Summary
Overview
Work History
Skills
Timeline
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Scott Austin

Singapore

Summary

Highly experienced digital and technology leader with over 15 years in the industry, beginning in 2007. Proven track record in managing international teams, driving revenue growth, and building strong client relationships within publishing, agency, and advertising technology sectors across diverse markets. 3rd Year Bachelor of Commerce Degree - University of South Africa (UNISA) and extensive expertise in programmatic advertising, performance marketing, and digital strategy.


Key Achievements:


  • Successfully scaled Incubeta's GMP reselling revenue from a few thousand to seven figures between 2018 and 2025 with a lean team of just seven individuals.
  • Led the Google Digitize program from 2018 to 2021, training Google interns who have since become industry experts.
  • Expanded Incubeta's physical presence by establishing offices in Malaysia, Thailand, Vietnam, and Indonesia. Previously, our primary physical location was in Singapore.
  • Since 2018, through dedicated effort and strategic initiatives, successfully expanded Incubeta’s client base threefold.
  • Grew New York Times programmatic ad revenue tenfold through new opportunities and strategic insight.
  • Managed Omnicom’s Southeast Asia Programmatic team and successfully grew it from 3 to 8 members.

Overview

18
18
years of professional experience

Work History

Managing Director, Asia

Incubeta Group
08.2018 - Current
  • Oversees all business operations for the Asia region.
  • Manages key relationships with Google as a major Global GMP reseller and other tech partners including TikTok, Twitch, and Amazon Ads.
  • Leads a team of GMP technology consultants and Account Management/Sales leads across Southeast Asia, Hong Kong, Japan, South Korea, and India.
  • Responsible for Profit and Loss (P&L), client relationships, and the Incubeta Revenue Pipeline to meet yearly targets.
  • Ensures team technical proficiency and drives revenue growth through new opportunities.
  • Manages operations to deliver successful client marketing objectives across all digital channels.

Director of Programmatic Sales

The New York Times
01.2017 - 08.2018
  • Directed programmatic sales strategy for the Asia Pacific region.
  • Managed a sales team across Australia, Singapore, Hong Kong, India, and Japan.
  • Maximized programmatic yield, built key client and agency relationships, and managed the Revenue Pipeline.
  • Served as a digital expert in programmatic and native advertising, supporting branded content initiatives.

Operations and Technology Director SEA

Omnicom Media Group
01.2016 - 02.2017
  • Managed the Revenue Pipeline to meet yearly agency spend KPIs.
  • Primary contact for Revenue, Trading, Data, Supply, and Yield optimization.
  • Managed technology and inventory vendors within the Omnicom portfolio.
  • Expertise in DSPs, SSPs, and DMPs, providing insights for enhanced campaign effectiveness.
  • Evaluated inventory sources and established effective deals.

Head of Singapore Trading and Performance, APAC

Xaxis
04.2015 - 01.2016
  • Managed the expansion of the SEA trading team and upskilled team knowledge.
  • Achieved all KPIs and margin targets across the region.
  • Served as the initial client contact, provided feedback on ROI, and tested new supply.
  • Maintained key relationships with product and DSP partners.

Programmatic and Performance Lead

DQ&A Media Group
11.2013 - 05.2015
  • Focused on display solutions, from branding to dynamic retargeting.
  • Developed media strategies, implemented campaign setups, and analyzed data for continuous performance.
  • Managed formats such as In-Stream, FBX, Facebook direct, and High Impact.
  • Proficient in Appnexus, DBM, and DCM, leveraging each platform for maximum ROI.
  • Managed large-scale advertising campaigns for leading companies.

Programmatic Trader

Microsoft Media Network, Australia
11.2012 - 12.2013
  • Developed buying strategies, managed margin, and delivered ROI for display campaigns.
  • Setup audience and CPA buys using Appnexus and video buys using LiveRail.
  • Bought third-party inventory and ensured campaign profitability.
  • Provided solutions for underperforming campaigns and delivered detailed site and seller analysis.

Yield and Performance Manager

Haymarket Publishing, UK
02.2011 - 11.2012
  • Managed campaigns using DART (DFP) across various brands.
  • Provided insights into inventory availability and prioritized workloads.
  • Strong knowledge of ad campaign metrics, audience profiles, and online targeting.
  • Experienced with Excel for data reporting and optimization strategies.

Online Marketing Manager

Conversion Media, South Africa
06.2007 - 12.2010
  • Managed RTB Performance, SEO, and Affiliate campaigns.
  • Setup, monitored, and optimized campaigns in Google ADX.
  • Managed client accounts, prioritized workload, and used Excel for data reporting.

Skills

  • Revenue Growth
  • Google Marketing Platform, Analytics and Cloud expertise
  • Search and Social Advertising
  • Team leadership
  • Client relationship management

Timeline

Managing Director, Asia

Incubeta Group
08.2018 - Current

Director of Programmatic Sales

The New York Times
01.2017 - 08.2018

Operations and Technology Director SEA

Omnicom Media Group
01.2016 - 02.2017

Head of Singapore Trading and Performance, APAC

Xaxis
04.2015 - 01.2016

Programmatic and Performance Lead

DQ&A Media Group
11.2013 - 05.2015

Programmatic Trader

Microsoft Media Network, Australia
11.2012 - 12.2013

Yield and Performance Manager

Haymarket Publishing, UK
02.2011 - 11.2012

Online Marketing Manager

Conversion Media, South Africa
06.2007 - 12.2010
Scott Austin