Saw Khim Tok

• Supplied hospitals and physicians with in-depth information on Enfa infant nutrition and solutions formula
• Facilitated upselling by cultivating productive relationships with clients, doctors' office staff and clinical center personnel.
• Prepared, demonstrated and delivered product presentations and answered questions about Enfa infant nutrition and solutions to increase sales.
• Organise, plan and manage activities to increase opportunities to meet and engage HCPs through digital / physical activities such as medical blitz, seminar and product talks and presentation at medical channel such as hospitals, clinics and other medical venues / events
• Worked with medical marketing team on smooth implementation and operation of new products.
• Penetrated new territories, successfully establishing relationships with National University Hospital Paediatricians (Department of Gastroentrology, Allergy and Immunology, Child Development and Neonatalogy) and Paediatric Dietitians)
• Supported territory growth by working with sales leaders and using effective targeting of under-tapped regions.
• Conducted market research to collect information and insights about target market and competitors' activities.
• Responsible for Marketing activities collaboration with Thomson Medical Centre (Singapore leading private hospital in OBGYN & Paediatric care)
• Participate in OBGYN and Paediatric Scientific Meeting, Symposium and events.
• Supporting key medical initiatives that enhance credibility with HCPs in Singapore with team including support and management of local and overseas medical activities and events to engage HCPs alongside team.

Award : Reckitt Compass Award 2022

Nutrition Medical Sales Team - In recognition of outstanding contribution and exemplification of Compass Value "Strive for Excellence"

• Brand representation and engagement for Friso products to medical professionals in Singapore.
• Co-lead medical marketing initiatives, driving local adaptions and deployment of Global Medical Marketing strategy and KPIs.
• Organise, plan and manage marketing activities to increase opportunities to meet and engage HCPs and targeted group of parents through digital / physical activities such as medical blitz, seminar and product talks and presentation at medical channel such as hospitals, clinics and other medical venues / events
• Supporting key medical marketing initiatives that enhance credibility with HCPs in Singapore with team including support and management of local and overseas medical activities and events to engage HCPs alongside team.
• Keep abreast of current and up to date developments in the medical and SG regulatory fields that would shape the medical marketing strategy.
• Drive Early Acquisition through hospital collaboration and clinic partnership to increase qualified leads.

Medical Marketing Led (Yr2019 - Yr2021)

Plan, manage and support

• Medical marketing A&P spending and budget
• Develop annual medical marketing plan, including marketing objectives, strategies, advertising and promotion.
• Lead fieldwork operations and territory management, leveraging available technologies and tools (VEEVA, Salesforce) to optimise Healthcare professional (HCPs) engagement with measurable ROIs and maintaining / reporting records of daily calls for tracking and analyzing purposes to global medical marketing.
• Launch of Friso LN2.5 in Medical arena including pre and post launch activities and engagement with HCPs, communication materials & collaterals and engagement programs with HCPs to drive recommendations and penetration.
• Rollout of NPD Specialties formula for local market, including medical messaging, communication materials & collaterals and engagement programs for HCPs to drive recommendations and penetration.
• Ready-to-Feed (RTF) stock forecasting.
• Work closely with Commercial department and e-commerce team to increase product distribution and availability across Singapore.

Award - WINWIN Award

In recognition of outstanding display of Owner's Mindset