Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Work Availability
Traveling ad documenting them by creating heart-warming videos, Watching good content
Timeline
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SAYON SINHA RAY

SAYON SINHA RAY

Singapore

Summary

Experienced in Digital and Content Marketing Strategies, including SEO, social media, and email marketing. Visionary leader known for decisive management style, exceptional organization, communication, and interpersonal skills. Proficient in strategic initiatives, competition analysis, and market penetration techniques. Skilled in marketing and pricing strategies, as well as product development support. Expertise in B2B Industrial Business Development and Product Management. Cultivated intercultural proficiency through global work experiences.

Overview

18
18
years of professional experience
1
1
Certificate

Work History

Marketing Director, International Markets

Redtea Mobile Pte Ltd
12.2022 - Current
  • Lead the development and execution of content marketing strategies for eSIM solutions across multiple channels, enhancing brand awareness and generating leads.
  • Direct cross-functional teams, including developers, designers, and copywriters, to implement comprehensive content strategies aligned with organizational objectives.
  • Collaborate closely with product managers to define marketing integrations such as email and SEM, nurturing leads and establishing industry thought leadership.
  • Manage the company's presence at trade exhibitions to drive sales-qualified leads, fostering relationships and expanding market reach.
  • Leverage data analytics tools, including CRM and ad platforms, to optimize marketing campaigns, driving strategic decision-making and maximizing ROI.
  • Facilitate participation in trade fairs and technology events to showcase company offerings, overseeing event budgets and ensuring successful execution. Balancing leadership and marketing responsibilities, play a pivotal role in driving ongoing organizational growth and innovation.

Creative Director/Partner

Novus 3EX
02.2021 - 02.2022
  • Served as Creative Director, Partner, and Co-Founder, overseeing operational, administrative, and marketing functions. Led strategic initiatives to identify and convert opportunities into leads and business growth.
  • Conceptualized and executed ideas for the company's website and social media platforms, elevating brand awareness and engagement.
  • Nurtured and maintained strong client relationships, ensuring successful closure of business deals and fostering long-term partnerships.
  • Directed the creation of video content for clients and developed copywriting templates to effectively convey brand messages. Balanced leadership and marketing responsibilities to drive organizational success and innovation.

Product Manager With Product Marketing

Bosch (SEA) Pte Ltd
04.2018 - 04.2020
  • Developed and executed marketing strategies across ASEAN and Oceania to promote key products.
  • Led ongoing projects, aligning budgets and sales efforts for maximum impact.
  • Enhanced sales team awareness to capitalize on relevant leads while collaborating with engineering for specialized product marketing.

Market Intelligence Manager

Bosch Rexroth (I) Pvt Ltd
01.2017 - 01.2018
  • Generated market forecast reports and contributed to market studies and prognosis in collaboration with central marketing intelligence.
  • Consolidated data from various internal and external sources, including relevant journals, to inform market insights.
  • Fostered communication and coordination with internal and external stakeholders to stay abreast of market developments.
  • In addition, facilitated participation in trade fairs and technology days to showcase company products and solutions, while also managing event budgets and coordination for successful execution.

Product Manager With Product Marketing

Bosch Rexroth (I) Pvt Ltd
09.2013 - 01.2018
  • Enhanced awareness and competencies regarding Compact Hydraulics (CH) among clients and colleagues, providing technical support to address client needs.
  • Facilitated communication between local product requirements and engineering teams, driving revenue growth through targeted sales initiatives and optimized pricing strategies for channel partners and OEMs.

Sales Product Manager

Bosch Rexroth Oil Control S.p.A.
09.2011 - 08.2013
  • Developed and executed targeted marketing strategies to drive customer preference and increase sales volumes, translating client needs into actionable engineering tasks.
  • Coordinated pre- and post-sales services to enhance customer satisfaction and loyalty, while conducting comprehensive product training sessions for sales teams and clients to maximize product understanding and utilization.

Assistant Manager - Sales

Bosch Rexroth (I) Pvt Ltd.
12.2006 - 08.2011
  • Provided customized solutions, prepared techno-commercial offers, and identified new clients, ensuring profitability while meeting budgets and enhancing brand focus in line with operational requirements.

Territory In-Charger - Sales

Apollo Tyres Ltd.
03.2006 - 12.2006
  • Spearheaded marketing efforts for new product launches, orchestrating impactful campaigns and forging strategic dealer relationships to maximize market impact.

Education

Post Graduate Diploma - Digital Business

Emeritus Institute of Management (Online, in Collaboration With MIT & Columbia Business School)
Online
09.2022

MBA - Marketing

ICFAI University, Kolkata, India
India
03.2006

B.Tech - Mechanical Engineering

NERIST, Arunachal Pradesh (India), NEHU
05.2004

Skills

  • Content Strategy Planning
  • Web & Data Analytics
  • Market & Trend Analysis
  • Solution Customization
  • Communication & Collaboration
  • Customer Relationship Management
  • Product Development Support
  • Market Penetration
  • Revenue Enhancement
  • Lead Generation/Business Development

Certification

  • The Fundamentals of Digital Marketing, Google Digital Garage, 06/01/20
  • Google Analytics for Beginners, Google Analytics for Business, 06/01/22, 06/01/25
  • Content Marketing, HubSpot Academy, 06/01/22, 08/01/24
  • Social Media Marketing, HubSpot Academy, 07/01/22, 07/01/24

Accomplishments

  • Redtea Mobile: Transformed company website in a short tenure post-joining, spearheading complete overhaul. Implemented inbound marketing strategies, bolstered SEO, devised fresh content strategy for web and social media. Integrated Google Analytics and HubSpot CRM swiftly, enabling data-driven analytics and adaptive strategy refinement leading to a substantial increase in lead generation & brand awareness.
  • Bosch (SG): Generated business of around €200K in 2 years in a low growth market. Identified & worked on leads & opportunities worth more than a million euros.
  • Bosch Rexroth (IN): Led the business to grow from less than 500,000 Euro to close to 1 Million Euro in 4 years by achieving a CAGR of 19% when the market was growing at @11-12%.

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Italian
Elementary (A2)
Chinese (Mandarin)
Beginner (A1)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Traveling ad documenting them by creating heart-warming videos, Watching good content

Outside of work, I'm a passionate traveler and content creator, sharing my adventures on YouTube. Traveling has ignited my love for photography and provided me with invaluable creative insights. Additionally, I enjoy indulging in movies and occasional music, which help maintain a balanced and inspired mindset. Overall, these non-work activities contribute to keeping my professional mind creatively balanced.

Timeline

Marketing Director, International Markets

Redtea Mobile Pte Ltd
12.2022 - Current

Creative Director/Partner

Novus 3EX
02.2021 - 02.2022

Product Manager With Product Marketing

Bosch (SEA) Pte Ltd
04.2018 - 04.2020

Market Intelligence Manager

Bosch Rexroth (I) Pvt Ltd
01.2017 - 01.2018

Product Manager With Product Marketing

Bosch Rexroth (I) Pvt Ltd
09.2013 - 01.2018

Sales Product Manager

Bosch Rexroth Oil Control S.p.A.
09.2011 - 08.2013

Assistant Manager - Sales

Bosch Rexroth (I) Pvt Ltd.
12.2006 - 08.2011

Territory In-Charger - Sales

Apollo Tyres Ltd.
03.2006 - 12.2006

Post Graduate Diploma - Digital Business

Emeritus Institute of Management (Online, in Collaboration With MIT & Columbia Business School)

MBA - Marketing

ICFAI University, Kolkata, India

B.Tech - Mechanical Engineering

NERIST, Arunachal Pradesh (India), NEHU

Traveling ad documenting them by creating heart-warming videos, Watching good content

Outside of work, I'm a passionate traveler and content creator, sharing my adventures on YouTube. Traveling has ignited my love for photography and provided me with invaluable creative insights. Additionally, I enjoy indulging in movies and occasional music, which help maintain a balanced and inspired mindset. Overall, these non-work activities contribute to keeping my professional mind creatively balanced.

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