Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Seng Hup Loh

Seng Hup Loh

Summary

Expert Marketing Assistant with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.

Overview

6
6
years of professional experience

Work History

Digital Marketing Assistant

EClarity Pte Ltd
08.2023 - 05.2024
  • Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
  • Created and distributed monthly SEO and SEM reports to notify clients of site traffic, goals and KPIs.
  • Use web analytics data from several sources (Google Analytics) to evaluate traffic building initiatives effectiveness and provide recommendations for improvements in content, user experience, and conversion.
  • Utilizing meta ads and ads library, run paid campaigns, craft organic posts, identify relevant target audiences ready to purchase, and design attractive digital assets to achieve high conversion rates.
  • Created compelling visual assets for use in social media posts (LinkedIn, Facebook, Instagram), EDM, blog articles, press release, and other digital communications materials.
  • Coordinated with live streamers and influencer to host monthly webinars designed to boost the sale by 30%.
  • Work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities and ensure programs are actively managed so that we are tracking toward our goals
  • Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
  • Planned and executed events such as Singapore Bride and Hitcheed, as well as marketing programs, to increase qualified leads and the customer base by 30 customers per month.

Sale and Marketing

Loyalty Hardware Enterprise Sdn Bhd
01.2018 - 08.2019
  • Coordinated with department heads in formulating pricing strategies based on market trends and profitability goals; successfully negotiated contracts ensuring mutual benefit for all parties involved.
  • Examined needs, wants and spending patterns of target audience.
  • Partnered with internal stakeholders like product development teams for continuous improvement of offerings based on customer feedback.
  • Developed customized sales presentations for key clients, resulting in increased business partnerships.
  • Followed through with leads to close sales over phone, in office and during external consumer engagements.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Negotiated prices, terms of sales and service agreements.

Education

Bachelor of Business Administration - Marketing And Management

Sunway College in Collaboration With VU
Johor Bahru, Malaysia
2023

Diploma in Business Administration -

Sunway College
Johor Bahru, Malaysia
2021

SPM -

SMK JASIN
MELAKA
2018

Skills

  • Budget Development
  • Webinar Hosting
  • Campaign Planning
  • Ad development
  • Google Analytics understanding
  • Influencer Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

Accomplishments

Successfully introduced 30 new customers in one month and re-engaged old customers to repurchase products, maintaining customer traffic by hosting monthly webinar and marketing campaign.

Languages

English
Advanced (C1)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Malay
Advanced (C1)

Timeline

Digital Marketing Assistant

EClarity Pte Ltd
08.2023 - 05.2024

Sale and Marketing

Loyalty Hardware Enterprise Sdn Bhd
01.2018 - 08.2019

Bachelor of Business Administration - Marketing And Management

Sunway College in Collaboration With VU

Diploma in Business Administration -

Sunway College

SPM -

SMK JASIN

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