and executes all commercial campaigns that runs on our platforms.
• During my time in SPH Radio, SPH Radio surprised the industry with the exponential growth of Kiss92 and we successfully bid for 2 new frequencies that were launched in Jan 2018. SPH Radio grew its listenership consistently and is Singapore’s fastest growing radio network. This role is unique as it allows me to work on multiple brands within SPH and also work with clients on how their brands can synergise with our stations.

Achievements:

• Grew Kiss92’s listenership to its current position of No. 2 in a short span of 3 years and maintaining it.
• Started UFM100.3’s U1000 Music Countdown in 2013 and grew it to become the station’s annual marquee campaign seeing more than 3,500 fans turning up at the finale event in 2018.
• Developed and launched the SPH Radio mobile app, which houses 5 radio stations in one. Previously each radio station had individual mobile apps. This saw cost saving and lessen resources required to maintain the app.
• Successfully bid and launched 2 new radio stations in 2018 – MONEY FM 89.3 and 96.3 Hao FM. Both stations are seeing good and steady growth in both the FM and digital listenership.

Assistant Manager, Marketing Communications (May 2008 to Jan 2010)

Senior Executive, Marketing Communications (Dec 2006 – Apr 2008 )

• As part of Singapore’s 2nd largest telecommunications company, I have been fortunate to have experiences in both the consumer and enterprise markets. Throughout my tenure at StarHub, I have been promoted twice from my initial position as a Senior Executive in the consumer mobile marcom team to my current role where I lead a B2B marcom team.
• Achievements:
• Spearheaded the revamp and rebranding of the mobile prepaid services which saw our prepaid cards regaining StarHub’s number one position in the market and launched new prepaid cards which have now become a key revenue generating staple in the prepaid business
• Part of the team to launch the StarHub social media pages on Facebook & Twitter. Upon launching the social media pages, I effectively leveraged on social media to engage my target segments through interactive activities.
• Led the project team in our strategic partnership with SCAPE to strengthen our youth foothold through engagement and CSR initiatives.
• Rebrand the StarHub Enterprise business as a credible and trusted choice for business users towards the objective of creating a stronger affinity with the business customers and creating awareness of B2B solutions.
• Successfully launched the much anticipated partnership with Microsoft on its latest cloud Microsoft 360 offering through a series of ATL, BTL and online campaigns.
• Lead the team in a major online initiative, involving the revamp of our website and integration of social media. The roll-out is set to launch in Q3 this year.

• Omni-Marketing Group Asia’s core business is to provide in-store media solutions to FMCG clients.
• In this newly created role, I explore possible expansions to the company’s portfolio. It involves researching & analysing new business opportunities for possible launch into various regional cities.
• Responsibilities:
• Research & develop business plans and proposals
• Analyse regional P&L to ensure that new businesses are profitable
• Explore & research on possible patents for new business
• Drawing up integrated marketing strategies & action plan for clients who would like to better utilise the company’s media products yet creating synergy with their campaigns

Marketing Executive (Mar 2001 – Jan 2003)

• In the main, my responsibilities involve the conceptualisation and execution of a wide array of communication materials to boost and generate incremental retail sales for the chain of Guardian stores. I also manage and coordinate a variety of sales promotional activities to increase foot traffic and meet specified sales targets.
• Responsibilities:
• Execute different-theme retail advertisements & materials like guidebooks & catalogues while working closely with various media owners on concepts and creatives with the view of generating sales and increasing awareness for promotions
• Conceptualise and execute a wide array of point-of-purchase materials to support promotions and events
• Work closely with various internal departments as well as external businesses to strategise and manage global/island-wide and store-specific promotions
• Constantly explore and source for new opportunities for cross-business tie-ups to generate maximum foot traffic and customer spending
• Plan annual & ad-hoc marketing expenditure & recovery budgets, at the same time ensuring monthly spendings are capped
• Manage media relations and work closely with various media on publicity for key promotions
• Plan and manage events such as gala awards dinners and social activities.

Account Executive (Jan 1999 – Dec 2000)

• Servicing of major clients for photography, digital imaging, printing and creative services
• Developed new businesses and acquired new clients for the company
• Oversee the development and progress of junior executives

• Plan marketing strategy through to implementation
• Handled visual merchandising for all stores
• Design and market garment for the company