Serene Aw
Singapore
Summary
Experienced in sales with a passion for interior and product design. Graduated from NAFA in 2000 and have since accumulated over 20 years of industry experience. Sales skills and valuable expertise have been developed throughout my career, which I now aim to apply in a growth-oriented role. Known for a positive attitude, relentless efforts, and keen attention to detail, I am an asset to the team. Considered knowledgeable in the design field and adept at problem-solving. Bring a wealth of expertise to drive company objectives forward. Strong background in sales and project management, ensuring exceptional results through meticulous attention to detail.
Overview
24
24
years of professional experience
Work History
Project Manager
Boffi Singapore Pte Ltd
01.2019 - Current
- Engage in brand awareness with the community of architects and designers, as well as home-owners.
- Build relationships with customers and professionals to establish long-term business growth.
- Achieve sales goals by researching targeted projects and securing new customers.
- Maintain relationships with customers and generate new sales leads by researching and identifying projects profiles.
- Communicate quality of services and products by creating sales presentations.
- Achieve project deadlines by coordinating with contractors to manage performance.
- Plan, design, and schedule phases for projects.
- Manage projects from procurement to commission.
- Negotiate and managed third-party contracts related to project deliverables.
- Resolve problems with high-profile customers to maintain relationships and increase return customer base.
- Handle customer relations issues, enabling quick resolution, and client satisfaction.
- Achievement in meeting annual sales target.
Senior Project Sales Executive
SPACE Furniture Singapore
06.2016 - 12.2018
- My role in SPACE Furniture was to promote Poliform kitchen and wardrobe system to the community of architects and designers, as well as developers and targeted home-owners.
- This role entailed maintaining good working relations with existing clienteles and developing new contacts.
- Generate new sales leads, schedule sales visits and presentation, as well as preparation of proposals, design and planning.
- Tabulate costing & profit margin, contract negotiation and closing deals.
- Site assessment & coordination, and handover of job completion to the clients.
- Being a team player and worked closely with the technical and project team to deliver the best of imported system solution to the clients.
- Achievement in meeting annual sales target with the support of my project team's untiring efforts.
Sales Manager
Foundry Pte Ltd
12.2013 - 05.2016
- Foundry was a company that specialized in designing and production of it's in-house collection. It also represented furniture & lighting labels from Japan and the Scandinavian countries.
- Serviced corporate accounts, maintained good working relationship with existing clienteles and developed new contacts and sales leads.
- Products and labels sourcing for designers that were not presented in Singapore.
- Identified and selected potential products to market in Singapore.
- Procured orders with overseas manufacturers and coordinated freight forwarding.
Sales & Marketing Coordinator
Republic of Fritz Hansen
01.2008 - 12.2009
- Fritz Hansen is an up-market Danish furniture manufacturer for both corporate and private markets. Singapore was the second representative office besides Tokyo, Japan, in the Asia Pacific region.
- My role entailed sales & marketing support to partners in the Asia Pacific region which included Australia, New Zealand, Thailand, Taiwan, Korea, Malaysia and Singapore.
- Worked closely with the marketing team on the preparation of marketing tools in aiding sales managers to win projects. And to ensure that the sales and marketing activities were integrated.
- Responsible in accuracy and timely processing of orders and information as well as freight coordination.
- Being a team player with other departments within the company to ensure smooth processes.
- Work alongside with manufacturing & logistic departments to meet clients' delivery schedule.
Assistant Contract Manager
Proof Living
05.2005 - 01.2008
- Proof Living is a high-end, multi brand furniture company.
- My role entailed servicing of corporate clients, maintaining good working relationships with the community of architects and designers, and developing new contacts and sales leads.
- During my tenure with Proof Living, I was working on large projects with reference of Singapore Changi Airport Terminal 3 and ONE15 Marina Sentosa Cove.
Sales & Marketing Executive
MOIE
01.2001 - 01.2005
- MOIE is an Indonesian furniture manufacturer and retailer of high-end furniture labels.
- My role entailed the responsibility to meet the team's monthly sales target in the retail and corporate sectors.
- Assigned to the planning of showroom presentation and layout to ensure high quality showcase of each product.
- Supervision of projects on sites.
Education
Diploma in Interior Design -
Nanyang Academy of Fine Arts
Singapore05.2000
Skills
- Sales
- Customer Relations & rapport
- Presentations
- Project Management
- Technical understanding & support
- Problem solving
- Vendor Sourcing
- Purchasing and procurement
- MS Office Word & Excel
- MS Powerpoint
- Vectorworks
- Freehand & Photoshop
Personal Information
- Title: Ms Serene Aw
- Date of Birth: 01/14/79
- Nationality: Singaporean
- Driving License: Class 3
- Language spoken: English, Mandarin and some dialects
Timeline
Project Manager
Boffi Singapore Pte Ltd
01.2019 - Current
Senior Project Sales Executive
SPACE Furniture Singapore
06.2016 - 12.2018
Sales Manager
Foundry Pte Ltd
12.2013 - 05.2016
Sales & Marketing Coordinator
Republic of Fritz Hansen
01.2008 - 12.2009
Assistant Contract Manager
Proof Living
05.2005 - 01.2008
Sales & Marketing Executive
MOIE
01.2001 - 01.2005
Diploma in Interior Design -
Nanyang Academy of Fine Arts
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