Scott Lim
Marketing Manager
Summary
Experienced project and marketing manager with a strong passion for driving success in the public sector. Proven track record of effectively managing multi-million-dollar partnerships, projects, and campaigns. Skilled in formulating strategies that align with organizational goals and objectives. Adept at leading key projects from inception to completion, ensuring seamless execution and delivering exceptional results.
Overview
6
6
years of professional experience
2019
2019
years of post-secondary education
2
2
Languages
Work History
Manager
Singapore Tourism Board
01.2019 - Current
- Executed multi-million dollar campaigns (Grand Prix Season Singapore, Singapore Food Festival, Wellness Festival Singapore, World Restaurant Awards)
- Boosted sales performance for the Singapore Food Festival, Wellness Festival Singapore and Grand Prix Season Singapore through targeted advertising strategies
- Managed and worked with 15 regional offices to increase brand awareness by developing and implementing campaigns with management of budgets and allocation of funds to drive business goals
- Worked with STB's agencies on retainer to identify and analyse market trends to conceptualise marketing campaigns to effectively target Singapore's top tourism markets
- Brokered and executed an ESPN partnership to highlight the breadth of Singapore's sporting events (e.g. Rugby 7s, Tour de France, ONE Championship)
- Brokered and executed partnership with Redbull for the 'Unserious Race Series' to drive awareness of Singapore as an attractive leisure travel destination
- Worked with Eatbook to deliver on a playbook featuring Singapore's most prominent F&B industry stakeholders with story banks used by regional offices to promote Singapore's F&B industry
- Brokered and executed partnership with Airbnb Experiences to highlight SG F&B experiences as part of the platform's campaign launch
- Worked closely with government agencies in developing strategies to increase footfall to Tanglin Village (Dempsey) / worked on government land tenders and evaluations
- Worked with the Singapore Chefs' Association on its participation at Bocuse d'Or (culinary olympics of the gastronomic world) and Worldchefs Congress Abu Dhabi
Education
Bachelor of Arts - Communications
Royal Melbourne Institute of Technology
Skills
Project Development
Social media marketing
Digital marketing
Partnership development
Marketing campaigns
Brand promotion
Campaign management
Media buying
Timeline
Manager
Singapore Tourism Board
01.2019 - Current
Bachelor of Arts - Communications
Royal Melbourne Institute of Technology
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