See Kee Angela Wong
Summary
A seasoned professional in strategic planning and cross-functional collaboration, spearheaded over 15 product launches across Asia Pacific with Johnson & Johnson, achieving significant double-digit growth. Deep expertise in marketing analytics and strong partnership development skills have been pivotal in driving market access and innovation.
Overview
29
29
years of professional experience
Work History
Senior Marketing Manager, CMF, Trauma & STR, APAC
Johnson & Johnson
07.2023 - 01.2025
- Lead Soft Tissue Repair, CMF and Trauma Foot & Ankle Portfolio
- More than 15+ product launches across Asia Pacific
- Achieved strong double digit growth year on year in CMF and Soft Tissue Repair Portfolio.
- Strategic thinker devising marketing plans based on data to drive growth and adjust strategies accordingly.
- Deep understanding of key Asia Pacific markets in Japan, China and Australia in developing strategy for profitable growth and market access.
- A strong collaborator with cross-functional partners in tapping subject matter expertise across projects, product launches, business planning and business initiatives.
- Experienced in new business project management to accelerate innovation into markets
- Deep experience in collaborating with global, region and local stakeholders in new product launches, developing pricing strategy, campaigns, go-to-market strategy, forecasting, regulatory approval, market access and training.
- Collaborate with Professional Education partner in course curriculum creation, execution, faculty panel selection, execution and KOL management
- Support Product training with Commercial Education partner
- Lead and managed trade show appearances, ensuring maximum brand exposure and lead generation.
- Coordinated with design teams to develop APAC high-quality creative assets.
Senior Manager, CMF and Trauma, APAC
Johnson & Johnson
09.2021 - 06.2023
- Lead CMF and Trauma Foot & Ankle Portfolio
- Initiated various Profession Education programs to teach correct product usage, increase procedure product adoption and engaging Key Opinion Leaders.
- Initiated and close collaboration with global cross-functional team in special project to accelerate 510K products into Asia Pacific
- Working hand-hand with local leadership and local marketing team in driving profitable growth in focused products.
- Established strong relationship with surgeons in keeping ahead of market trend and addressing unmet needs.
Regional Manager, CMF, APAC
Johnson & Johnson
09.2016 - 08.2021
- Lead CMF Portfolio
- Deep knowledge in Craniomaxillofacial and Thorax
- Achieved high double digit growth in CMF year on year
- Part of Regional leadership team representing CMF Portfolio
- Establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals
- Lead Product Optimization Project in the region to streamlined portfolio and maximizing resources in newer technology.
- Close working relationship with AOCMF local and regional board
- Collaborate with Global Neuro in faculty recommendation and course content proposal in targeted markets.
- Conduct New Product training to commercial team.
- A Culture Ambassador in DE&I in Singapore Campus
- Supported WiSTEM initiatives
Regional Marketing Specialist, CMF, APAC
Johnson & Johnson
06.2013 - 08.2016
- Lead CMF and support Neurosurgery and Neurovascular Portfolio
- Championed MatrixRIB launch and expanded Surgical Stabilization of Rib Fracture in the region with high revenue growth.
- Created Profession Education Plan and lead multiple educational activities in Neuro, Maxillofacial and Thoracic.
- Drive revenue growth with effective product positioning and promotional activities.
- Developed and implemented comprehensive marketing strategies to increase Neuro PSI growth and launch across markets.
- Lead CMF product training
Senior Sales Representative, CMF
Synthes
06.2008 - 05.2013
- High performer in CMF
- Covered Neurosurgery and Neurovascular portfolio
- Top Neuro Sales Person award in South East Asia
- Proven sales result and excel in competitor conversion.
- Built strong relationships with surgeons in major trauma hospitals
- Launched first PEEK PSI in Singapore
- Trusted sales representative in OR case support
- Developed exceptional interpersonal, speaking, and listening skills from talking with both customers and upper management.
- Continually navigated issues and solved complex strategy problems affecting sales growth and business direction.
- Identified customer needs by asking appropriate, open-ended questions.
Registered Nurse, Medical Aesthetics
DRX Group
01.2005 - 05.2008
- Registered nurse in medical aesthetic private clinic
- Key role in medication administration and topical cream formulation.
- Worked closely with medical practitioners and beauty therapists in ensuring adherence to safety, proper storage and disposal of medical products and kits.
- Source and procure medication
- Recommend and teach correct use of facial products and skincare know-how.
Registered Nurse, O&G
The Obstetrician and Gynecology Practice
07.1999 - 12.2004
- Registered nurse in private clinic in Mount Elizabeth Medical Centre
- Support surgeons in OR across various O&G surgeries.
- Deliver medication, arranging appointments and surgery
- Worked with a team of nurses and clinic assistants in day-day operations in the clinic.
Registered Nurse, Orthopaedic Unit, Singapore
Singapore General Hospital
05.1996 - 06.1999
- Worked in an Orthopedic High Dependency Unit
- Preceptor to new nurses
- Utilized critical thinking skills to prioritize nursing interventions based on patients'' acuity levels and individual needs.
- Conducted thorough patient assessments to identify changes in condition, promptly notifying physicians and initiating appropriate interventions when necessary.
- Administered medications safely according to established guidelines while closely monitoring for side effects or adverse reactions requiring intervention.
- Enhanced patient satisfaction by providing compassionate, holistic nursing care that addressed physical, emotional, and spiritual needs.
Education
Bachelor of Arts - Business Administration
Northumbria University
SingaporeSkills
- Strategic Planning
- Sales Leadership
- Creative Direction
- Marketing Analytics
- Sales expertise
- Data Analytics
- Partnership Development
- Cross-Functional Collaboration
- Customer Segmentation
- Marketing campaigns
Reading, music, singing, wine and dine, hiking
During my free time, I enjoy connecting with my family and friends over wine, good food and karaoke sessions. In keeping fit, I do frequent walks and hitting the gym.
Languages
English
Bilingual or Proficient (C2)
Mandarin
Bilingual or Proficient (C2)
Timeline
Senior Marketing Manager, CMF, Trauma & STR, APAC
Johnson & Johnson
07.2023 - 01.2025
Senior Manager, CMF and Trauma, APAC
Johnson & Johnson
09.2021 - 06.2023
Regional Manager, CMF, APAC
Johnson & Johnson
09.2016 - 08.2021
Regional Marketing Specialist, CMF, APAC
Johnson & Johnson
06.2013 - 08.2016
Senior Sales Representative, CMF
Synthes
06.2008 - 05.2013
Registered Nurse, Medical Aesthetics
DRX Group
01.2005 - 05.2008
Registered Nurse, O&G
The Obstetrician and Gynecology Practice
07.1999 - 12.2004
Registered Nurse, Orthopaedic Unit, Singapore
Singapore General Hospital
05.1996 - 06.1999
Bachelor of Arts - Business Administration
Northumbria University
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