Serena (Ting-Shan) Wang

• Developed strong relationships with key clients from Airlines and DMOs, leading to long-term partnerships and increased loyalty.
• Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
• Increased sales revenue by strategically identifying and pursuing new business opportunities in SEA and Japan.
• Exceeded annual sales targets consistently by cultivating high-performance team culture focused on results.
• Delivered presentations at conferences and trade shows, showcasing products/services and generating leads.
• Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.

A Youtube official partner for brand suitability measurement.

• Led start-up sales team through effective coaching, mentoring, and performance management strategies.
• Enhanced customer satisfaction by developing long-term relationships, consistently addressing client needs, and providing exceptional service.
• Developed key partnerships with industry-leading organizations to strengthen professional network and expand business opportunities by 500% growth.
• Negotiated high-value contracts with key programmatic players, ensuring mutually beneficial outcomes for all parties involved.
• Building brand awareness within media agencies in order to create sales path for team.

• Developed long-lasting client relationships by providing exceptional customer service and support.
• Enhanced communication between commercial and operation departments for more effective problem-solving and collaboration.
• Streamlined internal processes by identifying areas for improvement and implementing changes to increase efficiency.
• Mentored junior account management professionals to develop commercial skills and increase company revenue.

An enterprise payment gateway solution.

• Tech project management - Automate enterprise KYC onboarding flow in Japan market by 1000% growth in account transaction value.
• Sales Strategies - Provide financial saving advices to C levels from enterprise merchants.
• Leveraged deep understanding of industry trends and competitor offerings in crafting compelling value propositions for prospective customers.
• Revenue Expansion - Provide inside sales revenue insights to key decision-makers and stakeholders.
• Mentored junior team members on their career growth.

Display advertising sales focus on developing new territory and upselling.

• Pipeline management.
• Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
• Monitored industry activity, utilizing insights to inform strategic planning and decision-making processes.
• Creating sales or market storytelling by data insights.
• Create regional rate cards.
• Implemented industry training programs for staff members to support commercial leads to key account structure.
• Increased revenue 250% by improving responsiveness and timeliness to customer needs in KR, JP, TW markets.

• Managed portfolio of high-value accounts in Japan, ensuring excellent service and generating repeat business.
• Revenue retention by achieving 300% YoY
• Provide data insight for sellers to build their pipeline.
• Interpret data from raw database into sales presentation to support sales pitching (before data visualization tool exist in market)
• Proactively identified potential issues within campaigns, taking swift action to resolve challenges and optimize campaign to meet KPI.
• Coordinate internally to improve business operation flow between US, SG, JP ( before centralized SaaS platform were introduced to company)

• Analyzed user behavior data to identify patterns that informed future feature developments or enhancements.
• Enrich product content in APAC region.
• Optimized user experience by incorporating customer feedback into product improvements.
• Re-design hotel payment flow for direct booking.
• Re-design user generate content flow with YoY 1000%+ in result.
• Re-structure on-site audience data to create better quality audience pool for advertising sales.
• Monitor content moderation team.
• Managed vendor relationships to ensure timely delivery of high-quality components and materials.