Savina Tan

Regional Creative Leadership

• Lead and mentor a team of 4 designers across SEA + HKTWCN markets, overseeing daily campaign output and strategic creative direction.
• Align creative recommendations with campaign KPIs, performance metrics, and platform best practices.
• Serve as escalation point for complex creative strategy decisions.
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Scalable Onboarding & Team Development

• Designed and implemented structured onboarding system (2022), reducing ramp-up time by 50%.
• Successfully onboarded 13 designers across distributed markets.
• Framework considered for company-wide adoption.
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Data-Driven Client Strategy

• Lead client-facing workshops analysing pre-test insights and post-campaign performance metrics.
• Translate data into optimisation strategies for global brands including Samsung, Nestlé, Heineken, Adidas, Porsche, DBS.
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Revenue-Driving Campaign Leadership

• Partner with Sales & Strategic Accounts to shape creative strategy aligned with business objectives.
• Led creative strategy for Singapore Airlines’ “Expand Your Horizon” campaign:
  Directed agency & media collaboration
  Established timelines & creative frameworks
  Oversaw execution aligned with KPI and viewability needs
  Contributed to budget growth from $200K to $1.2M

Process Governance

• Implement SLAs and workflow improvements across regional teams.
• Collaborate with leadership on operational strategy and product rollouts.

• Mid-level Creative Designer in the AdTech space with expanded strategic and operational responsibilities. Led complex creative executions in partnership with Sales, supported and presented solutions in client meetings, and developed a structured onboarding framework for APAC Studio Strategy & Design that reduced ramp-up time to 1.5 months and was proposed for global implementation. Successfully onboarded six designers, mentored junior team members on timeline and stakeholder management, and contributed to culture initiatives. Led custom format development for L’Atelier workshops, established a streamlined newsletter approval process, and produced shortlisted award-nominated creative work that later became a staple automotive ad format in the KR market.

• Junior Designer in the AdTech industry specialising in premium advertising formats across publishing platforms. Supported senior creatives on campaign execution while building expertise in in-house creative technology, HTML, CSS, and JavaScript to develop interactive ad experiences. Regularly collaborated with internal stakeholders and participated in client meetings to provide creative input and product guidance. Revamped the internal bi-weekly Design Newsletter to enhance cross-team collaboration and knowledge sharing, while strengthening proficiency across Adobe Creative Suite.

• Mentored other designers, providing guidance and support to help generate work on time and within project parameters.
• Edited artwork across variety of company product lines such as logos and images.
• Delivered high-quality work under tight deadlines, maintaining a consistent level of excellence in all projects completed.
• Produced engaging social media content that resonated with target audiences and drove increased online engagement.
• Created brand identity, implemented brand guidelines and templates throughout various channels, designed and managed company website overhaul.