Ong Shi Chun
Summary
To seek and maintain a Product Development position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills with an entrepreneurial drive.
Overview
10
10
years of professional experience
Work History
Head of Menu R&D
Flash Coffee Pte Ltd
01.2022 - Current
- Led 14 LTO Campaigns in collaboration with Local & Regional Marketing teams, and coordination with International Brands (OatSide, FoodPanda, Kinohimitsu, Tinder)
- Quarterly revamping of Drinks Menu, ensuring the Brand Offering stays updated with Market Trends
- Set up Coffee Quality infrastructure and training content with L&D team - reduce average monthly customer complaints regarding product / taste quality from 22 to 3
- Conducted Menu Streamlining exercise with Supply Chain to reduce COGS by 40%
- Work Hand-in-Hand with VD team for brand partnerships, developing products for collaboration
- Worked closely with QA/QC team to optimise beverage ingredient shelf life to ensure best quality Drinks served
Sole Proprietor
Shake Coffee
01.2019 - Current
- Managed a profitable Cafe in Prinsep Street with Team of 6 Baristas, with average 2x Revenue to Operations Cost
- Organized and Led campaign activations and monthly events with multiple vendors, generating average $800-1000 profit per event
- Roast, Supply 60-80kg Specialty Coffee and provide coffee training to 7 wholesale clients monthly
Co-Founder
Candour Coffee Pte Ltd
04.2016 - 02.2019
- Set up and operated a successful café serving Specialty Coffee (turned profitable within 12 months)
- Founded Rakki Bowl, Japanese Cuisine QSR (Turned profitable after 3 months)
- Co-Founded Steakville, Casual Specialty Steak Restaurant and Cocktail Bar
Assistant Store Manager
Bakery Depot Pte Ltd
01.2015 - 02.2016
- Opening team for Workspace Espresso, supervised opening of 4 outlets across CBD over 8 months
- Managed kitchen team, bar staff and operations of 12 Baristas and Service Staff to generate a monthly revenue of 2k per outlet
Business Development Executive
ZNO International Pte
01.2014 - 01.2015
- Coordinated Singpost eSAM Machines islandwide Rollout with 3 Vendors at 33 Locations
- Closed deal with SAF Training Logistics Systems, e-Learning Suite worth 150k
Education
Bachelor in Business Management - Business Management
Royal Melbourne Institute of Technology, SIM
04.2014
Skills
- Research and Development
- Cross-Functional Collaboration
- Coordinate Events
- Customer Relationship Management
- Business Operations
- Brand Development
Accomplishments
- Singapore Coffee In Good Spirits Champion (2019), 2nd Runner Up (2018)
- World Coffee In Good Spirits 2019 18th Place
- World Coffee Battle Finalist 2019, 2022
- Singapore National Barista Championship Sensory Judge 2019, 2022
Timeline
Head of Menu R&D
Flash Coffee Pte Ltd
01.2022 - Current
Sole Proprietor
Shake Coffee
01.2019 - Current
Co-Founder
Candour Coffee Pte Ltd
04.2016 - 02.2019
Assistant Store Manager
Bakery Depot Pte Ltd
01.2015 - 02.2016
Business Development Executive
ZNO International Pte
01.2014 - 01.2015
Bachelor in Business Management - Business Management
Royal Melbourne Institute of Technology, SIM
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