Results-driven leader with a passion for fostering collaboration and creating an empowering work culture that brings out the best in every team member. Able to connect with people and build strong relationships with diverse stakeholders to align teams and inspire them toward shared goals. With a proven track record in driving strategic initiatives and optimizing operations, able to thrive in dynamic, fast-paced environments, using empathy and effective decision-making to guide teams toward achieving exceptional outcomes.
Overview
7
7
years of professional experience
Work History
Senior Executive, Strategic Planning Unit
SINDA
05.2023 - Current
Formulated and refined the organization’s strategic goals and objectives to ensure alignment with mission and vision
Conducted thorough analyses of organizational performance and market trends, develop KPIs and provide actionable insights to senior management for data-driven decision-making
Reviewed and updated strategic plans to ensure alignment with changing market conditions and organizational goals
Prepared detailed reports and presentations on strategic initiatives, progress, and outcomes for internal and external stakeholders
Led key strategic planning projects, including the Annual and Mid-Year Work Plan exercises and the review of new programs and initiatives
Managed the consolidation of program outreach for the SINDA Annual Report.
Developed and implemented a comprehensive Strategic Planning Manual
Coordinated and facilitated work plan retreat sessions for the management team
Fostered strong relationships with internal stakeholders through clear communication and collaboration, promoting buy-in for strategic initiatives across the organization
Provide secretariat support for key management meetings
Defined clear targets and objectives and communicated to other team members.
Collaborated with cross-functional teams to ensure projects aligned with company goals and objectives
Assisted with internal financial planning, analysis and budgeting
Monitored processes and procedures, making sure company met compliance regulations
Worked closely with project managers to create project work scopes, schedules, milestones and deliverables
Leveraged data and analytics to make informed decisions and drive improvements
Developed detailed plans based on broad guidance and direction
Evaluated project performance, identifying areas for improvement and implementing necessary changes
Established team priorities, maintained schedules and monitored performance
Evaluated employee performance and conveyed constructive feedback to improve skills
Evaluated current processes to develop improvement plans
Digital Media & Communication Executive
Sikh Welfare Council
04.2022 - 04.2023
Managed social media platforms and website, achieving a 150% increase in follower engagement
Developed and implemented social media strategy to increase engagement and reach new audiences
Developed and implemented digital media strategies to drive engagement, based on research and trend analysis
Conducted thorough market research to inform strategic communication decisions aligned with organizational goals
Analysed long-term trends to better understand clientele and enhance initiatives
Successfully launched a monthly e-newsletter with a 60% open rate
Created and published content for annual reports and newsletters
Executed targeted email marketing campaigns that drove leads and customer engagement.
Planned, coordinated, and executed outreach events to strengthen community engagement
Prepared professional presentations for visits by government officials, partner organizations, and sponsors
Developed compelling content for marketing materials, including brochures, newsletters, and presentations.
Maintained and managed donor information to support relationship-building efforts
Implemented measurement tools to evaluate the effectiveness of communication efforts quantitatively and qualitatively
Managed and maintained timely communication with key stakeholders, including Partner University Programme Managers, staff, students, and lecturers
Collaborated with directors and management to organize institute-wide events
Planned, organized, and executed workshops and talks for students and staff to enhance engagement and learning
Oversaw lecturer deployment for scheduled classes
Analysed student data to identify module uptake trends, accurately determining class offerings per module
Evaluated lecturer performance using data to inform redeployment decisions and recommend training workshops
Conducted regular classroom observations to ensure consistent application of curriculum guidelines and pedagogical approaches.
Supervised a team of seven, monitoring workloads to ensure adherence to processes and timelines while minimising errors
Resolved conflicts and addressed complaints from stakeholders promptly and effectively
Conducted staff training to ensure process comprehension and compliance
Communicated changes to processes and timelines promptly to maintain transparency and alignment
Education
Bachelor of Arts - Major in Sociology
National University of Singapore
Singapore
01.2016
GCE ‘A’ Levels -
Serangoon Junior College
Singapore
01.2012
Skills
Analytical Thinking
Project Management
Problem-solving
Communications
Team Leadership
Cross-functional Team Collaboration
Customer Relationship Management (CRM)
References
Available upon request.
Leadership Experience
During my tenure at the Singapore Institute of Management, I led a team of seven, overseeing their work to minimize errors and ensure quality. I conducted staff training sessions to reinforce process understanding and communicated any changes to timelines and procedures promptly.
At the Sikh Welfare Council, I managed the digital marketing campaigns independently, conducting extensive research on social issues and the Singapore Government’s responses to align our programs with national priorities. I oversaw the planning and execution of outreach and fundraising events and coordinated with vendors and key stakeholders to achieve successful outcomes.
At SINDA, I led and managed the Strategic Planning Unit, ensuring that both organisational and community objectives were effectively met. I supervised the team’s daily operations, monitored progress, and maintained high standards for project deliverables. My role involved regular reporting to the Head of Division and CEO, providing updates on strategic initiatives, performance metrics, and key achievements. I played a pivotal role in aligning team efforts with broader organisational goals, fostering a culture of accountability and continuous improvement.
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.